I need clarification on what "Bounce Rate %" means. Here's the definition from Google Analytics:
Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).
My question is what exactly does "interacting" include: Scrolling; clicking on ads, polls, and links; watching a video; clicking on a related article? I'm pretty sure it means more than just reading the article. My bounce rate is always high (88-90%) which I've heard is not good. But the average time on the page is always 4 to 5 minutes and my overall traffic is good.
So is it necessary to add more enticing bells and whistles to get the reader to "interact" more with the page or is the fact that they are reading the article good enough? In other words, is "Bounce Rate" a misleading metric? Thanks.
I too am interested in what others say about this.
For a blogger the bounce rate will always be on the higher side, since the visitor will come to your site reads the article and leaves. Try creating a goal like "stayed for more than 60 secs" ,obviously 60 secs are enough to read one blog. If the visitor reads your post it should be treated as the conversion right? Just try this and you will feel the bounce rate dropping.
I don't think you need clarification at all, you nailed it exactly.
You're average time can mean many things but mostly that your articles are long. The key is to try and get your blog readers to engage with you in comments. Ask questions, be provocative, call people out. That is how you gain a following and then drive people to your list by telling them how everything is explained in more detail in your giveaway ebook or pdf or other bribe.
Info about Bounce Rate is contradictory; some people seem to think it's important and others don't think it's particularly important. I've also heard that time on page is way more important; which is logical to me. Would love to hear people with their own blogs share with us whether they've noticed bounce rate having a particular effect.
I can say that my bounce rate here at HP tends to be high and many of my Hubs still get decent traffic. In fact, my own blogs do fairly well and have high bounce rates. One gets less traffic than the others, has more content and a lower bounce rate. Of course, all of this has more to do with SEO and keywords, I think. I will say that the site I have that has a lower bounce rate also has more time on page and richer content; but lower traffic.
Not sure what all that means, except that, for me, it's all still kind of up in the air.
While doing a google search yourself with a search phrase, you will get a list of links; you click one, see what is written there by a quick reading in bits here and bits there and see whether it is relevant for you. Many times it may not be so. It will be WYLFINWYG (What You Look For Is Not What You Get)! You quickly quit the page and click another link in the search. Probably, you may end up with a relevant info after 4 or 5 links. When you get one, you read it deeply by spending time there.
All the earlier ones, you only bounced.
So, in the same way, many people ending up in your article may not be getting the info what they originally wanted. Some may get and they may spend time to do a deeper reading. The bounce rate will be an average of all these I suppose.
by mel22 14 years ago
Have something to do with hitting the GO BACK button rather than clicking a link or ad in a HUB?
by tristam15 12 months ago
Hey fellow hubbers,I've been posting quite a few hubs recently and I've also been doing quite a lot of SEO for them however, there is some part of the puzzle that just isn't clicking for me. Most of the people that are coming to my hubs are bouncing, my bounce rate is 78%. Can you look at just 1...
by Susan Britton 10 years ago
I have a high bounce rate in the eighties and I have read it should be at 50 . Is this true? Can anyone share how they get their bounce rate to the fifties?
by Sophia Angelique 12 years ago
I don't understand something.If the average time people spend on an article is 4.5 minutes, how can the bounce rate be 90%? Doesn't 'bounce' mean that they just go on the site for a split second and then go off?
by Aya Katz 14 years ago
I was checking my Google Analytics information, and I noticed that hubs I haven't published yet have 0.00% bounce rate. What does that actually mean?
by YU_First 1 13 years ago
I have a bounce rate of 72.94% as per Google Analytics reports. What can I do to correct this?
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