After reading HP's excellent social media primers in the help section, I must admit that I feel a little intimidated. It's just not something that comes naturally to me (I've always been more reserved, or 'Salinger-esque' both personally and professionally). Still, I'd like to face this new challenge head-on (!!!), and wondered if any pro-hubbers in the social media department might have some good tips for a noob, that aren't already well documented elsewhere?
I am a newbie too.. when you find out more, please let me know...
Hi bizboon — Welcome to HP! Though I am certainly not an expert on this issue, I can at least point you towards some folks who know a lot more about social media than I do.
For starters, check out the Learning Center Guide here on HP, specifically with regard to building an online brand: http://hubpages.com/learningcenter/How- … line-Brand
Another excellent resource for social media and online community management is available on gigaverse.com, created by Simone Haruko Smith-Collins (formerly of HP) and Malcolm Collins:
http://gigaverse.com/lesson/an-overview … anagement/
Take a look at my articles pertaining to Social Media Marketing on my blog, News and Marketing Strategies, which may give you some ideas. It covers several Social Media Networks. You can take a look here:
http://news-and-marketing.blogspot.com/ … 0Marketing
If you write quality content with basic SEO in mind, you don't need to worry about marketing or backlinks.
I write on topics which don't have much competition in SERPs, throw a MFP (Made For Pinterest image) on them, then let them be.
The most important thing you have to remember about social media is that you have to be an active participant / regular user of the site before you start sharing your hubs with them. You don't want to be perceived as a spammer, so get a network going, or join an already started network and take the time to learn the ropes - find out what the other people do and how they go about it.
This means that you should be posting a lot more of other stuff and just a few links to your hubs.
As in all rules of marketing, got to find your 'market'. What are you selling? find the 'customer' who will want what you're selling populate your twitter and FB and join other sites where you'll find them and most of all, have fun while you're doing it
Plug one a day. I'm not even doing that. Slacker I am.
Coming late to this thread, but here's my two cents.
If you look at the Hubbers who get success from social networks, they are people like Agilitymach, who specialises in one subject.
If you have a specialist subject, you can create a Facebook page. People will Like your page because they're interested in the subject and want to learn more. However they'll get bored if all you do is share your Hubs - so you have to treat it like a blog, and keep it constantly updated with a variety of posts on the topic to keep them interested. If you work hard at it, you can grow your fan base and reach a steadily growing audience.
However if you don't have a specialist subject, all you can do is share your Hubs with friends and family on your own Facebook. You might also join groups where Hubbers collude to Like and Share each other's Hubs. But all that will achieve is to make your friends and family sick of all those Hub links - they may even hide or block the updates, which will have the opposite effect to what you want.
You could certainly try creating a fan page for yourself as a writer, but it's a chicken and egg situation - no one is going to be interested in it because you're an unknown.
Just to add that there are also opportunities to get traffic with Facebook if you follow topic related pages/groups. You can occasionally post a link to your own work if it's very relevant to the topic of discussion and get some traffic.
The other thing that some (very clever) people do is use facebook to get viral traffic to brand new trending topics, using the method above.
But you're right, for most writers the benefits of self promotion are very limited.
Better that the articles are written in a way that make other people want to share.
Regarding social media, there are few pointers.
Firstly, only promote hubs that are extremely exciting, that you would want to see on your own page yourself. This means they must be interesting or with good photos. Otherwise, forget it.
Secondly, if it is good enough, it will promote itself. Excellent photos do well on Pinterest, interesting hubs do well on Facebook. Throw out a few links, describing them with hook lines to get people interested. Post amazing photos. It will soon be shared.
Thirdly, ONLY DO THIS FOR GOOD HUBS. If the hub isn't worth it, don't use social media for the hub. You want people to think on social media that you have a habit of digging up the best stuff
PS - On Google+, promote with text, hashtags and photo and join a group that is relevant and post your stuff there. Best way to get it seen and get followers.
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