Create an About Us Page For Your Business
Get More Buyers, Earn Trust, Showcase your Personality and Uniqueness with your About Us Page
An "about," "about us," "about me," "company information," or "about the company" page can be a valuable asset to a website, and is one of the most important web pages of your site. Often times an about us page will be one of the first results when searching for a business online. Providing convincing facts, history and attributes of your business will enhance the content of your website and provide the customer with an intimate, personal look at the operations, personnel and products. Set yourself apart from the competition and make an about us page that leaves a lasting impression!
Left: The National Geographic About Us Page.
Add Credibility to your Business
Create the perfect about us page and convey professionalism
An About Us page can do one of two things:
- Provide the visitor with important information about the company and products while enhancing the overall experience of the visit.
- Be a waste of space that adds nothing to your site!
When creating your about us page, one of the most effective and easy ways to create one can be through an outline format. Think of what you want to gain through your about us page, be it more visitors, trust, email sign-ups, click-throughs to another page, or a sale. Start by outlining a written (or typed if you prefer) page in this common outline format:
About Us Page
I. Goal of the about us page
>A. Newsletter sign-up
>>>1.Offer incentives to sign up
>>>>>b. Weekly information about our business or important relevant info
>>>2.Include several links on page
>B. Have visitors click through to charity donation page
II. Other Goals of About Us page
>A. More search engine traffic
>B. Provide a timeline history of our company
After completing the outline, you should have a nicely organized template for your about us page that should translate well into an easy-to-read page.
Do you currently have an About Us/About ME Page?
Tell a Story
Keep readers interested with the story of your business!
Readers love a good story. Why not turn your about us page into a compelling story about your business? Think about what you want your about us page to focus on, then think of a story about your business that has that conveys that end result. Whatever the story you decide to tell, be sure it's fun, interesting and appropriate. A well-told story should make your readers want to sign-up, purchase, click a link or bookmark your site. Tell your story well!
Does your About Us/About ME Page draw a lot of traffic?
Green your business to make your about us page more attractive and eco friendly
The "green" factor may be the determining factor whether a customer decides to purchase your product or the competition's product. If you already have a green element to your business, be sure to tell them about it! If not, think of ways to make your business more green. Environmental awareness is increasingly important to the consumer, so be sure to stake your claim in the green movement. Also, if you are involved in any green charities, tell everyone about it! It can't hurt.
Can't Create your Own About Us Page?
Learn new web design skills and stay in touch with making your page look great while attracting the right visitors.
Additional Factors to Consider for your About Us Page
A checklist rundown for your about us page
Now that you've created the perfect about us page, it's time to monitor it. Check regularly to see how your about us page is indexing in search engines, and check your content to see if it needs to be updated. Search engines love fresh content, so include new text and images with "alt" tags on a regular basis.
Here's a quick checklist of ideas for your about us page updates:
- Are there enough pictures to keep the viewers interest? Are the pictures outdated?
- Is the about us page linked to every page of your site?
- Does the about us page instill trust in the reader?
More Information on Creating Great About Us Pages
- The Top Twelve About Us Pages
About us pages are often skimmed over, but Blog Tyrant has reviewed twelve really compelling, not-so-run-of-the-mill ones that deserve your attention.
- Using Ebay's My World Page to Generate New Sales
If you're a seller on Ebay, this page really matters to you. It's not your about me page, but it's still gives buyers a clear picture of who you are and what you sell.
A Little About Squidoo
Right now, you're viewing a Squidoo lens on Squidoo. Read more about Squidoo and see how you like their "about" page!
About Us Pages for Inspiration - Check out these well known companies about us pages!
Here are some about us pages by some major players. What do you think of their pages? Can you learn anything by reading them? Who has surprisingly good pages, and which pages are not so great at all? Use these for inspiration!
- CafePress About Us
CafePress hosts millions of designs from different artists, businesses, students, moms, dads, kids, schools and organizations featured on clothing and apparel.
- Coca-Cola About Us
Coca-Cola is nationwide and has billions of customers around the globe. How does this about us page measure up?
- Dell About Us
Dell is known for their customer service and satisfaction, but how about this page?
- Johnson & Johnson About Us
Johnson & Johnson has put together an impressive about us page here. Could you learn anything?
- Nordstrom About Us
Seller of trendy, upscale products, what should a luxury store being trying to tell you in their about us page?
- MySpace About Us
MySpace is home to millions of users daily. With such a large and important site, what is this page telling you about the company?
- Facebook About Us
Facebook is another large social networking company. Shouldn't this page be social as well?
- Digg About Us
Meet the employees of Digg! This very friendly and personal page is fun, interesting and useful, just like Digg.
- Newsweek About Us
Newsweek is known for their top stories, interesting articles, photography and stories...does this page say the same?
Train your Employees the Right Way
Do you have any suggestions to readers on making a better about us page? Stop by and leave your suggestion, or just stop by and say hello!