Using Social Media to Promote your Website and Attract More Traffic


Social Media Techniques-The Basics

Social media is an effective way to market yourself and your company. It is kind of like going to a party and working the room, getting to know as many interesting people as you can and then be prepared to get involved. Jump in and answer questions, attend events, make friends, chat and have fun. Don't be afraid to share things about yourself, your position, company and your goals. At this point, you want to develop relationships - not sell! This is a huge turn-off initially, no matter how slick your pitch may be, it will be recognized for what it is.

Many digital entrepreneurs enjoy and understand the advantage of socializing online but the number one thing that I am hearing today is that if you want to be successful online, you must be prepared to step away from the computer and establish meaningful real-life connections with those in your industry. Go to meetings, start groups with other professionals, get involved socially. You can and should follow up with a brief e-mail, once you have invested some time nurturing a relationship but social means just that! Network, reach out, be pro-active about the direction you want to go and you will build a solid reputable foundation, seeds for success!

That said, social networking is a great form of advertising if it is done right. Facebook, Twitter, Linked-in, You Tube, Delicious, Digg, Flickr, Bookmarking, Forums and of course Blogs, are just a few of the social avenues that you have to choose from. It is best to avoid spreading yourself too thin however. Concentrate on setting up and maintaining fewer social outlets - channel your energy into sites that are suited to your needs. This decision should be based on your initial social media plan. Some industries, depending on the company size, goals and strategies, simply do better on certain social media sites.

The option to remain anonoymus or disquise your identity entirely will not give you the notoriety you deserve. As any social guru knows, reputation matters! You are followed, friended, poked and recommended so if no one knows who you are, you won't get the credit that you deserve. Or heaven forbid, you may not show up on top of the organic results on the SERP (search engine results page) when a potential customer initiates a search.

To speed up some of the basic time consuming data entry involved with social networking and since social media accounts ask many of the same questions I would suggest creating a word file with the following information that you will simply cut and paste as needed-

  • Create a user id, email address or handle that accurately represents your business or what you want to be known for - don't forget those key words!
  • Take an awesome photo of yourself or find an image that reflects your style to upload for your profile image - most of the time you have an opportunity to crop
  • With relevant keywords in mind, think of a business name and short catchy phrase that accurately reflects your company's mission
  • Write a brief bio, about yourself and company if applicable. Always remember key word rich!
  • More and more sites like Face Book and Linked-in allow you to edit your "public" profile to include your name or company name, assuming it is still available, so your profile will appear when googled
  • Have your resume and links to any blogs or other social media accounts handy, especially if you are looking for work
  • And don't forget those "connections" - only the ones with good things to say of course.. Time to build some healthy, relevent backlinks, compose a short e-mail to send to your connections, friends, followers, and affiliates proposing that you work together by swapping links. Be careful though, only link to reputable sites, .org and .gov are great ones but there are many that have the potential to bring you lots of free traffic.
  • You can also build some really good back links by setting up accounts on sites like and, write posts, articles or answer questions that you can then link to each other for more clicks! Many of these sites also have ways to monetize too, by adding amazon products, etc.
  • Social Media is quite different that SEO or SEM - which is optimizing a site using a variety of methods so it comes out on top when someone initiates a search using a search engine (AKA Organic or Natural result as opossed to a Paid or Sponsored one)
  • Get socialing and have fun doing it! If you want to increase your site traffic then you must also be a cordial host so people will want to seek you out
  • For more tips on how to make money and attract more traffic blogging, be sure to read Blogging for Cash!

A very Simple Illustration of the Social Media Concept!

Digital Socializing

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Comments 24 comments

Chatkath profile image

Chatkath 4 years ago from California Author

Hi mias- thank you for your visit. It has been awhile since I was on but basically you are asked to set up an account where you would enter your company's site, etc and then you would answer questions of your choosing where I would take the opportunity to select topics that relate to and promote your company's industry including a few more backlinks, perhaps to your company's blog or other media.

On I wrote a teaser paragraph that summarized my hub and then to read the remainder they must click to visit the hub. You could write a few sentences outlining your company's key strengths and then drive them to your business site, hub or wherever you like. They are just a few more digital streets that will effectively get the word out about your company! The more social roads that lead to your business the more likely that your traffic will increase. Best of luck to you!

mias profile image

mias 4 years ago from Delhi, India

I am just starting out on social media for a company I joined last week. I am curious about using squidoo and tipdrop. How exactly can I add value using these sites?

Thanks for the remaining content though gave me some good starting points.

Chatkath profile image

Chatkath 4 years ago from California Author

Thank you for your extremely relevant feedback Glenn, the internet - namely Google is forever changing which is a good thing for the most part but we must keep up with these changes and updates if we want promote ourselves and attract a steady stream of quality traffic. Pander is a perfect example!

You also force me to confront another crucial point:-) keep your hubs and blogs fresh! Take the time to revisit your writing periodically and tweak as needed to catch up with any Google updates, make improvements, re-read to perhaps expand on something that has become a recent issue or make sure your links and key words are truly worthy ones! It is amazing how you can change a hub's popularity just by tuning the title and sharing it with a few key social outlets!

I appreciate your reading and commenting! There is so much to learn - Google is a full time job itself, so start small and gradual, it is probably inevitable that you will indulge at some point! Keep me posted!

