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Osborne Bull From A to Z

Updated on February 11, 2015

Osborne Bull Information

The Osborne Bull "El toro de Osborne is a 14 meters high black silhouetted image of a bull in semi-profile, and is regarded as the unofficial national symbol of Spain. The bull was created in 1956 by Manolo Prieto. Nowadays the conservation of the bulls is handled by the family of Félix Tejada.

Osborne Bull History

The Osborne sherry company (founded by Thomas Osborne Mann in 1772) erected large images of bulls starting in 1956 to advertise their Brandy de Jerez.[1] They were in black (with the brand "Veterano" in red on it) advertising hoardings located on sites near to major roads throughout Spain. The original image was smaller and in a slightly different design. It got bigger as a law barred publicity within 150 meters of a road.

Later on a new law was passed in 1994, this time prohibiting such advertising, and so the hoardings were to be removed. By this time the signs were nationally renowned, so although some campaigners wished them completely removed to fully comply with the intent of the law, public response resulted in the signs being retained, but completely blacked out to remove all reference to the original advertisers. The Court eventually allowed these signs to remain on the grounds that it has become a part of the landscape where it is present and its "aesthetic or cultural significance" thus turning it into a figure of public domain.

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The Osborne Bull-What is it?

One of the most recognised “national” symbols for all tourists visiting Spain, the Toro de Osborne is a huge black bull that watches over the Spanish roads. However, despite common belief, this bull is not a symbol of Spain, but the advertising logo used to promote a brandy-sherry by a group of wineries called “Osborne”.

(Click the photo for additional information)

The Osborne Bull-Where Can You Find Them

The Osborne Bull can be found by roadsides all over the country of Spain.If you are planning a trip to the country you can locate where the closest billboard will be in relation to your travels. Click on the map for information on how to locate all of the bulls in the country.

The Osborne Bull Facebook Page

The Osborne sherry company (founded by Thomas Osborne Mann in 1772) erected large images of bulls starting in 1956 to advertise their Brandy de Jerez. They were in black (with the brand "Veterano" in red on it) advertising hoardings located on sites near to major roads throughout Spain. The original image was smaller and in a slightly different design. It got bigger as a law barred publicity within 150 meters of a road.

(Click the photo for additional information)

The Osborne Bull in the News

Could the Osborne Bull be coming to a roadside in the United States?

Spain's most famous landmark, the huge, black silhouetted image of the Osborne bull that looks down over roads across the country, could soon leave Spanish shores for new pastures abroad.

Please click on the photo for the full story

EL TORO NEGRO

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Fine Spanish food and wine from traditional and artisan producers. Over 800 items, from jamon, chorizo and manchego, to paella ingredients, tapas, and much much more.

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    • SBPI Inc profile image

      SBPI Inc 4 years ago

      Has always seemed barbaric to me and I am of Portuguese decent. Great lens though.

    • Aibrean82 profile image

      Aibrean82 5 years ago

      I saw one of these on my pilgrimage in Spain. I had seen them in the guidebook and got very excited to see one in real life ;-)

    • Craftypicks profile image

      Lori Green 5 years ago from Las Vegas

      I went to Spain on my honeymoon. The only really thing I HATED about it was the fact my husband talked me into going to a bullfight. It's sad that the country would use this bull as a National symbol and allow such a horrific thing to take place while cheering. It was so awful I cried very openly and made my husband take me out. There was another young American girl a few rows in front of us reacting the same way.

    • Brandi Bush profile image

      Brandi 6 years ago from Maryland

      Very interesting! :)

    • profile image

      julieannbrady 6 years ago

      Hmmm, you know what? I think I saw that bull when we were touring Spain. Love it!

    • tvyps profile image

      Teri Villars 6 years ago from Phoenix, Arizona

      I like him! He is the star of Pamplona! Blessed!

    • MarxBrandon profile image

      MarxBrandon 6 years ago

      Kool

    • profile image

      anonymous 7 years ago

      nice lens #like#

    • profile image

      JamieSueAustin 7 years ago

      I grew up on a farm so cattle breeds are interesting to me. Great Lens!

    • profile image

      anonymous 9 years ago

      This is an awesome site. I remember the bulls when I was in Spain a few years ago. It made the whole landscape surreal and added to the intrigue of Spain.

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