ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What will a transparent Google algorithm mean for SEO?

Updated on March 15, 2016
Source

By Adam Kennedy-Ripon

PRAGUE — Google will be accused of abusing dominance of the search engine market by the EU in an antitrust legal battle that could cost tens of millions. Google has over 62.3 percent of market dominance — and growing.
As a result, alarm bells have been ringing throughout Brussels. The EU Competition Commissioner Margrethe Vestager said the US company, which dominates Internet search engine markets worldwide, had been sent a Statement of Objections, effectively a charge sheet, to which it has a 10-week window to respond.

It is unlikely that Google will voluntarily disclose its clandestine algorithms (or any other intellectual property it holds), therefore, the legal battle may run into tens of millions, a figure Google can easily afford. Google recently said in an email to its employees:

''We have a very strong case, with especially good arguments when it comes to better services for users and increased competition.''

However, bear in mind that the EU successfully won a legal challenge against Microsoft in 2007 that resulted in an unprecedented $732 million dollar payout from Microsoft, who failed to respect an antitrust settlement with regulators. Microsoft, a company with more net value than Google, estimated at US $22.07 billion, compared to Google's US $14.44 billion, lost the case against the EU Commission. Therefore, some think that Google could lose this case, even with its substantial capital and legal expertise. Google has been under increasing pressure to expose its algorithm in the US for well over 8 years. Could this be the nail in the coffin for Google?

What does this all mean for SEO professionals?
SEO professionals could potentially gain from a transparent search engine algorithm. A successful legal challenge by the EU is welcomed by the majority of SEO experts; they will be watching this case closely after having been shoved around for years by Google, a firm that even considered establishing their own Google SEO team to provide SEO services, in effect putting non-Google SEO out of business. Propitiously, this was seen as a Conflict of Interest and rejected.

Nevertheless, if the EU is successful in revealing Google's algorithm, this could also result in pandemonium. Every Tom, Dick, and Harry will have the knowledge to manipulate Google's algorithm for poll position, jeopardizing the overall quality of Google's search results and possibly pushing down legit webpages for spam-related content. Could we see a return of the search results from 1997?
Google has stated,

"Making our algorithms available for everyone to see sounds simple, but it would let spammers, sites with malware, and low-quality websites game our system, which hurts our users."

One thing is certain: if Brussels wins its legal challenge against Google, SEO experts will be in hot demand in a competitive business world and Google will be pulling their hair out to find a solution!

Do you think Google should share its algorithm secrets with the EU?

See results

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)