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" terms we see only on Bing are farther out in the tail. They are often four-plus query terms long and can range from being very specific (“Oakley sunglasses cheap %off free shipping”) to very local (“Deep Creek Maryland weekend getaways”) to very descriptive (“swim discount pool supplies equipment”).
How does this translate to your industry? What percentage of paid clicks are delivered to advertisers based on these exclusive Bing queries that are infrequently found or not found on Google? "
"Our analysis has found that many of these unique queries represent significant consumer purchase intent. In fact, we’ve found that they drive around 25 percent of the ad clicks delivered on the Bing Network."
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