I use the Wordpress SEO plugin by Yoast.
It does everything you need for on-page SEO - allow you to adjust titles of categories and tag pages, optimize post titles and descriptions, generate sitemaps, check that you've used your keywords often. You can noindex certain pages that would result in duplicate content, and add content to your feed to protect against content scrapers.
I'm not sure what else you could ask of an SEO plugin, to be honest.
WordPress is widely accepted software and it is more user friendly as compared to others. Plug-ins extends WordPress’ functionality. I use SEO plug-ins for WordPress such as All in One SEO Pack, Yoast, and Google XML Sitemaps. I got additional tips about plug-ins from an online tutorial that is http://www.simplewebsitetutorials.com, where they offer loads of information on working with WP among other stuff.
I use All in One SEO Pack Pro by Semper Plugins. I used their free version for a couple of years, but now use the pro version because it gives me a lot of control over how social media sites like Facebook and Pinterest interact with my WordPress installations. This is CRUCIAL if you're running any kind of e-commerce site, since social media traffic is one of the main ways people shop online now.
I've also found this plugin the best for controlling how individual posts and pages get indexed. The search engines just keep getting more complex and I need as much fine-grained control as I can get. This plugin has given me the most bang for my buck and I can use it across an unlimited number of websites.
My vote goes for the Yoast plugin - as mentioned previously it's got loads of advanced options, and allows you to customise all sorts from noindex to meta title tages individually for each page. You can also do advanced things such as nofollow'ing author profiles, tags or whatever else you like in your quest to get rid of Wordpress duplicate content.
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