World's First Online Flashmob- Conceived by Sony Ericsson-How to Flash Mob
Flash mob means a large number of people gathering specially in a public place and perform some unusual activities for a short period of time ,then disperse quickly. According to WiKi information, the term flash mob can be applied only to public gatherings organized through telecommunications, social media, or viral emails.
The first ever flash mob incident was recorded in Manhattan in May, 2003. It was organized by Bill Wasik, Senior editor of Harper’s magazine.
Online flash mob
Though flash mob usually take place in real life, but today, 29th October, 2009 the first online flash mob took place in Yahoo in the history of online mob. Yahoo users were surprised to see the various colored hoppers bouncing back and forth on Yahoo sites for about 40 seconds, before disappearing of all space hoppers. Approximately at GMT 3 UK Yahoo users were greeted by around 100 space hopping avatar in order to promote Sony Ericsson Satio and Aino handsets. Indeed a novel product promotional idea in the history of world wide web.
At 3pm GMT (11am EST) users visiting the site were greeted with around 100 user generated hopping avatars, bouncing around the page to promote the launch of the manufacturer's Satio and Aino handsets. Sony Ericsson spoken person Mr. Dorman told the media that the main intention of this ad campaign was to engage new users with the brand and nothing can be better than the way it took place in Yahoo home page.
Instant reaction of Twitter users was that this event in fact promoted Yahoo as a brand rather promoting Sony Ericsson Ad campaign. No matter what the public reactions are, in recent months many companies are going to follow the footstep of Sony Ericsson and surprise us the way Yahoo has done today .