Marketing Internet Articles as Products: A Beginner Guide

The Article is a Product and Sold in a Marketplaces with Strategy for Marketing

An article is a product primarily the content with its context - images, videos, and tables / graphs for two marketplaces within the market. That is offered with marketing types with structures as platforms launching the product into the marketplaces - writing sites, blogs or websites. A payment is with a view – the sale, and bonuses. That is offered with monetization with affiliate partners.

The product is comprised with its substance, organization, and the grammar and mechanics - language usage. However, there is its packaging as a product. That is paramount to advertising. Both actual product and packaging should be considered for the process for their development and strategy. Those lead to the final outcome with achieved sales.

The market is the internet with subdivisions like .com, .org, and .net. Those are known as Top Level Domains. The main marketplaces for commercial enterprise is .com and the hosting search engines like Google, Bing, or Ask. Within is another – social marketing as medias.

A consideration is it falling into being article type with its focus. There are two types - Creative and Informational. That does affect success with strategy. Creative will have greater sales in most cases with social media. Informational seeks the greater marketplace the search engine. However, with informational social networks and its influences continue onward affecting achieving greater sales. A footnote is at some writing sites traffic or the sales also has an additional impact. For instance at Hubpages (HP) it affects the content writer and their Scores with a product’s lifespan.

Next, briefly will be explored the product, the individual two marketplaces, and seeking discoveries for a marketing strategy.

For Every Ventured Enterprise there is a Launch . . . a Beginning

Like the space shuttle launch toward a goal within space's environment, so too is a product. Both are designed, engineered, built, and seeks beyond the horizon - the greater marketplace.
Like the space shuttle launch toward a goal within space's environment, so too is a product. Both are designed, engineered, built, and seeks beyond the horizon - the greater marketplace. | Source

There is a Beginning with the product and Launch Pad

For the author / writer – expert, enthusiast and hobbyist, great adventures with market yields are offered for merchandising ventures. As a beginner writing sites offer gaining knowledge and experience leading toward blogs and websites. Most will offer a platform to build a product, launch it into the market, and offers metrics for measuring results. There are advantages at their FAQ, Learning Center, forums, and articles by participants for the learning process. Many blogs and websites (Free and Paid) have those too.

Other Writing Sites

  • Wizzley
  • Instructables

Blogs

  • Blogger
  • Word Press

Websites

  • Weebly
  • Web.com

It will be sparked by an idea inspired many times from passions, experience, and knowledge. Once a venue for writing has been chosen follows is understanding the market. The process of development begins with research. Next, an overall design approach is aimed at that choice(s). Then a project is built while change occurs refining to a specific through editing the rough prototype. Finally, it is ready for manufacturing with tooling. Some have an available dashboard with queued hints and style tips.

Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.

— Tom Peters

Quality Control

As with most manufacturing processes there is quality control. For building the merchandise there are guidelines. At writing sites usually discovered are a FAQ and/or a Learning Center. Experienced participants may provide information – essays, while on the web are blogs and websites focused on those. Blogger and website builders with content seek interactions and research. Next, the author determines their own with overall quality queues with goals, design, and a focus with Search Engine Optimization (SEO) pointed toward the largest marketplace.

Today emphasis is as a magazine style. Discovered at HP is a quote from the learning center; "A 'minimum of 1150' words of truly informative, well-written, useful content". That is the goal, although the creative and informational have their rating system for each there. Those offer great assistance for assessment seeking quality for any online writing project.

The merchandise is checked by bots for content, e.g. text, known as a crawl. It also checks the article's seeking design elements such as ‘Spammy Elements’. Some others are measuring specifics and their relationships; structure, word counts, images, and additional elements.

Those guides above offer clues to those bots used by writing sites and always with search engines. That information is used with a complex algorithm. At times it is combined with an outsourced human rating such as Amazon's MTurk adding value. Using Google as an example the algorithm is used for article ranking. That is the advertising display for the user for their keyed search in the browser.

At HP that process also determines the merchandise internal Score and receiving a Featured or Unfeatured status. Even though necessary for access to the main marketplace is being Featured, Unfeatured allows access to the social marketplace. However, with blogging and websites the online author writing and designing the merchandise has greater independence.