Glenn Stok profile image

Glenn Stok 4 years ago from Long Island, NY

Social media is great for building reputation and you explained this very well with a lot of great ideas. The one thing we need to be careful of is sharing links, since the new Pander update may very well lower our ranking if we suddenly have reciprocal links with another site. But you made a very good point that we should only link to high-quality sites. And Google also mentioned in their webmaster blog that links from low-quality sites to our site can hurt just as much.

The most important part of your hub is how you discussed becoming part of social media sites without spreading ourselves thin. For that reason I chose to consentrate on only one social media site. Although I'm inclined to maybe start up with Google plus in the near future. It seems that is becoming more and more important.

Chatkath profile image

Chatkath 5 years ago from California Author

Thanks Kitty, good to see you as always ;-)

kittythedreamer profile image

kittythedreamer 5 years ago from the Ether

Great tips, Chatkath. Voted up and useful.

RTalloni profile image

RTalloni 5 years ago from the short journey

Thank you, and I do appreciate traffic, as you do, but I'm a long way from knowing the how to of what I'm trying to do. Google stardom--you are a very funny girl. If I were I wouldn't know it. But hubs like this are letting me see light through the little cracks in the massive barrier between me and whatever it means to go forward with the business end of things. I like writing a lot so I'm just happy for the venue even if I never get there with the business stuff and such. :)

Chatkath profile image

Chatkath 5 years ago from California Author

I have a feeling that your hubs get lots of traffic already RT, they are all very original, well done and your topics are all quite interesting! At least you are already on your way to Google stardom :-)

Thanks for your visit!

RTalloni profile image

RTalloni 5 years ago from the short journey

Am exploring options...

Thanks much for these tips, Chatkath!

Chatkath profile image

Chatkath 5 years ago from California Author

Thank you for visiting anooptmg, social media is a fun and magical way to attract visitors, an ongoing learning process though, seems to evolve quicker than I do! ;-) I am afraid I have some catching up to do....

anooptmg profile image

anooptmg 5 years ago from Delhi

Thanks for information on Social Media, this is very good way to promote your site.

Sinbadthesailorman 5 years ago

Thank you Chatath, I have place your widget upon my website on the Hubber's Page! Thanks for including my link here you too Know your stuff!

Donnie/ Sinbad the Sailor Man

Hubber Page Come See!

Chatkath profile image

Chatkath 5 years ago from California Author

Greetings Sinbad/Donnie. Thank you for your insightful feedback, I never really addressed the value of replying to comments including usernames, very good point! It is a win-win, encouraging new followers, SEO and taking the time to comment and respond to your own comments will also increase your Hubkarma and Hubscore.

You know your stuff Sinbad:

Chatkath profile image

Chatkath 5 years ago from California Author

It is so good to see you Audrey, I always look forward to reading your positive input. I have tried to keep up with adding content to other sites but I too spend much more time on HP. I am more familiar with the navigation & look forward to keeping up with my hubber friends like you! Have a great week Audrey and thank you for the smile and rainbow.

Sinbadsailorman profile image

Sinbadsailorman 5 years ago from Valparaiso, Indiana

Great Hub Chatkath, and I so Like that you address the readers back when replying to them. I have tried to get the many members at the sites I work and play on to do this, when making their comments.

I keep telling them I have seen many of my comments come up in my weekly searches and it is also an oppertunity for them as well as for me! To place their user names in their comments! A little seo that occasionally works. I think any ways.

Thanks for this share I'll have to eat it up and make it my own now, because it is so tastey!

Donnie/ Sinbad the Sailor Man

vocalcoach profile image

vocalcoach 5 years ago from Nashville Tn.

No one writer gives more to a subject than you do, Kathy!

I continue to grow with every hub of yours I read. I am involved with a lot of social media groups. I am concentrating now on "balance". That is, balancing my time between writing for hubpages and the 15 different social media groups I support. I try to be consistent, but of course, I spend much more time on hubpages. I do know that I need a better bio. I have struggled with that problem for years, as I have so much experience, etc. - need to know how to edit :)

Thank you, dear heart, for another valuable hub. Keep a smile in your pocket and a rainbow in the other:)

Chatkath profile image

Chatkath 5 years ago from California Author

Thanks Dovay! Hope you do better than I have, I am not consistent enough! Not enough hours in the day! I glad you came by!

Dovay Lee profile image

Dovay Lee 5 years ago from China

Good hub and I will try as what you say. Thanks for sharing

Chatkath profile image

Chatkath 5 years ago from California Author

Thanks top-bannana! I am so glad you think so!

top-bannana profile image

top-bannana 5 years ago from England

Great hub Chatkath, well written and easy to understand and follow.

Well worth reading

Chatkath profile image

Chatkath 5 years ago from California Author

Thank you Katrinasui! I am glad you visited! Social Media can be very effective, time consuming but it does pay off if you are consistent.

katrinasui profile image

katrinasui 5 years ago

I learned a lot from this hub. A very well written hub. Social media is certainly the best way to find and engage potential customers.

Chatkath profile image

Chatkath 6 years ago from California Author

You are so right and just from glancing at your hubs & profile, you are definately on the right track! You are offering your customer valuable information so they want to know more about it. Nothing is worse than overly promotional copy - it is so transparent, (most of the time anyway). Thanks for your comment!

rpalulis profile image

rpalulis 6 years ago from NY

I am slowly beginning to realize how effective social media can be when promoting your business ans sites, but like you say never start out trying to sell, focus on building the friendships first the sales I have experiences will soon follow.

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