- Internet & the Web
7 Top Predictions For 2016 In SEO And Web Marketing
Predictions are fun. They’re also kind of very important.
As an internet marketer or Search Engine Optimizer, these predictions become more than just predictions; they’re literally a source of beating your competition using popular trends that will have some sort of major or minor play in the strategies industry experts recommend playing with.
Here are the top 7 predictions for 2016 in SEO and Web Marketing by industry experts. Keep an eye out for these because they are likely going to grow through 2016 and beyond.
1. Mobile Usage Will Continue To Grow
In report of 200 slides by Kleiner Perkins Caufield & Byers, time spent by Adults in the USA on mobile showed significant rise in years 2008-2015. The latest data shows that the time spent on consuming content on mobile is significantly higher than time spent on desktops (51% to 42%). 
In 2016, things aren’t going to slow down for mobile usage and consumers will continue to shift on mobile.
As an internet marketer and SEO expert, you should focus on reaching your audience through mobile search and optimize your website or blog to work on mobile.
If you are unable to put out a web platform that doesn’t give out a decent mobile experience to your users, they will likely choose over your competitors who are focusing more on mobile.
Now is a great time to put your plan in action and give your site a dedicated mobile site using a sub domain or simply optimizing your existing web page to provide a smoother mobile experience
2. Video Content Will Continue To Grow
Hubspot released an eye catching infographic about how video content is taking over the internet by storm.
The report shows that by 2017, video content will take up 69% of internet traffic and by 2018, it will rise to 79%.
This is quite evident from the now YouTube superstars who create consistent video content.
If that isn’t enough to convince you, the Walt Disney Company recently acquired the famed YouTube network Maker Studies for $500 million. The studio was formed in 2009 and has produced many popular YouTube shows like PewDiePie, YogsCast and many more. 
Over the years, the Maker’s studios total content consumer growth has reached 380 million subscribers and more than 5 billion views per month.
Pushing your business, product or service through video content will help you engage with your consumers on a whole new level.
And if you haven’t started yet, 2016 is a great time to get into video content and market your goods or services to the millennia’s.
3. Blogs Will Become More Important Than Ever
Blogs are extremely powerful when it comes to promoting your services or products.
There are plenty of reasons for that.
Blogs are a great place to share your experiences with the World Wide Web and show people solutions to their problems.
Whether you run a small business or just want to share your success story with the world, blogging is a proven way to reach an audience and even generate leads for your services. In 2016, this trend will continue to rise.
Why blog and not advertise?
81% of users in the U.S are likely to take action when reading advice from a blogger. 
81% Businesses that blog admit their blog is critical for the business. 
B2B marketers who do not blog lose about 67% of leads compared to the ones who do. 
If you haven’t already started blogging to promote your services or product, you are probably missing on the massive success others are enjoying.
4. Advertisers Will Invest More On Social Platforms
In 2012, 1.4 billion users reportedly accessed social networks and experts agreed that figure will grow significantly over the years. 
This figure in 2015 reached 1.96 billion users and is expected to grow up to 2.13 billion in 2016. If that isn’t enough, the experts believe that by 2018, this figure will go as high as 2.44 billion.
That’s almost double from 2012!
For you, it’s quite simple. Advertising your business or service on social networks like Facebook, Twitter, LinkedIn and Instagram will yield exceptional results.
If you aren’t already promoting your product or services on Facebook, you are keeping yourself away from 1.55 million active users and more than 3.1 million active users if other platforms are involved in a single month.
What’s even better, social media advertisements are affordable and targeted to the kind of people you want to reach out to.
With over 2.13 billion users expected to be on social networks, now is the right time to begin creating a campaign for social networks. 
5. Virtual Assistants Will Be More In Demand Than Ever
Virtual Assistants are great for online entrepreneurs or just about any company or business that wants to do content marketing.
With so many things to consider when marketing on the internet, you cannot possibly do everything on your own.
That’s when a virtual assistant comes in to help out.
In a survey recently conducted by the popular freelance job platform Elance, it was found out that there has been significant growth in online virtual assistants in 2013-2015. This growth will continue throughout the coming years as internet competition gets fiercer and fiercer.
In 2016, in order to fight your way through this fierce competition, you are going to need one or many virtual assistants.
6. Email Marketing Will Remain A Strong Sales Channel
Email marketing has been a long favorite for internet marketers to obtain more business. This has been excellent vehicle to get your message across to your valuable customers.
Affiliate marketers have long used methods to obtain subscribers through give aways or promotions and then used their email lists to squeeze in more business.
With growing internet marketing trends and social networks, many have shifted to advertisements through other platforms. But email marketing will still remain a powerful platform because of the following statistical evidence.
On an average, email marketing yields 4,300% return on investment for businesses in the United States alone.
Internet entrepreneurs believe email marketing to be the most affordable way of reaching out customers. Most entrepreneurs say email marketing is worth $273/hour. This is affordable when compared with other marketing platforms.
91% of people check their email at least once a day on their devices ranging from smartphones, tablets and laptops. 
7. Content Marketing Is, Will And Always Be King
Content is king.
It is, will and always be king no matter how much internet trends change.
Without high quality, informative and consistent content, businesses on the web cannot yield exceptional profits.
Whether its video, blogging, podcasts, stats or info graphics; consumers will keep demanding quality content in many different forms.
With this post, you have already learned about the trends that will take place in 2016. Content will be the top game to follow because of many important reasons. Following are just some of the statistics proving that content will keep its place as the number one priority for any business dealing over the internet.
- 90% of organizations market their services or products using content
- 91% of B2B marketers use content marketing to achieve success
- Marketers spend over 25% of all their budget on content marketing
- 86% of B2C marketers use content marketing to reach customers
- 37% of businesses believe that content led websites are critical when you want to engage your customers
These and many more statistics prove that in 2016 and the years beyond will see content to grow significantly.
With the rise of social media and other technologies like virtual reality, content will become more and more important and engaging.
Businesses or entrepreneurs who will spend less budget on content marketing compared to advertisement, design and development will likely see less success compared to those who set a sizable budget for content.
With 2016, we will likely see a change on how content is consumed especially because of the rise of Virtual Reality.
Year 2016 is being dubbed as the Virtual Reality year and with Facebook acquiring Oculus VR, there is no doubt that Virtual Reality will be big.
Following these trends, internet marketers and search engine optimizers will be more than ever trying to get ahead of their competition.
With these points kept in mind, create a strategy that best suits your business. Whether you offer services, affiliate product or just blog for side income, these 7 trends will likely help put you in the right direction.
If you are new to internet marketing or search engine optimization, you should start right here and study other trends that experts are excited about. Keeping yourself updated with the trends will keep you on the top of others.