Two Marketplaces and Strategy

The designer sparked by an idea begins with creating the merchandise for sales. That occurs as success with a singular view. Introduced next is community media networks. Bonuses leading toward more views are comments and possibly shared by another. That has its own plan some say is limiting with traffic. Next, is the internet as a resource the experienced share is the greatest marketplace. There is discussion with experts in the field of SEO today how much the communities impact gains with an overall presence being imperative to furthering growth. Its marketing focus is with content and Search Engine Optimization (SEO).


Gaining perspective collectively with an invitation

Should one consider article type - Creative or Informational, for the target marketplace?

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A Helpful Marketplace Assessment from Personal Experience (Data: 03/28/11 → 10/07/12)

MarketPlace
Article Count
Quality (HP Score)
Total Sales
Reader Engagement / Comments
Internet
141
71
18,181
1,589
Creative Focus
52
70
6,176
620
Informational Focus
89
72
12,005
969
Note: Source author articles at HP
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Marketplace Sources (Ariticle Sessions seen at Google Analytics)
Sales
Percentages
 
 
Internet
11,009
100.0%
 
 
Search Engine
5,325
48.4%
 
 
Social Media
5,322
48.3%
 
 
Mail
362
3.3%
 
 
Note: Article Sessions via Google Analytics
 
 
 
 
Notation for Google Analytics a Session contrasts a Page View. Google states "A session is a group of interactions that take place on your (Article) website within a given time frame." There may be more than one page view while the article is read by

Briefly the Marketing Strategy for the Social Marketplace as a Beginning

With community media marketing it is limited to a feed time centric, one’s followers, and paced sharing while considering etiquette. After the product is produced it enters the market with a posting. It is now in the marketplace.

Next, in some cases an announcement with the daily newsletter via email within approximately 24 hours. That is limited to those who follow an author, a blog, a website, or at times with social networks. There is opportunity by posting at a given time, with increasing followers, and the bonus it is shared further.

Time to see a result is close to instantaneous and days following close by. Most usually for each post are provided links for sharing and opportunity for reader engagement. The most popular for promotional goals are:

  1. Facebook
  2. Twitter
  3. Google+
  4. Pinterest
  5. At HP their Feed (There is a caution not to use frequently)

Importance is the key elements as advertisement.

  • Image - Should be attractively designed, draws interest, if text used simple and effective. An image is most usual while a technique is a short and concise text onto the image itself sometimes the title. That has great influence at Pinterest.
  • Title - As short and concise as possible melding with the image drawing interest to read the snippet
  • Summary or Snippet - creates interest by how the article will answer the searched question of a user. Or, describe the creative article in a way to entice the reader to read.

Suggested is Time to Allow incubation, Step Back for the Big Picture View, then Look at the Progress, and Record it for later.

There is a learning process. Some is trial / error, becoming familiar with each network, and suggestions of the more experienced. Finally is using metrics to measure progress. That is discovered at sites, networks, and search engines with tools.

With Hubpages the following may be discovered

  • The ‘My Account Page’ showing overall views – The Big Picture, for each inventory item and the account
  • ‘Traffic Sources’ (Linked at above) showing views specific to the internet sources
  • Google Analytics (Linked at the Earnings Page at Reporting Settings)

At Wizzley

  • Uses Google Analytics

Available at the various networking sites each have different methods. Examples are:

  • Reviewing posts at the user account feed at Facebook seeing ‘Likes’, comments, and ‘Shares’
  • Reviewing Tweets at Twitter for retweets and shares
  • Reviewing the account at Pinterest where are additional Pins and Likes for posts

More Help at this Article


The Greater Marketplace Connected by all Internet Networks

"The Internet is a global network connecting millions of computers. More than 190 countries are linked into exchanges of data, news and opinions."
"The Internet is a global network connecting millions of computers. More than 190 countries are linked into exchanges of data, news and opinions." | Source

Briefly the Strategy for the Search Engine as a Beginning

The experienced share the search engine itself is the resource for the greatest traffic. However, that introduces a different strategy. Both strategies are valuable for views while this one begins with understanding the internet.

A view occurs from a search on the web by a user(s) and how they conduct that. Most usually they are seeking an answers or are researching. They queue something in the browser provided window. The displayed page shows the ranked results.

