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Michael Kromwyk (charmike4)

Joined 6 years ago from Adelaide, South Australia

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My name is Michael Kromwyk and I am an experienced senior manager with a broad understanding of sales, distribution, strategy, product development and marketing who can think rationally and emotionally, and who can articulate the financial benefits of marketing activities.

· Dedicated & driven to improve and be successful

· Ability to think outside the box and take an organisational view, not a silo approach

· Approachable & prepared to listen to others working collaboratively

· Strategic thinker & ability to find new business opportunities

· Empathetic & discreet, also diplomatic & realistic

Currently the Senior Manager Retail Distribution at the Royal Automobile Association of SA (RAA) and has just completed a MBA at UniSA.

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  • Body Glove - A Budgeting Case Study
    0

    Body Glove - A Budgeting Case Study

    5 years ago

    During my MBA I had the opportunity to review a case study on the watersports brand Body Glove. Body Glove was founded by Bob and Bill Meistrell taught themselves to swim in rural USA before moving to Manhattan Beach...

  • What is Agility in Software Development?
    1

    What is Agility in Software Development?

    6 years ago

    Over the past couple of months I have been getting more involved in new software system projects that can help enable my organisation to have better information systems in order to meet customer needs and expectations....

  • Strategy Execution Process
    0

    Strategy Execution Process

    5 years ago

    Haka 'