ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What's A Squeeze Page? And Do I Need One?

Updated on January 9, 2014

What Is A Squeeze Page

A squeeze page is an essential requirement for today's Internet marketers looking to build their lists.

Even if you already have a business blog, creating a dedicated squeeze page to capture leads could improve your visitor conversion rates dramatically.

Marketing
Marketing

I Have Set Up A Business Blog, Do I Need A Squeeze Page As Well?

In case you're not sure what a squeeze page is, let me briefly explain. It's a single web page whose sole purpose is to entice your visitors to part with their email address in order for you (the business owner) to build your list.

If you've been around Internet marketing for a while, I'm sure you will have heard the saying "the money's in the list" - the mantra of every online entrepreneur.

Now having a commercial blog can be a great way to connect with your customers, build trust and develop solid ongoing relationships. But when your main aim is to build a 'list', you need a dedicated squeeze page too.

Why?

Because on the whole, blogs don't convert well. You could have an opt-in form on your blog or website where people can sign up for your free ebook/ download/ CD, but you won't get nearly as many people signing up for your offer, as if you had a single squeeze page set up for the same purpose.

On average, between 5 and 9 people out of every hundred who visit your blog will sign up for your offer. It's a pretty poor conversion rate right? This is because your blog or website generally has too many distractions and too little focus. People will click on the sidebar; they will jump from one section of your site to another as the mood takes them. You may also have embedded multiple links to other websites and before you know it, your visitors have left the page - for good.

With squeeze pages the odds of getting a sign up are dramatically increased in your favour. Squeeze pages can attract anywhere between a 60-70 per cent success rate on average - sometimes more.

But I've heard Google doesn't like squeeze pages . . .

Technically speaking, Google has never outlawed squeeze pages - for example you could use a pay-per-click campaign to send targeted traffic to your squeeze page. In any case, no business owner should be reliant on one form of marketing (or one search engine) to bring in more customers.

Giving your squeeze page an educational feel by using a video for instance could win you favour with Google. And aside from using AdWords to send visitors to your site, you can use other methods to promote your squeeze page such as Facebook and Twitter campaigns, solo ads and of course, through your blog posts. You can also promote your squeeze page on your business cards, brochures, direct mail and press releases.

How can I create a squeeze page? It all sounds a bit daunting.

If creating a 'lead capture' page is something you want to have a go at yourself, it's worth checking out software that can help you .

You might prefer to outsource your squeeze page(s) to an expert.

Or for a more individual service, have a chat with your local or online marketing agency, who will be pleased to advise you further.

The 4 Elements Of Highly Successful Landing Pages

If your web designer has told you how tricky it is to create a state-of-the-art landing page that converts like crazy, well you know what to do next . . . fire your web designer! And take the advice of your local marketing company instead.

You see, creating a great-looking, high-converting landing page for your business is really not all that difficult, providing you follow the basic ‘rules’.

There are 4 main elements (or pillars) you need to consider. These are:

1. A Headline that Grabs Your Visitors

Without an attention-grabbing headline, frankly you’re sunk, because your visitor will already have clicked on another site to find whatever he is searching for. Your headline should feature your key benefit in a bold font and/ or colour.

Top Tip: write your headline after the body copy – and don’t rush the process – because having a great headline is vital to the overall success of your landing page.

2. Bite-sized Chunks of Body Copy

If you’ve ever suffered from ‘text-overwhelm’ – that is, being faced with a web page that’s stuffed with line after line of dense black type, you’ll realise just how daunting (and off-putting) this can be.

Make your paragraphs easily digestible and pander to the skim readers in your audience, and your content will be all the more readable and engaging for it.

3. Include Visually-appealing Content

With the web ever-increasingly becoming a more visual place, introducing graphic elements and video can affect your conversion rates dramatically. It has been predicted that the use of colour in marketing will become more important than ever before – only don’t overdo it.

4. Call to Action

Are you amazed by how many landing pages you come across which don’t have a clear ‘call to action’? At least, if they do it’s well hidden. A common practice is to include two CTAs – one near the top of the page ‘above the fold’ and one further down ‘below the fold.’

You will no doubt have come across landing pages (usually in the form of sales letters) which repeat the call to action after every other paragraph. Many people would consider this overkill, and rather than prompt them to act, it could do the complete opposite.

So these are the 4 Elements Of Highly Successful Landing Pages, but there’s one other element you must also include:

Split Testing (or A/B Testing):

No serious business owner should create just one landing page in isolation. At the very least you should create two and change one element on the second. One of the best (and simplest) things you can do for your product or offering, is to try out two different headlines over a three-month period and see which performs best.

The results might just astound you.

Done well, landing pages can be superb lead-capturing devices that lead to more direct sales. Talking to one of your local or online marketing companies is your one-stop-shop for commissioning bespoke landing pages – and a whole lot more besides.

New Guestbook Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)