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Create an About Us Page For Your Business

Updated on January 12, 2012

Get More Buyers, Earn Trust, Showcase your Personality and Uniqueness with your About Us Page

An "about," "about us," "about me," "company information," or "about the company" page can be a valuable asset to a website, and is one of the most important web pages of your site. Often times an about us page will be one of the first results when searching for a business online. Providing convincing facts, history and attributes of your business will enhance the content of your website and provide the customer with an intimate, personal look at the operations, personnel and products. Set yourself apart from the competition and make an about us page that leaves a lasting impression!

Left: The National Geographic About Us Page.

Add Credibility to your Business

Create the perfect about us page and convey professionalism

An About Us page can do one of two things:

  • Provide the visitor with important information about the company and products while enhancing the overall experience of the visit.
  • Be a waste of space that adds nothing to your site!
Your about us page should add credibility to your business in an effective, readable format. The average visitor leaves a page after 30 seconds or less, so you have to draw them in and provide quick, useful, and even fun facts about your business right away. Another mission of your about us page should be to gain the trust of the visitor. Visitors that come to trust a site turn into customers and referrers.

When creating your about us page, one of the most effective and easy ways to create one can be through an outline format. Think of what you want to gain through your about us page, be it more visitors, trust, email sign-ups, click-throughs to another page, or a sale. Start by outlining a written (or typed if you prefer) page in this common outline format:

About Us Page

I. Goal of the about us page

>A. Newsletter sign-up

>>>1.Offer incentives to sign up

>>>>>a. Coupons

>>>>>b. Weekly information about our business or important relevant info

>>>2.Include several links on page

>B. Have visitors click through to charity donation page

II. Other Goals of About Us page

>A. More search engine traffic

>B. Provide a timeline history of our company

After completing the outline, you should have a nicely organized template for your about us page that should translate well into an easy-to-read page.

Do you currently have an About Us/About ME Page?

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Tell a Story

Keep readers interested with the story of your business!

Readers love a good story. Why not turn your about us page into a compelling story about your business? Think about what you want your about us page to focus on, then think of a story about your business that has that conveys that end result. Whatever the story you decide to tell, be sure it's fun, interesting and appropriate. A well-told story should make your readers want to sign-up, purchase, click a link or bookmark your site. Tell your story well!

Does your About Us/About ME Page draw a lot of traffic?

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recycling - green factors in business
recycling - green factors in business

Green Factors

Green your business to make your about us page more attractive and eco friendly

The "green" factor may be the determining factor whether a customer decides to purchase your product or the competition's product. If you already have a green element to your business, be sure to tell them about it! If not, think of ways to make your business more green. Environmental awareness is increasingly important to the consumer, so be sure to stake your claim in the green movement. Also, if you are involved in any green charities, tell everyone about it! It can't hurt.

Can't Create your Own About Us Page?

Learn new web design skills and stay in touch with making your page look great while attracting the right visitors.

Additional Factors to Consider for your About Us Page

A checklist rundown for your about us page

Now that you've created the perfect about us page, it's time to monitor it. Check regularly to see how your about us page is indexing in search engines, and check your content to see if it needs to be updated. Search engines love fresh content, so include new text and images with "alt" tags on a regular basis.

Here's a quick checklist of ideas for your about us page updates:

  • Are there enough pictures to keep the viewers interest? Are the pictures outdated?
  • Is the about us page linked to every page of your site?
  • Does the about us page instill trust in the reader?

Is the competition's page better than yours? Who are they linking to, and who has linked to them?

Is there a link to contact the business, or have some sort of customer service link?

Does the focus of the page remain constant or is it jumping all over the place?

Are your keywords in check? Check to see what keywords would be best for your about us page and monitor what works best.

Are there any directories that you can submit your deep linking about us page to?

Is the link still active? Does the page contain any broken links?

Have you tried to receive backlinks to your about us page? It can help increase traffic.

Is it interesting? Fun? If not, you need a rewrite! Ask friends, family and employees for their input as well.

A Little About Squidoo

Right now, you're viewing a Squidoo lens on Squidoo. Read more about Squidoo and see how you like their "about" page!

About Us Pages for Inspiration - Check out these well known companies about us pages!

Here are some about us pages by some major players. What do you think of their pages? Can you learn anything by reading them? Who has surprisingly good pages, and which pages are not so great at all? Use these for inspiration!

Do you have any suggestions to readers on making a better about us page? Stop by and leave your suggestion, or just stop by and say hello!

What Factors Do You Think Are Most Important for a Great About Page? - Tell us what you would like to see on more about pages!

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    • JeffGilbert profile image


      8 years ago

      Yes, this is one aspect of blogs that is usually glossed over. Great information!!! :)

    • profile image

      texan203 lm 

      9 years ago

      Great lens, very informative

    • profile image


      9 years ago

      Going to pin this on Pinterest, facebooking and, tweeting it so I can find it again. Thanks for sharing this useful information.

    • SellClean profile image


      9 years ago

      Thank you for the great info.

    • profile image


      9 years ago

      Great info! I am currently having a website built, so this was very helpful

    • KevinLerner profile image

      Kevin Lerner 

      10 years ago from Washington, DC

      Good lens. And a reminder that your site is more about your customer and their needs. Your services, products and solutions should be most prominent. An "about us/company information" page is better as a secondary page with information (contact info, team profiles, references) to build credibility.

    • profile image

      phoenix arizona f 

      10 years ago

      Cool lens. Very helpful.

    • profile image


      10 years ago

      great lens with lots of cool info

    • slcalvin profile image

      Sharron Calvin 

      11 years ago from Santa Fe, New Mexico

      Great information. I will definitely be reworking my About me page! 5 stars

    • profile image


      11 years ago

      Awesome page! Very helpful and informative.

    • profile image


      12 years ago

      Excellent job keep it up!

    • profile image


      12 years ago

      Nice job! Writing an "about us" page is so vital to any online business.

    • profile image


      12 years ago

      looks like I will be writing up an "about us" page for my website tonight!

    • profile image


      12 years ago

      I have a few websites and I have tended to skimp over the "about us" section and looked it more as a pain than a resource. You have changed my mind and I will definitely put more work into them.

      Thank you

    • profile image


      12 years ago

      Very informational and nicely presented!

    • TonyPayne profile image

      Tony Payne 

      12 years ago from Southampton, UK

      Lots of great advice. 5***** I always try to create an About Me page. I find that readers come back more if they can identify with the author of a site/page.

    • profile image

      TrishH LM 

      12 years ago

      I am looking to create my about me page for my websites. Thanks for the info. It is tough to get started but very important to have.

    • Tobbie LM profile image

      Tobbie LM 

      12 years ago

      Hmmm...Thanks for the great idea. I am adding an about me page to my list of lenes to make. great idea. 5 *

    • profile image


      13 years ago

      I will definitely take your advice and revamp my about me page!

    • profile image


      13 years ago

      Awesome lens! I gave you 5 Stars and a Squid Angel Blessing!

    • ShannonC LM profile image

      Shannon Chiarenza 

      13 years ago from Vancouver bc

      Nice lens...good advice :)

    • profile image


      13 years ago

      After reading this, I really need to work on mine. Thank you so much for your VERY informative lenses. I have your, "how to submit your url to search engines," in my favorites. I use it ALL the time.

      Let me leave ya a little something to show my appreciation,*****


    • funwithtrains lm profile image

      funwithtrains lm 

      13 years ago

      Nice job on this lens!

    • KimGiancaterino profile image


      13 years ago

      Wonderful advice! Squid Angel Blessed.

    • religions7 profile image


      13 years ago

      Every website needs an about us / me page. I totally agree.

    • profile image


      13 years ago

      great job!


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