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• Upcoming webinars from the AdSense team

  Following up on our recent webinar geared towards education sites, we're starting to roll out more webinars geared towards specific types of sites. Webinars are free web seminars where one of our AdSense team members will deliver a presentation on a certain topic, after which you can ask the specialists questions about AdSense on your site. Below, we've listed the other verticals we're going to discuss in upcoming weeks, so be sure to sign up! Why AdSense is right for Retail November 11th, 9am PST/5pm GMT Maximize your AdSense revenue on your Home and Garden site November 18th, 9.00am PST/5pm GMT Make the most of your forum with AdSense November 19th, 5pm GMT/9am PST Optimizing AdSense on your Business and Finance site November 25th, 9.00am PST You may also be interested in checking out the main webinar page in our Help Center for information on other products we'll be talking about such as AdSense for Search, Google Ad Manager, and Google Analytics. If you have any feedback for us on any of these webinars, or topics that you'd like to see covered in future webinars, please leave us a comment. Posted by Siobhan McCormack - AdSense Optimisation Team

• EFT available in Greece

  We're excited to announce that publishers based in Greece can now receive their AdSense payments via Electronic Funds Transfer (EFT). You'll need to ensure that you're opted into local currency reporting in order to sign up for this payment method. Selecting EFT as your payment method will allow you to receive your payments more quickly. Rather than waiting for checks to arrive in the mail and clear in your bank account, your earnings will be deposited directly into your bank account. We're fans of EFT, and so our teammates Vijay and Elizabeth have created a video about it. Have a peek: Finally, if you're located in a country where EFT isn't yet available, rest assured we're working hard to offer additional payment options. Stay tuned to Inside AdSense, where we'll be sure to announce any new payment methods. Posted by Jagoda Sobolewska - AdSense Payments Team

• A new AdSense interface: now in beta

  Today, at the Content Revenue Strategies conference in New York City, we announced that a small group of publishers will begin testing a new AdSense interface in limited beta.  Inspired by the feedback we've heard directly from you, the new interface includes features designed around your top three requests:   Provide insights to help you make more informed decisions about your sites. The new AdSense interface includes more detailed performance reports and enables you to view daily stats in graphical formats. It also will provide you with additional metrics such as the amount you've earned from various ad, targeting and bid types. Here's a glimpse at what the new reports currently look like in our beta:  Offer you more control over the ads that appear on your sites. We're also continuing to make improvements to the Ad Review Center. Upcoming enhancements will give you more options to manage the ads that appear on your site, as well as a cleaner interface that makes it easier to find and review them within the Ad Review Center. Help you manage your account more efficiently. We've streamlined the AdSense interface to simplify common tasks, such as making a change to several ad units simultaneously. Additionally, to help you get the most out of AdSense, we've added more relevant help on every page, a message inbox for tips from our team, and alerts with important account related notices.  In order to collect feedback on these enhancements from publishers in multiple countries, we're rolling out the beta test of the new interface today in English, Spanish, French, German, Italian, and Japanese.  Although we aren't able to extend invitations to additional publishers yet, we're planning to roll this test out to thousands of publishers over the coming weeks. We'll be sending email notifications to the beta test participants to let them know. Thanks again for all of your feedback so far, and we'll be sure to let you know when we're able to offer the new interface more widely.  Posted by Jonathan Bellack, Group Product Manager, and Tim Evans, Product Manager

• Show enhanced ads with Google Friend Connect

  Today, we're excited to announce a set of new features in Google Friend Connect that let website owners get to know their users, encourage users to get to know each other and personalize their site content, including Google ads. We've just integrated AdSense with Google Friend Connect, giving publishers the option to show ads that match visitors' interests. When you log in to your Google Friend Connect account, you'll notice a new "Interests" section where you can create a list of questions for users to answer, either as part of your website's registration process or via a poll gadget on the site itself. For instance, if you have a website for guitar enthusiasts, you might ask users to share their preferred brand of guitar, the last concert they attended, their favorite guitar artist, and so on. The details users share are added to their Friend Connect profiles and made publicly available, enabling users to learn more about each other. These details also allow you to display more relevant ads that match the interests users share. From the "AdSense" section of your Friend Connect account, you can either create new ad units that take users' interests into account or choose to enhance existing ad units on your website. Please keep in mind that this new integration of AdSense and Friend Connect is separate from interest-based advertising -- the ads in Friend Connect will be matched to your content and the information users have chosen to share publicly with each other. You can learn more about all the new features on our announcement on the Google Social Web Blog. Posted by Mussie Shore - Product Manager, Google Friend Connect

• Ghoulish greetings

  Happy Halloween from the AdSense, DoubleClick, and Ad Manager teams! Posted by Arlene Lee - Inside AdSense Team

• A more customized search experience for your website

  We've posted a couple times about how the Custom Search Element can help provide a more customized search experience for your users while enabling you to earn money. Today we're excited to announce two new features for the Custom Search Element that will enable you to further customize your website search to the look and feel of your site: themes and rich snippets. Themes You can now customize the layout and styles of your Custom Search Element. To select a theme for your Custom Search Element, just go to your Custom Search Engine account at http://www.google.com/cse/manage/all and click Control panel. On the Control panel page, in the left-hand menu, click Look and feel. You can now choose from a number of layouts and color styles for your Custom Search Element. You can also preview your selected theme. Here's an example of the 'Shiny' theme: If you'd like to tinker further with the look and feel of your Custom Search Element and you're familiar with CSS and JavaScript, take a look at this Custom Search Control documentation. Rich snippets Rich snippets are another new feature that allow you to customize the actual Custom Search Element search results with additional relevant content, like thumbnail images and actions. We like to think of rich snippets as a way to add more flair to your Custom Search Element search results. Here's an example of search results from a Custom Search Element which uses both themes and rich snippets. The thumbnail image next to each search result shows rich snippets in action. Rich snippets require you to mark up the page with metadata. For more information, check out the Custom Search Developer's Guide. If you have any feedback for us on either of these new features or on the Custom Search Element itself, please leave a comment. We love hearing what publishers have to say about Custom Search! Posted by Christine Tsai, Google Web Elements team

• Coming soon: Filter more categories

  A few months ago, we launched category filtering in a number of English-speaking countries to help you control the ads that appear on your pages. To provide you with more ad filtering options, you'll soon be able to filter 3 more categories from your pages, for a total of up to 8 categories. You should notice this change within the next few weeks. To get started with category filtering, sign in to AdSense and visit the Ad Review Center, located under the AdSense Setup tab. You can choose from the listed categories, which include religion, politics, and dating, and your selections will be applied to ads in English no matter how they're targeted. Please keep in mind that filtering ad categories may affect your AdSense revenue -- we recommend first reviewing the percentages displayed in your account to understand the amount of revenue you may be blocking. We're continuing to work on additional filtering capabilities, and we appreciate all the feedback you've provided so far. Feel free to leave us a comment, and visit our Help Center to learn more about category filtering.  Posted by Arlene Lee - Inside AdSense Team

• A learning opportunity for education sites

  This Thursday, October 22nd, our Dublin-based AdSense team will host a webinar geared towards publishers with sites related to education. We welcome you to join us for an hour, starting at 9am PST/5pm GMT, and learn how you can improve your ad performance. We'll talk you through our top tips and show you sample implementations, and you'll be able to put your questions live to an AdSense specialist. Please be sure to sign up via our Help Center if you're planning to attend. Posted by Siobhan McCormack - AdSense Optimisation Team