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Does Hubpages Take a Percentage of My Other Webpages in Google Adsense, or Just the Hubpages Ones?

Updated on March 20, 2019
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These pictures have nothing to do with the article but I thought I would try out the slide show feature.
These pictures have nothing to do with the article but I thought I would try out the slide show feature.
These pictures have nothing to do with the article but I thought I would try out the slide show feature.

Revenue Sharing

Some hubbers have asked: does hubpages take a percentage of my adsense earnings from all my sites, or just the articles I publish on

Hubpages does not actually take a percentage of your Google Adsense earnings at all. Your earnings are always all yours and Hubpages's earnings are always their own.

Hubpages uses a revenue sharing model. This means that every time someone views an article your publish on hubpages, the page will either load your adsense code or hubpages adsense code. If someone clicks on an adsense link while your code is displayed, you will earn money from adsense; Hubpages will earn nothing.

On the other hand, if someone clicks on an adsense ad, while hubpages' adsense code is being displayed, the money is earned by hubpages alone and you get zero.

On average your own ad is displayed 60% of the time and hubpages gets the other 40%.

Whether someone clicks on your ad or hubpages' ads is completely random.

This revenue sharing model only applies to hubs published here on It has nothing to do with what you earn by installing the adsense code on your own blog or website somewhere else.

40 Percent isn't 40 Percent, Necessarily

Currently, Hubpages takes 40% of your adsense impressions. What this means is that for every 100 times that your page is viewed, 40 of those page views will display Hubpages Adsense code while the remaining 60% will display your adsense account.

If each visitor were to click on the adsense ads every time they load your hub, this would mean that you would get 60 percent of the adsense revenue while Hubpages would get the rest. But in real life, it doesn't work that way.

The 60/40 split of Adsense ad displays just means that, all things being equal, there is a 60 percent chance that someone will clcik on your ad as opposed to an ad belonging to Hubpages. But all things are not equal: people do not click on ads in a predictable and even manner; they are influenced by a number of other factors including the text of the adsense ad that happens to be displayed. Sometimes they do not click at all.

Therefore, if you get 100 visitors and only 5 click on an ad, there is no way of predicting whether the ad revenue will be split 60/40. What can happen is that all 5 of these clicks may go to you or to hubpages, depending on which adsense account is being displayed. As a result, you can get a lot of revenue from a few clicks, or you may get no clicks at all, if they all go Hubpages.

Does this mean that you shouldn't publish articles on websites that use a revenue sharing model? That depends. If you can build your own website and attract visitors to it, you may be better off keeping alld of the ad revenues for yourself. But the advantage of revenue sharing sites such as Hubpages is that they have high traffic and therefore there is a better chance that your article will be read and will generate ad revenue for you.

So the percentage of the adsense profits that you give up on an adsense revenue sharing site can be viewed as the price of doing business. You should ask yourself - will the site I publish on generate enough traffic and revenue for me so that I am better off here than on my own site?

These articles may help you to better understand how hubpages and revenue sharing works.


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    • Nomascus concolor profile image

      Nomascus concolor 

      8 years ago from A Country called Earth

      Very clear answer, just what I needed! Thanks quotations

    • quotations profile imageAUTHOR

      Robert P 

      8 years ago from Canada

      @johnnymnemonic - thanks for the feedback. I am glad to help!

    • profile image


      8 years ago

      A very clear and concise explanation. Voted up and shared!

    • chefryuchan profile image


      8 years ago from Seattle for now.

      Nice! thanks for the info.. very informative

    • romper20 profile image


      8 years ago from California

      Great hub

    • blessingsforlife profile image


      9 years ago

      Thanks for this...this cleared my mind about the 60/40 sharing. Vote up too!

    • froch profile image


      9 years ago from Tychy

      Very good article! Vote up!

    • ibnujusup profile image


      9 years ago from Kuala Lumpur


      i finally understand it..

      awesome hub

    • profile image


      9 years ago

      thx a lot. just what i was searching for :)

    • kevinwang128 profile image


      10 years ago

      very well explained!

      btw if any one want to display your own adsense, first get google to approve you!

    • profile image


      10 years ago

      hubpages is best for a startup.. Also every point is clearly mentioned for user satisfaction

    • profile image

      muhammad latif 

      10 years ago

      Even better, if you have a section on your site about certain kinds of recipes (for example vegetarian dishes) you should link to that section from a hub describing a vegetarian recipe. But don't have more than three links from your hub to the same site; only one is best. Otherwise hubpages and google penalize your rankings.

    • profile image

      gulam yaseem 0l 

      10 years ago

      How Google AdSense Works

      Google AdSense is an ad serving program run by Google which offers a PPC (Pay Per Click) revenue model, meaning that every time an ad gets clicked, you (and Google) make money.

