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Why Is Social Media Marketing Important and essential for Every Online Business?

Updated on July 10, 2012

Social Media Marketing

Social media marketing for quality traffic
Social media marketing for quality traffic

Today, with the rapid advancement of technology, it has become imperative for every business to go online. In addition, Internet offers multiple income streams, making it a viable option for people to start an online business. While setting up an online business is simple, promoting the business is not an easy task. Website traffic is the deciding factor of success for every online business. With the revolutionary progress of Internet’s technology, digital media marketing has become a major advertising option. Social media marketing is the latest buzz in the advertising circles as it offers unlimited potentiality to create a target group with minimal investment and higher conversion rates.

What is Social media marketing?

Social media marketing is the most popular advertising strategy of online businesses, in recent times. The success of social media is such that it is not easy to define its actual boundaries. Social media marketing can be defined as a marketing strategy of promoting an online business with social networking sites like Facebook, Twitter and LinkedIn. This advertising method has become very popular as it directs quality traffic to websites from social networking sites.

How important is social media marketing to online businesses?

Every business needs to be adept to strategic changes around them. Social media marketing is an important strategic advancement and needs to be adopted by every online business. The benefits offered by SMM are such that businesses cannot afford to ignore this awesome concept. Here are 3 important benefits of using social media marketing.

Viral Marketing

Social networking sites contain millions of members. For instance, Facebook statistics page says that there are 800 millions of users registered with the site and at least 400 million people log on to the website every day. Each member on this social networking site has 130 friends on an average. Now, if a person has 130 friends on an average, and each person in his friend’s list has 130 more friends, it is hard to imagine how long this chain of network can go. Sharing business information with one person enables businesses to reach millions of like-minded people within no time. This is the power of viral marketing. Online businesses get huge publicity with minimal investment.

Highest conversion rates

Another important reason behind the success of social media marketing is the highest conversion rate if offers. While traditional advertising campaign brings traffic, the traffic might not convert well, owing to several factors. However, creating a network of people interested in a particular product or service increases the conversion rate to a greater extent.

Increase in search engine rankings

Another striking feature of these social networking sites is the do-follow link they offer. The majority of these social accounts offer a high quality do-follow link. Moreover, fan pages created on these sites get indexed in search engines within no time. After the Google Panda update, it has become imperative for online business to make their presence felt in the social circles. The more a link is shared, the higher is its popularity with search engines.

Social networking sites enhance the brand value of online businesses to a maximum extent. Creating perfect profiles and building a great network of like-minded people is the key to a successful social marketing strategy. Social marketing along with social bookmarking and linkbuilding can prove to be an effective SEO strategy to receive huge traffic to your website.


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    • suvitharoja profile image

      suvitharoja 6 years ago from India

      Thank you for the comment. Yes, after the Google Panda update, the popularity of a webpage on social network is also taken into consideration. So SMM becomes even more important now.

    • Entourage_007 profile image

      Stuart 6 years ago from Santa Barbara, CA

      Great article, I agree with everything you said. Especially with your point about how social media can improve a brands value to a maximum.