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What is Zemanta?

Updated on June 5, 2014

Zemanta & MyBlogLog = Better Blogging!

Zemanta is a nice online tool which can help you to blog smarter & faster - with instant smart links, pictures, tags and more! Zemanta will put most of your blogging tasks on autopilot creating automatic links, adding associated photos, tags and related articles.

By the way, Zemanta partnered with Yahoo MyBlogLog for better blogging experience. Have you ever wondered who are the faces behind readers of your blogs? Wonder no more, as MyBlogLog provides you with a handy widgets that allows you to build a community around your blog.


Revolution in Blog Publishing!

Zemanta is a revolutionary new platform for accelerating on-line content production for any web user. Any user-created text (a blog post, article or web page) is directly "read" by Zemanta, which recognizes all contextual content. Zemanta then combs the web for the most relevant images, smart links, keywords and text, instantly serving these results to the user to enrich and inform their content. What's more, Zemanta can be deployed on all major content publishing platforms and web browsers through a simple plug-in.

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Zemanta is a Semantic Computing Startup

Zemanta is one of a number of semantic computing startups attempting to address the problem on how to enhance the content that a publisher authors. Zemanta attempts to answer this question by processing the text in the content in real time to suggest four things that are contextually relevant: images, stories, in-text links and tags. For now the company has focused on enhancing the content for blog publishers. However, it seems in the future, they have plans of introducing support for distribution channels such email clients and other content management systems.

Zemanta received a seed funding of $ 650,000 on 15 September 2008, from Union Square ventures raising the total to $1.5 million. The investment from Union Square ventures seems to be the first ever investment by a US VC in a Slovenian tech company. The other investors are Eden Ventures, The Accelerator Group and Saul Klien.

How Zemanta Works!

Vision of Zemanta's Revolution

“Web users now spend half their time visiting content, far outpacing time spent with search, communications and commerce”

- Online Publishers Association

Users expect rich content, rich with information revealed through links, images, illustrations, and references. When you think about it, the best Web-ready content is a carefully constructed mashup.

As users increasingly author content, forums, blogs and social networks are rapidly becoming their favorite playground for individual expression. It's there that they are telling their stories and sharing new information, weaving in rich content elements from across the web. Zemanta wants to help you tell your stories with more insight, more impact, and more smarts than ever before—to attract and build your readership.

Are you ready for a new revolution in blogging?

The Technical Secret of Zemanta

Zemanta uses natural language processing algorithms to process the content that a blogger authors. The semantic parsing of the blogger’s content is done in real time and searched for recommendations on the data indexed by Zemanta. The source for this indexed data is identified by Zemanta which includes blogs, Wikipedia, IMDB, Amazon’s book listings, Flickr and other popular news and entertainment websites such as The New York Times, CNN among others. All this indexed content is validated of not violating any copyright laws before recommending them. The company notes that the images sometime may not be relevant to the content because of the limitations in semantic organization of the image data.


The company’s flagship service of content suggestion can be accessed in following mechanisms:

1. A plug-in for parsing of the content and a widget for distribution of recommended content. The plug-in and widget is supported on popular browsers and publishing platforms. A complete list of supported platforms is available here.

2. Access through an API. Example extension services such as Researchr and Faviki were built using the API service.

The company plans to offer other distribution channels for example integrating with an email client.


Zemanta does not provide the number of installations of its widget. However every release of the product seems to be creating enough buzz that may result in accelerated service adoption. For example the release last month in September resulted in more than twenty reactions from the blogosphere in less than a day.

The Race

While Zemanta might lead the buzz around its launches there are a number of services that provide somewhat similar services such as: Evri, Calcais, Extensions based on Calcais (Tagaroo) among others. However the key strategic differentiator among the players in this business would be the number of widget installations, because widget is the key component that distributes the suggested content and probably will be utilized to push advertisements for monetization. The motivation for widget installation from users would be influenced by two key factors: 1. relevancy of the suggestions and 2. suggested content must be free of copyright issues. Zemanta already has these two features.

Reader Feedback

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    • JeffGilbert profile image

      JeffGilbert 5 years ago

      I'll check this out, thanks for posting this... :)

    • Mami Design profile image

      Mami Design 5 years ago

      FYI - Zemanta is Slovenian product! :))

    • profile image

      julieannbrady 5 years ago

      I am not familiar with Zemanta. Is it still available? I have two Google blogs which I haven't been as active with as I would like.

    • EditPhotos profile image

      Edit Photos 7 years ago from Earth

      I had not hear of this - thanks for sharing your knowledge!

    • profile image

      LisaBond1 8 years ago

      Very interesting your lens!very informative.Thanks so much for sharing this info here!!

      Bye Lisa!

    • ms-giggles profile image

      ms-giggles 8 years ago

      5***** Very interesting. I will sign up today and see how it goes.


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