ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Why Is Social Media Marketing Important and essential for Every Online Business?

Updated on July 10, 2012

Social Media Marketing

Social media marketing for quality traffic
Social media marketing for quality traffic

Today, with the rapid advancement of technology, it has become imperative for every business to go online. In addition, Internet offers multiple income streams, making it a viable option for people to start an online business. While setting up an online business is simple, promoting the business is not an easy task. Website traffic is the deciding factor of success for every online business. With the revolutionary progress of Internet’s technology, digital media marketing has become a major advertising option. Social media marketing is the latest buzz in the advertising circles as it offers unlimited potentiality to create a target group with minimal investment and higher conversion rates.

What is Social media marketing?

Social media marketing is the most popular advertising strategy of online businesses, in recent times. The success of social media is such that it is not easy to define its actual boundaries. Social media marketing can be defined as a marketing strategy of promoting an online business with social networking sites like Facebook, Twitter and LinkedIn. This advertising method has become very popular as it directs quality traffic to websites from social networking sites.

How important is social media marketing to online businesses?

Every business needs to be adept to strategic changes around them. Social media marketing is an important strategic advancement and needs to be adopted by every online business. The benefits offered by SMM are such that businesses cannot afford to ignore this awesome concept. Here are 3 important benefits of using social media marketing.

Viral Marketing

Social networking sites contain millions of members. For instance, Facebook statistics page says that there are 800 millions of users registered with the site and at least 400 million people log on to the website every day. Each member on this social networking site has 130 friends on an average. Now, if a person has 130 friends on an average, and each person in his friend’s list has 130 more friends, it is hard to imagine how long this chain of network can go. Sharing business information with one person enables businesses to reach millions of like-minded people within no time. This is the power of viral marketing. Online businesses get huge publicity with minimal investment.

Highest conversion rates

Another important reason behind the success of social media marketing is the highest conversion rate if offers. While traditional advertising campaign brings traffic, the traffic might not convert well, owing to several factors. However, creating a network of people interested in a particular product or service increases the conversion rate to a greater extent.

Increase in search engine rankings

Another striking feature of these social networking sites is the do-follow link they offer. The majority of these social accounts offer a high quality do-follow link. Moreover, fan pages created on these sites get indexed in search engines within no time. After the Google Panda update, it has become imperative for online business to make their presence felt in the social circles. The more a link is shared, the higher is its popularity with search engines.

Social networking sites enhance the brand value of online businesses to a maximum extent. Creating perfect profiles and building a great network of like-minded people is the key to a successful social marketing strategy. Social marketing along with social bookmarking and linkbuilding can prove to be an effective SEO strategy to receive huge traffic to your website.


    0 of 8192 characters used
    Post Comment

    • suvitharoja profile imageAUTHOR


      7 years ago from India

      Thank you for the comment. Yes, after the Google Panda update, the popularity of a webpage on social network is also taken into consideration. So SMM becomes even more important now.

    • Entourage_007 profile image


      7 years ago from Santa Barbara, CA

      Great article, I agree with everything you said. Especially with your point about how social media can improve a brands value to a maximum.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)