Create an About Us Page For Your Business

An "about," "about us," "about me," "company information," or "about the company" page can be a valuable asset to a website, and is one of the most important web pages of your site. Often times an about us page will be one of the first results when searching for a business online. Providing convincing facts, history and attributes of your business will enhance the content of your website and provide the customer with an intimate, personal look at the operations, personnel and products. Set yourself apart from the competition and make an about us page that leaves a lasting impression!

Left: The National Geographic About Us Page.

Create the perfect about us page and convey professionalism

An About Us page can do one of two things:

• Provide the visitor with important information about the company and products while enhancing the overall experience of the visit.
• Be a waste of space that adds nothing to your site!

When creating your about us page, one of the most effective and easy ways to create one can be through an outline format. Think of what you want to gain through your about us page, be it more visitors, trust, email sign-ups, click-throughs to another page, or a sale. Start by outlining a written (or typed if you prefer) page in this common outline format:

About Us Page

I. Goal of the about us page

>A. Newsletter sign-up

>>>1.Offer incentives to sign up

>>>>>a. Coupons

>>>>>b. Weekly information about our business or important relevant info

>>>2.Include several links on page

>B. Have visitors click through to charity donation page

II. Other Goals of About Us page

>A. More search engine traffic

>B. Provide a timeline history of our company

After completing the outline, you should have a nicely organized template for your about us page that should translate well into an easy-to-read page.

Keep readers interested with the story of your business!

Readers love a good story. Why not turn your about us page into a compelling story about your business? Think about what you want your about us page to focus on, then think of a story about your business that has that conveys that end result. Whatever the story you decide to tell, be sure it's fun, interesting and appropriate. A well-told story should make your readers want to sign-up, purchase, click a link or bookmark your site. Tell your story well!

Green your business to make your about us page more attractive and eco friendly

The "green" factor may be the determining factor whether a customer decides to purchase your product or the competition's product. If you already have a green element to your business, be sure to tell them about it! If not, think of ways to make your business more green. Environmental awareness is increasingly important to the consumer, so be sure to stake your claim in the green movement. Also, if you are involved in any green charities, tell everyone about it! It can't hurt.

Learn new web design skills and stay in touch with making your page look great while attracting the right visitors.

A checklist rundown for your about us page

Now that you've created the perfect about us page, it's time to monitor it. Check regularly to see how your about us page is indexing in search engines, and check your content to see if it needs to be updated. Search engines love fresh content, so include new text and images with "alt" tags on a regular basis.

Here's a quick checklist of ideas for your about us page updates:

• Are there enough pictures to keep the viewers interest? Are the pictures outdated?
• Is the about us page linked to every page of your site?
• Does the about us page instill trust in the reader?

Here are some about us pages by some major players. What do you think of their pages? Can you learn anything by reading them? Who has surprisingly good pages, and which pages are not so great at all? Use these for inspiration!

Do you have any suggestions to readers on making a better about us page? Stop by and leave your suggestion, or just stop by and say hello!