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Paragraph Length in Web Writing
When reading an essay or novel, it is extremely common to come across a paragraph comprising six to eight sentences. When it comes to articles on the internet, however, shorter paragraphs are preferable.
Most online readers view content on their smartphones, and smartphones have relatively small screens. Long blocks of text often appear overwhelming on smartphones, while shorter paragraphs make content easier to navigate and digest.
When it comes to web articles, two to three sentences is probably the ideal paragraph length for most readers. Of course, longer paragraphs are sometimes necessary, and quality should not be sacrificed for brevity or appearance, but keeping your paragraphs short, well-ordered, and digestible is a good way to keep readers on your page for a longer time.
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