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Search Engine Market Share Statistics

Updated on February 13, 2012

Once it was said that the 21st century would belong to the development and evolution of Electronics-this was proved right, and with a certain level of certitude we can say that this trend is still going strong. During the evolution process of electronics industry, it gave birth to the idea of personal computer that eventually popularized the use to Internet. But, at that time only a few understood and foresaw the true potential of the eventuality of internet evolution-and that is search engine. No matter how much educated one maybe or how much expert one is in Internet technology, he must or almost compelled to use search engine.

Search engines are responsible of driving over a trillion dollars worth of economic activity and that day is not far away when not any single country but the “Search Engines” will be largest economy of the world-almost like a virtual country that can be seen, yet anyone of the world can feel it and of course be benefited by using it. Sometimes, I feel that actually the next era is going to be the era of search engines and ultimately not only buying decisions, many important decisions like political and other social decisions as well will be influenced and governed, to a certain extent, with the information available on the top search engines.

Now, let’s see the market share statistics of the most popular search engines.

The most popular search engines- without any hesitate anyone can guess that Google is undoubtedly the most popular searching machine, but how popular Google is? As of November 2009 to September 2010, Google has been pretty steady in maintaining its 83-84 percent of the total search market share. And the rest 17-16 percent  search market is shared among Yahoo, Bing, Baidu, Ask, AOL, MSN , Lycos and a few more. Yahoo is still holding the second largest search market share with just little over 6 percent of the total share. After the launching of Microsoft’s Bing in 2009, it has kept its market share almost flat, around 3 percent and in fact, if you look at the total market share data (given below), you can easily see that why once Yahoo was thinking of selling their business to Microsoft and finally settled with a partnership with them, letting Microsoft the right to do all of their indexing job. Since October 2008 to September 2010, Yahoo’s share lowered from 8.68 to 6.32, and in the meantime Google has gained 1.44. If Bing was not around, then perhaps Google would be able to control extra 2 to 3 percept of the total search market. In terms of market share the most popular search engines are:

Month
Google - Global
Yahoo - Global
Baidu
Bing
Ask - Global
Other
October, 2008
81.90%
8.68%
3.79%
0.00%
0.53%
5.11%
November, 2008
82.60%
8.52%
3.32%
0.00%
0.52%
5.04%
December, 2008
82.72%
8.40%
3.50%
0.00%
0.53%
4.85%
January, 2009
82.49%
8.28%
3.95%
0.00%
0.52%
4.76%
February, 2009
82.26%
7.92%
4.59%
0.00%
0.51%
4.72%
March, 2009
81.65%
7.62%
5.41%
0.00%
0.56%
4.75%
April, 2009
80.73%
7.44%
6.45%
0.00%
0.49%
4.88%
May, 2009
79.48%
7.17%
8.05%
0.00%
0.55%
4.76%
June, 2009
78.60%
7.15%
8.77%
2.96%
0.54%
1.98%
July, 2009
78.45%
7.16%
8.87%
3.17%
0.53%
1.83%
August, 2009
83.33%
7.28%
3.46%
3.52%
0.61%
1.80%
September, 2009
83.13%
6.84%
4.38%
3.39%
0.58%
1.68%
October, 2009
84.53%
6.68%
3.03%
3.49%
0.56%
1.71%
November, 2009
84.91%
6.22%
3.28%
3.26%
0.58%
1.74%
December, 2009
85.34%
6.29%
2.81%
3.27%
0.58%
1.71%
January, 2010
85.78%
6.16%
2.56%
3.17%
0.62%
1.72%
February, 2010
85.74%
6.09%
2.61%
3.39%
0.63%
1.54%
March, 2010
85.75%
5.38%
3.52%
3.11%
0.63%
1.61%
April, 2010
86.30%
5.30%
3.02%
3.13%
0.67%
1.58%
May, 2010
84.80%
6.19%
3.16%
3.24%
0.75%
1.86%
June, 2010
84.96%
6.24%
3.06%
3.39%
0.76%
1.60%
July, 2010
84.97%
5.99%
3.34%
3.34%
0.75%
1.61%
August, 2010
84.73%
6.35%
3.31%
3.30%
0.71%
1.60%
top search engine
top search engine | Source
search engine market share
search engine market share

World's Top Search Engines

  1. Google - 83.34%
  2. Yahoo –6.32%
  3. Baidu- 4.96%
  4. Bing 3.25%
  5. Ask - 0.73%
  6. AOL - 0.42%
  7. AltaVista - 0.05%
  8. Excite - 0.02%
  9. All the Web - 0.01%
  10. MSN - 0.01%
  11. Lycos - 0.01%

The way other search engines are performing except Bing and Yahoo, they might not be able to survive the search market unless they take any drastic actions to improve their search quality and to brand their business. And the clear sign of Google’s dominance in the search market, maybe, is the success of their quality search result and effective business branding policy, but it may not be beneficial for Internet marketers, because they need a healthy competitive platform for advertising their business.

Comments

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    • profile image

      Starly 3 years ago

      Posts like this make the inreentt such a treasure trove

    • profile image

      goole 6 years ago

      goole

    • andromida profile image
      Author

      syras mamun 7 years ago

      For the last one year Google's market share has been leveled at 83-84%.I also think that slowly they are losing the grip of their strong hold on the search market. I think for a healthy competitive search market, we need two more strong search engines, though Bing and Yahoo trying their best, yet their market share it too low.Hope things will change.Thank you so much for your valuable comments :)

    • WebMag profile image

      WebMag 7 years ago

      The world is changing rapidly. My guess is in ten years from now Google won't be so dominate as it is now.

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