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What do Google Patents Reveal About SEO?

Updated on December 1, 2015

Overview

You consistently produce terrific content. Yet you rely on email and social media marketing solutions to do their magic and promote your market offerings for a limited time before your traffic eventually fades away. If that’s you, then it is highly likely that your blog is not doing a very good job at attracting organic traffic.

Organic traffic has been and will probably remain an important source of traffic for small and large businesses alike. There is no reason for not putting trust in your ability to achieve breakthrough in organic search for keywords that are relevant to your niche.

Optimizing your website content for Google and other search engines is very crucial for the long-term online success of any business. Keep in mind though that no matter how good your website SEO is, you cannot get away with poor content on your site. Always ensure that you produce stellar quality content on your website. These SEO tips will then do their part to help you find quality traffic that is looking for your products and services on Google.

Unlike Google’s public announcements that only offer limited information about its search algorithms, patents are more detailed and transparent. It is in the best interest of Google to state its patents clearly to avoid the search engine’s secrets from being copied by competitors.

Here are 7 useful SEO tips that you get from Google’s patents:

Add LSI keywords to your main keywords

LSI keywords are supporting words or phrases that give context your primary keywords. By using the right LSI keywords alongside the primary keywords, your posts have a better chance of showing up for Google searches that are relevant to them.

Get backlinks from different sources

If you have a basic understanding of SEO, then you will know about the importance of backlinks for the search engine ranking of your blog or website. However, you may not be aware of the fact that Google tends to devalue your site if you keep getting backlinks from the same website. This practice is regarded as spam. Aim for getting backlinks from a variety of sources to improve your chances of being found in the search engine results.

Update the blog constantly

Google patents reveal that the search engine factors content updates in its search algorithms. Google determines the freshness score of your website according to how often you post new content on the site.

Your blog’s freshness score may be demoted in the search ranks if it is regarded as stale by the search engines. This will happen if you don’t post regular updates on your blog. If you continue posting useful content regularly on your blog, you will start getting noticed by the search engines.

Obtain Backlinks from Sources with High Freshness Score

If you obtain backlinks from sources with high freshness score, those websites will pass their freshness score to your site. This can help improve the freshness score of your site. A simple way of determining websites with high freshness score is to look for blogs and sites that keep updating their content regularly.

Use Text Formatting to Make Your Content More Presentable

Use of text formatting, such as bulleted and numbered lists, is highly encouraged as it leads to an improved reading experience. Google also values well-presented content as it becomes easier for the search engine bots to rank your website for relevant keywords.

Engage with Readers using Comments

You should consider enabling comments for your post. By responding to user queries, you get to improve their time on your website, which contributes to improved search score. Try to encourage your users to spend more time on your website.

Get Backlinks Gradually

Google prefers websites that build their backlinks gradually. A gradually growing number of backlinks can improve your website’s search engine score.

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    • profile image

      Riz 19 months ago

      After you submit a page, HubPages can choose to 'feature' it in which case it will be highlighted on their page that has enjoys good PageRank. Any content that is featured is quickly indexed on major search engines because HubPages has been around for quite some time.

      Now, there have been troubles with HubPages' indexing and ranking for some time in the past; in fact, it was even hit by one of Google's updates some time back. This was because back then, everyone who posted on HubPages benefited from the high ranking, irrespective of whether or not they posted quality content.

      HubPages has apparently taken care of that situation. Now, only the articles that are 'Featured' will be shown on its main page that enjoys high PR.

    • jackclee lm profile image

      Jack Lee 19 months ago from Yorktown NY

      Nice article. Do you have any insight on how HubPages is able to get pretty high google page ranking compared to bing or other search engines?