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What is Pinterest ?

Updated on January 23, 2012
What is Pinterest
What is Pinterest | Source

So what is Pinterest?

I see this question being asked quite allot on HubPages and other locations on the Internet. I am not fully aware why people find grasping the concept of what Pinterest is so difficult, however in this article I will explain how it works, what it does, and who is most likely to be the target audience.

At this current moment in time Pinterset is only operating through "invite only". This means that you will have to get an invite from someone already using the service or you will have to request one from the team. I am not fully sure why this is as the website doest appear to still be under development, however maybe the owners of the site are trying to control website traffic since it is taking off rather quickly.

The site is a "social site", it binds users together through photos only. I personally think that it has a feel to it similar to tumblr. I will explain why later in this article. So as I have already said it works primary through photo sharing. After the user has signed up to the service they will be asked if they want to create a "board". The "board" is essentially a specific category or group that you will put relevant photos onto it. I will share my personal "boards" as an example. I have one for photography and one for "products". So if I find a really nice photograph on a website, I can either go to Pinterest and add the link, or I can directly "pin" the image to a board via the "pin it" button Pinterest gives you to attach to your bookmarks.

After the user has "pinned" the image to a "board" of their choice, he or she will then see their image on the main homepage. Then other users using the site will see the image and will be able to comment, like, or "repin" the image. This is why I said earlier about it being similar to tumblr, as with tumblr you have similar options as to what to do with an image or post. I must stress at this point though that unlike tumblr, with Pinterest you can only submit pictures.

If a user on the site likes your photos as a whole they can follow your future pins. The user has the option to "filter" what pins they see on the main homepage.

That is basically Pinterest in a nutshell, well at least it is of mid January 2012 !

So what do I think Pinterest over all ?

I think the site has allot of potential, however, currently I feel like its abilities are very limited. The fact that you can only share photos might be a good thing, and might make the site unique, but I do think that if they were to introduce other elements to the site they might have a larger audience that would want to use it. I think its certainly worth a try for anyone that has a passion for photography. I usually only see very good quality photos on this site, and it is a pleasure to be able to have such easy access to them. If you are thinking about using Pinterest as a way to direct traffic to your blog, then I would advise against it. I have found that no matter how many "repins" or "likes" you receive on your image, you get no one going to the original source of the image. I think the main reason for this is the sheer fact that there is no need to, as Pinterest already has shown you the image, and therefore you don't need to see the image again somewhere else.

That is it for this article entitled "What is Pinterest." If you would like you can follow me on Pinterest by pressing here.

Please leave comments, and have a great day.


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    • profile image

      Mike Hill 

      6 years ago

      Hi Luke, a lot of people in the internet marketing field are predicting that Pinterest will one day be bigger than Facebook. Personally I can't see this, but watch this space. What do you reckon Luke?

    • WannaB Writer profile image

      Barbara Radisavljevic 

      6 years ago from Templeton, CA

      I have heard some people say that their traffic on blogs and SQuidoo has increased and they can see Pinterest in their stats as part of the reason. I'm not seeing that yet.

    • lukeuk profile imageAUTHOR


      6 years ago from United Kingdom

      Hey Linda, I see what you mean about pinterest. I suppose no matter who put it there its doing you a good thing ! Thank you for your comment.

    • lukeuk profile imageAUTHOR


      6 years ago from United Kingdom

      Hey jean, thank you so much for your long comment and advice. Im glad you like my writing. I certainly put allot of effort into it and I'm glad you can see that. I will take your advice on board and put it into action

    • Linda Bliss profile image

      Linda Liebrand 

      6 years ago from San Francisco

      Hi Lukeuk - I wish I could take the credit for driving traffic from Pinterest to my blog, but it must have been one of my readers who spotted something on my dog blog and pinned it to their boards. When I noticed the traffic, I looked up Pinterest and set up my own account - so I am still learning just like you :o)

      My dog blog is quite focused on high quality photos and I believe that is key for getting attention on Pinterest in the first place. So, I've tried pinning a couple of my hubs that feature really good photos. Then in the description field, make sure that you get all your info in there without sounding too much like a sales pitch. Good luck and let me know how you get on (Look me up on Pinterest, I'm Linda Liebrand)

    • Jean Bakula profile image

      Jean Bakula 

      6 years ago from New Jersey

      Hi lukeuk,

      I see you in the forums. When I began, I had trouble too. A guy from here who writes for newspapers told me the rule, "Tell them once, tell them twice, tell them again." So in your first paragraph, sneak in Pinterest 4 or 5 times. Try it so it sounds natural in the sentence. Your hubs are good, especially for older people like me, who are not so internet savvy! I didn't start making money until I had about 50 hubs. Add lots of pictures, and short paragraphs with dark subtitles. I write long hubs, and the first time I asked for help, I cried when people were honest with me. You have a niche already, latest internet stuff, and can add another one or two. Are you depending on Adsense? It sucks, you will make more using the HP ads. Best of luck, stay with it, you already put the time in. At least you aren't writing crap poetry like you see when you go hub hopping. Do that too, and see what others are doing!

    • lukeuk profile imageAUTHOR


      6 years ago from United Kingdom

      @Linda Bliss Thank you for your comment Linda. Its interesting to hear that you have found a large increase in traffic. What is your username on Pinterest ? Do you have any tips for me in getting traffic like you from Pinterest ?

    • Linda Bliss profile image

      Linda Liebrand 

      6 years ago from San Francisco

      Voted up and interesting! My experience with Pinterest has been a little different. I first found out about them because I noticed that I kept getting a constant stream of traffic from their site so I set up an account with them. It is fun to use and quite addictive! :o)

    • lukeuk profile imageAUTHOR


      6 years ago from United Kingdom

      @RTalloni Thanks for your comment. You can press on the link in the photo that takes the user to the source, but the fact is they almost never do it. I'm glad this helped you.

    • RTalloni profile image


      6 years ago from the short journey

      This is interesting--thanks for the introduction to Pinterest. It is surprising that a double click on a photo does not send the user to the source of the photo giving traffic to a website, but I like the idea of a limited focus on the photography.


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