This is a great topic, choosing a web hosting service that offers unlimited email accounts and unlimited domain hosting is a very important when it comes to saving money on website hosting.
As for why they do it - its because sometimes people need multiple email accounts to deal with multiple websites. Overall: It helps the customers save money. Here is a video I found regarding choosing website hosting and how to save money on website hosting.
It really doesn't cost a webhost anymore money to offer unlimited email accounts as the main concern would be the disk space that all of these accounts use. A million rarely used email accounts could take up the same amount as 1000 big spenders, and as long as someone is not trying to backup files using email or use things against the TOS for file storage then there is not much concern and it is simply changing a setting in the control panel.
Why not? Offering more email accounts does not cost the web host too much.
Some web hosts even offer unlimited disk space. They use marketing technique called overselling. The hosting companies simply understand that average user will use only fraction of the offered resources.
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