The article discusses the Yin and Yang's marketing automation platforms, and the cultural differences that lead companies to choose their suitable partners to automate their business. It shows why some companies choose Yin and why others opt for Yang partners. Advanced business theory included.
When Larry Page invented the Page Rank, as simple as it is, its goal was to organize information on the internet based on perceived relevance by the audience. The most linked-to content was marked to be the most relevant one.