      Where does the money from from?

      There is a yang to this yin. The money comes from Advertisers. Advertisers use Google’s AdWords program to set up ad campaigns in the hope that people will click through.

    • Saif Ahmed Khatri profile image

      Saif Ahmed Khatri 

      10 years ago

      Thank you so much. Hubpages team must include these information in their FAQs. Every thing is clear now.

    • profile image

      adsense cpc 

      10 years ago

      Great hub can get more out of adsense if one can follow this method day in and day out

    • profile image


      10 years ago

      Thanks for the article, this has answered all my questions

    • Yuan Tian profile image

      Yuan Tian 

      11 years ago from Australia

      Very useful, thank you for the info. Otherwise, I was going to remain very very confused.

    • quotations profile imageAUTHOR

      Robert P 

      11 years ago from Canada

      Taylor, I have found that hubpages articles do not generate a lot of revenue even when they have good traffic. I think that has a lot to do with the way the hubs are laid out. But they are useful because articles on hubpages get indexed by Google right away and you can create nice links from your hub to a site you own. This is useful in two ways: the links from hubpages increase the page rank of the site you are linking to (it is best to link to an internal page rather than the main index) and also you can get a lot of traffic coming over from your hub. You can place a link in the comments. It is also best if your hub is for a topic related to your site. For example, if you have a recipe site you should link to it from an article about recipes.

      Even better, if you have a section on your site about certain kinds of recipes (for example vegetarian dishes) you should link to that section from a hub describing a vegetarian recipe. But don't have more than three links from your hub to the same site; only one is best. Otherwise hubpages and google penalize your rankings.

    • profile image


      11 years ago

      I am asking myself the same question.

      I think with small little articles, it's a good idea to publish on hubpages. You're ranked faster + it takes less backlinks to rank higher on Google on Hubpages opposed to a new site.

      Then again, you earn 100% of your earnings if you simply create your own site. Plus, you get the chance to place your ads in a better location than hubpages...

      HMM What to do?

    • 2uesday profile image


      11 years ago

      Thank you for this hub, sometimes it is good to read something explained in a way that is easy to understand and you did a good job of that in this hubpage.

    • Information Ninja profile image

      Information Ninja 

      11 years ago from Canada

      Thanks, that is exactly the information i was looking for. So it is probably very possible to make money off of adsense using hubpages. I would imagine you might need alot of hubs, but the pay off would be passive income, and that is something I could use as a student.

    • profile image


      11 years ago

      nicely written...thanks for the info

    • Meyyappan Muthura profile image

      Meyyappan Muthura 

      11 years ago from Coimbatore

      Great article, hats off to you

    • courtneytuttle profile image


      11 years ago

      Very good and useful Hub, I've been wondering what the percentages are.

    • profile image


      11 years ago

      Hubpages is better than squidoo because squidoo only pay the 50% percent of your adsense earnings.

    • profile image


      12 years ago

      It is totally worth, make an Adsense cotact for more money.

    • Faraz Ahmed profile image

      Faraz Ahmed 

      12 years ago from Pakistan

      thx a lot. just what i was searching for :)

    • Learn And Know profile image

      Learn And Know 

      12 years ago

      If you look at the source page of Hubpages you can see the code that Hubpages use yieldbuild in order to add AdSense to the pages.

      You can found more about yieldbuild in their home website at

      Yeildbuild is build to maximize income from you ads.

      That the reason hubpage don't let insert you own channel and don't let change the adsense code )because it's not pure adsense code)

    • quotations profile imageAUTHOR

      Robert P 

      12 years ago from Canada

      Thanks for your question MarloByDesign. Hubpages does not let you insert your own tracking code in the google ad. When you ad is displayed, it is the generic default ad, with you ID, but without any tracking number to identify which page it is appearing on.

      In order for you to track how many impressions and clicks on your adsense ads appearing on Hubpages, you need to create an url tracking channel in your adsense account. This is how you do it:

      1. sign in to your google adsense account

      2. click on adsense set up

      3. click on "url channels" (the link is about a quarter of the page from the top)

      4. click on "add new channels"

      5. input the address of your hubpage article. So for example, if you have an article at this address: you would copy and paste the address from the address bar in your browser into the appropriate box in your adsense account

      6. click "add new channel"

      7. your new channel will appear below. Click the box to the left of the channel

      8. from the scroll down menu choose "activate" to make sure that this channel tracks the visitors properly

      I hope this helps.

    • MarloByDesign profile image


      12 years ago from United States

      How do I create a "Channel" in Google to track Hubpages versus my own AdSense for Content (which I already have a Channel set-up for)?

    • C-Lee profile image


      12 years ago

      Crystal clear! Thank you Quotations!


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