Write useful articles that no
one has written about yet.
Write quality content. The
higher the quality the more likely others will link to you without you
asking them to do so.
Write evergreen content.
Each article, blogpost …etc.
should be a minimum of 200 words.
Tight niche keywords in meta tags.
Write frequently. Best if it is
more than once each day.
Write around only one general
topic (ex.: college education, home entertainment). This way search
spiders will know what topic to expect before each crawl of the site.
Content is King!
Use meta tag generators (they
are mostly free).
In the coding of the site, put
main content as close to top of the page as possible. Ideally right after header
CSS tag.
Include keywords in title and
subtitles.
Make your introduction and
conclusion have a high keyword density.
Use internal linking within
your site/ between your articles.
Make sure all your pages have
an internal link (or more than one).
Have search engine friendly
URLs.
Have dofollow robot tags in
your site’s coding.
Submit each of your site’s
pages to standalone search engines (ones that do not give the results of
another search engine).
Submit each page to highest
PageRank directories (DMOZ, Yahoo directory).
Don’t use shady techniques (ex.:
link exchanges).
Don’t use frames on your site.
Include alt text your images.
Also speech synthesizers for blind Web users use these.
Keep non HTML and CSS languages
to the minimum (ex.: JavaScript, Flash).
Use a title tag
(<title></title>).
Use heading tage
(<h1></h1>). They are the subtitles in your articles, blogposts, etc.
Use bold text. Don’t have too much of it; search engines will
consider it spamming.
Brake up content with paragraph
tag (<p></p>).
Add list of keywords at the end
of article.
Add keywords in header and
footer in CSS coding of your site (like a slogan, and a sitemap).
Use keywords instead of words
like it, they …etc. Don’t over do it.
Each keyword should not be more
than 1 percent of the word count of your article, blogpost, …etc.
Concentrate most of your
keywords in the first two paragraphs.
On the site, concentrate most
of your keywords in the top left section of the site.
For competitive keywords, use
the synonyms of the words (ex.: hare vs. bunny).
Select long tail keywords that sound like short questions.
View the HTML coding of your
direct competitors’ sites.
Make sure your keywords and
content are in sync (if your sites tags are about apples, don’t write
about a house).
Minimum external -, Maximum
internal links on your site!
Submit your rewritten articles
to article directories (GoArticle.com is best, as they have an RSS content
feed for webmasters, so you get indirect backlinks (link to your article, which links to your site)).
Submit your pictures to
Flickr.com.
Submit your videos to
YouTube.com.
Add names of people and places
as metatags.
Have a TLD domain that matches
your target market (.us in USA,
.ca in Canada)
Add videos to your content.
Google loves multimedia content.
Keep outgoing links on your
site to the minimum; this improves the stickiness of your site.
Make all your outgoing links to
open in new browser tab, not in the same tab.
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