Dear Hubber, Here's Why Your HubPages Score Decreases

You have published a Hub which you are really proud of writing it, but you notice that your HubPages score decreases as well as traffic and (eventually) your earnings. You despair, not knowing what to do or how to remedy your situation. Here are some reasons why your score decreases sharply and here are some ways to improve it.

Your Content Is Not Original

HubPages only believes in original content, thus stating that "content is king." Simply copying and pasting content (my term for generating duplicate content) from one site really does more harm than good. By doing so, you'll find that your Hub will be rejected and you'll eventually be banned from Hubpages.

Fix It:
If you want to use content from other sites, paraphrase (use your own words) and cite it by linking to the article. (Don't link every word or point to the same site though - your Hub will be deleted and you will be banned from Hubpages for spamming.) Also, add your personal insights, experiences, and views to make it more original.

Your Keywords and Content Don't Agree

Nothing is just as important in generating Hubs as the right keywords. Obviously, your score decreases if you are writing about gardening, only to find yourself writing about cars. Isn't that obvious that your content and keywords don't match? Also, choosing the wrong keywords also downs your score too.

Fix It:
For the understandable part, make sure your keywords match your content. If you are writing about how to fix a light bulb, at least write keywords that describe your content like "how to fix a light bulb" and "do it yourself." Also, choose your keywords wisely - research your topic and find keywords that not only draw a lot of searches but also are relevant.

There are three types of content: ephemeral, deciduous, and evergreen. Not understanding the differences between them can cause your Hubpage scores to dwindle.
There are three types of content: ephemeral, deciduous, and evergreen. Not understanding the differences between them can cause your Hubpage scores to dwindle.

Your Content Is Seasonal and/or Dated

One of the problems that most new Hubbers face is that they focus their energies on both ephemeral and deciduous content. Ephemeral content is content that is popular for a time but then dies out in traffic and affiliate earnings and stays dead in the long term. It often tells about news stories or current trends and it often contains dates.

Deciduous content (known as seasonal content) rarely includes dates, but its traffic reaches its peak during its specific season (Christmas Hubs are good examples). By focusing too much on either one or both, your HubPages score really suffers.

Fix It:

It's OK to write ephemeral and deciduous content, but ask yourself, "Will my content still be relevant even a decade from now?" That's when my philosophy comes in: like rosemary, make your content evergreen. I agree with the "experts" of article marketing and veteran Hubbers - this type of content earns more and generates traffic in the long run because it's always relevant over time.

If you are stuck on writing about political news stories or how to make Valentines Day chocolates, at least make a Hub about a topic that lasts forever, like weight loss and parenting.

You Post Too Much Pictures (or Too Much Videos)

I agree that pictures and/or photos add personality and definition to the Hub, but how would people know in depth about your content? Not even videos really help them how to land a job in the entertainment business, for instance. To me, HubPages is not a place to put a photo album or series of video reels - it's designed to inform its readers.

Fix It:
If there's any rule that dictates text to media, then it would say that more text is better. That all comes down to the "content is king" mentality because your voice is needed to inform and/or persuade the people. My suggestion is to provide at least 100-200 words per media item to serve your points.

Your Hubs Are Just Too Short

Many who are new to HubPages do this all too often - they cram their text into just one capsule and include a photo. With Hubs as short as this, readers often beg you to write more and expand on your content. From experience, I can tell you that multiple capsules of especially text can mean the difference between a low rating and a high one.

Fix It:

Think of a HubPages Hub as a typical essay: it includes the introduction, conclusion, and body. Write two separate paragraphs (two to five complete sentences on each are preferable) for the introduction and the conclusion.

Also, I recommend you to write at least two text capsules for the body of the Hub - preferably containing at least 100 words each. Make them at least relevant to the keywords listed in your content. The Ideal range for a quick Hub is 500-800 words,

You Don't Interact With Other Hubbers

HubPages is more than just a content-sharing site - it's a community of Hubbers like you and me. Article marketers and other experts in writing for profit online persuade us to comment on other articles or Hubs to increase traffic. If you don't actively participate in this community, how will they know you?

Fix It:
Don't be afraid to read others' Hubs and comment on them - make sure your responses are thoughtful and relevant to them. (I prefer to comment in at least one complete sentence.) Also, don't be afraid to use the answers section or participate in the forum, they can better understand where you're coming from and you can understand their points and interests as well.

Your Content Is In Poor English and/or Has Typos

One of the main reasons why many Hubbers come back and edit their hubs is because they might see a typo or grammatical error in their Hub somewhere. If you have a lot of them, chances are that you'll have a low-rated Hub, not to mention a low HubPages score.

Fix It:
The rules of writing are just as simple: review, revise, and rewrite. Before you even publish your Hub, look over the text to see if you have followed the rules of standard English, spelled proper and common words correctly, and used proper punctuation. Proofreading your Hubs can guarantee a higher HubPages Score.

The way that you write, build, and optimize your Hubs and how you interact with other Hubbers can determine how well you score in HubPages. Keep those tips, tricks, and rules in mind and your ratings will increase.

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Comments 35 comments

Joni Douglas profile image

Joni Douglas 6 years ago

Excellent advice.


talfonso profile image

talfonso 6 years ago from Tampa Bay, FL Author

Ah, thank you - I have seen enough low performing Hubs, but I'm just giving out help to those who are struggling with them.


Dobson profile image

Dobson 6 years ago from Virginia

This is a road map to success at keeping the hub score bouyant, if people would read and heed. Thanks for arranging this for others to benefit.