The final merchandise is indexed then ranked by various algorithms. How high that is determines the probability it is viewed while optimized with both principals and techniques. Importantly is taking aim with the article itself and the packaging.

The time for an item to see measurable results may be within days with experienced and popular authors. Also, the blog or website may receive quicker results as a niche authority. Six months to a year is not uncommon for those of less experience as a content writer marketing.

The Advertisement Seeks to Grab the Customer Interest

The advertisement has strategy of its own. Displayed in order is the Title → the URL → the Snippet. The focus is a title somewhat short (Recommended is 65 - 70 character count). Aim directing assisting with ranking are keywords. There are available online tools helping to create the title. That begins with doing a search at the browser using the keyword choices while observing.

  • What articles are displayed. Suggested is to review several pages for ranked articles observing the different approaches
  • Scroll to page bottom. Additional suggestions for keywords
  • A helpful tool for the created title is discovered here. It displays how the title will appear at the advertisement within the search engine. Easily will be seen what the searcher sees. It also will demonstrate the importance of title length.

Next, the URL is displayed. In some cases choosing the best topic for the URL is important.The structure of a topic site like HP is that topic is displayed in this format; 'Site name/topic/title'. For some websites there is a sub-domain strategy.

A sub-domain segments topic types for the internal structure of the site like an area for products vs. a blog. The URL format generally is 'Sub-domain.Site-name.Title'. At HP, Wizzley, and Instructibles the strategy is a topical. A strong consideration is to classify an article as closely as possible within a topic while some sites do not offer a choice.

Finally, writing the summary capitalizing on specific keywords attracting readers to actually view the article. A note caution is advised with keyword stuffing or their overuse. A bonus at times is the lead image may be displayed as part of the snippet.

Remember the image is a key. Even though usually not displayed at a search engine, it is in some cases.

More Help in this Guide

Reaching Outward for Advancing the Merchandise in the Marketplace

At first there will be impact with media communities. With developmental principals and techniques for a better ranking on the web offers greater sales. There will be a time more is desired fueling the necessity for additional knowledge seeking experience. Refreshing an article with new information or visual images does help with a product's timeline in the marketplace. New learned principals and techniques for optimization may be introduced while incorporating refining media strategy.

Topics to learn are:

  • How the Search Engine Works
  • How the searcher interacts
  • Reader engagement
  • Marketing with media
  • Marketing with SEO
  • Content for search engines
  • Keyword researching and tools
  • Understanding Links specific to inbound for article authority
  • Becoming familiar with metric tools such as Google Analytics
  • And, much more

Not knowing when the dawn will come

I open every door.

— Emily Dickinson, The Complete Poems

Article Summary

Key is each as an item is an experiment with marketing and its results. Carefully monitoring offers opportunity with the learning experience as its own Research & Development department. What works best will be collective shared knowledge and and the learning experience assisting with further merchandising. With purpose a new aim may be taken at both marketplaces while bettering the initial strategy. Consideration is type – Creative or Informational, and their marketplaces.

Next, follows the design, building a prototype, and then tailoring for the final merchandise with its attractive packaging. At task will be quality control with its many elements. Then releasing it to communities along side the greater marketplace – web.

Finally, is measuring results as metrics seeking the purpose of increasing sales. That will be with new application of experiences with marketing. Refining older articles, developing new projects, and applying new knowledge offers abundant opportunity seeking greater gains with:

  • Overall content & context of quality aimed at those marketplaces
  • Choosing an effective image while considering design
  • Creating an effective title utilizing its principals and techniques with a purpose
  • Considering the URL and its importance
  • The advertisement with a snippet
  • Optimization principals and techniques

Please Share with Us All Your Your Marketing Approach . . .

Did you discover success with steps along a path of exploration? Which one do you focus on today?

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An Open Invitation Adding your Experiences or Questions

All comments are welcome. Share your helpful experiences with us all. If questions possibly someone it may be seen and someone with experience may answer. Please, do not post links. Simply mention any recommended reading with where and a title. Links will be considered as a 'Spammy Elemen' and the comment will be deleted. Any constructive criticism, suggestions, or advice is welcome seeking being helpful for us all.

Thank You for Reading!!

© 2015 Tim Mitchell

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18 comments

billybuc profile image

billybuc 13 months ago from Olympia, WA

Excellent primer and guide for all writers. So many writers fail because they fail to understand the marketing aspect of writing. Nicely done, Tim.