Sandyspider profile image

Sandyspider 6 years ago from Wisconsin, USA

Thanks for your advice. But I have noticed hubs that I have published one day at a high score and the very next day they have dropped by as much as ten points. I agree with everything you say, but I don't think it is the whole picture.


theherbivorehippi profile image

theherbivorehippi 6 years ago from Holly, MI

Great advice for people struggling. Most of my hubs do well but I do have some recipe hubs that jump all over the place. lol One week they have a great rating like everyone is cooking for something and the next week everyone is eating out for dinner. lol PS. Love the graph picture at the top! so cute!


daisyjae profile image

daisyjae 6 years ago from Canada

Good advice here, I will follow some of your tips.


talfonso profile image

talfonso 6 years ago from Tampa Bay, FL Author

Thank you for the kind comments - I too wish people who struggle with it follow my tips!


Pcunix profile image

Pcunix 6 years ago from SE MA

The ways of the Hubscore are inscrutable.

Yesterday, I added two hubs, answered several questions, and made several comments at other hubs and in the forums. That's a normal days activity. Generally speaking, my score increases from a day like that.

Overnight, the average score of all my hubs increased by one point and my HubKarma increased by 5. Good day, right?

But my Hubscore decreased by 2.

Why? Who knows? It's a minor fluctuation, it may make no sense that I can see, but something in the depths decided that is correct.

So - I just keep on trucking. I am what I am, I do what I do, and the score will be what it will be.


ambersagen profile image

ambersagen 6 years ago from Provo, Utah

Nice hub. I really don't know what I am doing yet so this was nice and informative.


Mr Wine profile image

Mr Wine 6 years ago from Great Wine Country

Being new to Hubpages and having such a low score, I think my problem is that my Hubs are too short. They are about 500 words, but my scores are extremely low.


wicklesscandles 6 years ago

Great advice, all very good points. As with most things, content is king.


Jeremey profile image

Jeremey 6 years ago from Arizona

Good tips and advice. Pleasant reminder even for some of the more experienced writers sometimes forget. Thanks, I'm sure I'll be back again sometime, and to your other helpful hubs as well.


Tammy L profile image

Tammy L 6 years ago from Jacksonville, Texas

Excellent advice for the brand new newbie, which I am one. I'm reading these tips from different established hubbers while I am waiting for one of my affiliates to approve my account.


leni sands profile image

leni sands 6 years ago from UK

Fabulous advice, well written and easy to follow. Your advice is clear and precise with solutions to each problem. I have voted this hub up!


cascoly profile image

cascoly 6 years ago from seattle

whether deciduous or ephemeral, there's lots to compost here!

thanks for the tips


talfonso profile image

talfonso 6 years ago from Tampa Bay, FL Author

Thanks for the humor, cascoly!


Michael Durden profile image

Michael Durden 6 years ago

Very good advice here. I just started with HubPages and am working on getting my scores and traffic up so this was of particular use. You sound like you really know what you're doing. Thanks.


renegadetory profile image

renegadetory 5 years ago from Ottawa, Ontario

Thanks for making it simple to understand, I now know how I can make my score higher!


So Here's My Idea profile image

So Here's My Idea 5 years ago from South Carolina

Good advice, that I am now following. Thanks


Jayheart profile image

Jayheart 5 years ago from Winnipeg, Canada

Thanks for the advice...I guess best solution is to keep content fresh.


Delaney Knows profile image

Delaney Knows 5 years ago from Midwest

This was helpful information. I am going to focus on putting more quality in my hubs and learning the keyword thing.


JaimeDawn76 profile image

JaimeDawn76 5 years ago from Oregon

Very Helpful Info, Good Job!


spotlight19 profile image

spotlight19 5 years ago from California

Thank-you for the useful and important advice Im new here but I have already written like four hubs and this will help me a lot to improve and grow in my articles.


shampa sadhya profile image

shampa sadhya 5 years ago from NEW DELHI, INDIA

Thanks for the information. I'm 2 hubs old and will definitely follow the infos suggested by you with a hope to improve in the future.


Annette R. Smith profile image

Annette R. Smith 5 years ago from Orlando, Florida

I enjoyed reading your hub and appreciate your insights and advice. I joined HubPages a few months ago, and I'm always learning something new and helpful.


JoanneDoubtfire profile image

JoanneDoubtfire 5 years ago from Manchester

Hmm, I guess the video and picture I included aren't really adding to the hub, I might remove them.


pacificnurse 5 years ago

Thank you for the info. I have a fairly low scores currently and I hope that if I implement some of your suggestions, I will be able to increase my scores a bit


alisha4u profile image

alisha4u 5 years ago from New Delhi, India

I really don't know about this.so this was nice and informative.thanx for sharing.


techsparta profile image

techsparta 5 years ago from Maryland

How long do you think is too long for a hub?


talfonso profile image

talfonso 5 years ago from Tampa Bay, FL Author

techsparta, I believe at least 2500 words is too wordy for a quality Hub. A few of my Hubs are a bit over 2000 words, but I kept them at a reasonable length to please readers' eyes. Good question, though.


punamdharkar profile image

punamdharkar 5 years ago from India

thank you. well explained.


Jewelz1313 profile image

Jewelz1313 4 years ago from Branson, Missouri

I have only been a hubber for 3 months now. I've just over that past two weeks have been able to focus on it. This being said, I am looking and searching for any and all valuable information. Thank you so much. Voted up!


writing4action profile image

writing4action 4 years ago

I just found out that having one image, one video and at least a link per text capsule boosts the rank.


CoachKnox profile image

CoachKnox 4 years ago from Right now, Louisville, KY

I have been either fortunate or lucky. I currently have one hub and it is doing great so far. I think that original and well thought out content is big. It seems that pictures and videos also boost your score.


thegnome profile image

thegnome 4 years ago from North Carolina

Why does it help to have multiple capsules? Is that really better than just having say 1000 words in one capsule? It wouldn't look that much different on the page.

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