MartieCoetser profile image

MartieCoetser 13 months ago from South Africa

Excellent article, thank you, Tim!


tsmog profile image

tsmog 13 months ago from Escondido, CA Author

Thank you Bill very much. From you I respectfully appreciate the nod of the head :-) Hopefully this article is a 'New' beginning of my new venture here at HP. Since HP is Now a Topic Structure I will be seeking both marketplaces with adventures both Creative and Informational. I will bear in mind their different marketing structures. Using your Profile as a model as a Creative writer & active member with Great Success I know I will discover mentoring


tsmog profile image

tsmog 13 months ago from Escondido, CA Author

Very Nice to see you Martie. Thank you so much for the visit and helpful comment! Seeing your recent venture with many articles as a 'niche topic' traveling where you are in South Africa I extend hearty 'Best Wishes'. I will be watching for new posts at Facebook and here at HP and available at your profile here at HP as a follower.


Ericdierker profile image

Ericdierker 13 months ago from Spring Valley, CA. U.S.A.

Bookmarked and saved. I will be back but I want to re-read and take notes. I don't market but would like to start. Thank you and see you later.


tsmog profile image

tsmog 13 months ago from Escondido, CA Author

Hello Eric! Thank you for your time reading and helpful comment. Marketing can be a lot of fun especially with the social marketplace. Relationships can be built in specific interests. For instance writer groups at Facebook, at forums on a topic on the net, and following blogs of interest. Strategy and etiquette are key.


Venkatachari M profile image

Venkatachari M 13 months ago from Hyderabad, India

Very much useful and informative article. I do some marketing, but not well versed in it. Should go through some of your links to know the details so as to understand something more.

Thanks for sharing this useful and well researched guidelines. Sharing it on G+.


tillsontitan profile image

tillsontitan 13 months ago from New York

Marketing is the most difficult aspect of promoting your writing...does that make sense since marketing is actually promoting your writing?

This is an excellent primer. I am almost finished with my novel and children's book and will need to do some serious marketing.

I'll be back to review this!


krbalram profile image

krbalram 12 months ago from Bangalore

this article is very helpful for beginners,learning experience.


tsmog profile image

tsmog 12 months ago from Escondido, CA Author

Thank you Venkatachari for the visit and reading. I hope it adds to your adventure with ventures with your Hubs :-)


tsmog profile image

tsmog 12 months ago from Escondido, CA Author

Hooray!!! A new adventure with writing achieved. Plus, as you shared a new marketing venture! I am sure your success here at HP will offer great value with that adventure! Sharing is with a friend who has written and illustrated several children books at Create Space it is centered a lot with SEO principals and practices for online marketing. Some friends you know probably at FB have book writing groups like Deborah Brooks Langford also a Hubber too that may be helpful. Best Wishes and positive energy sent your way :-)


tsmog profile image

tsmog 12 months ago from Escondido, CA Author

Thank you for stopping by. A hope is this article offers help with your journey along your pathway with internet writing and marketing those products. :-)


MsDora profile image

MsDora 12 months ago from The Caribbean

This is such a useful study. No matter what we state as our reason for writing, we all need an audience. You gave us some good help here. Thanks!


tsmog profile image

tsmog 12 months ago from Escondido, CA Author

Thank you MsDora. Nice to see you! You are welcome. I hope it helps with ideas . . .


teaches12345 profile image

teaches12345 11 months ago

This is a great article for writers on marketing. It is so necessary to use SM to promote any product. Thank you for the tips.


tsmog profile image

tsmog 11 months ago from Escondido, CA Author

Nice to see you again teaches12345! Thank you. I hope it helps others too get a start in this touch competitive market for writing. Or, of least point to what it is about regarding marketing articles with Social Media and as Search Result with Google's Search Engine or Bing and etc.


RandaHandler profile image

RandaHandler 10 months ago from USA

Thanks for all the good suggestions and tips. Blogging and posting articles relating to your niche is a very important marketing tool.


tsmog profile image

tsmog 10 months ago from Escondido, CA Author

You are welcome Randa. Thank you for visiting and reading. I hope it helps you with your new adventure here at HP that may lead to many more elsewhere too. Best wishes!!

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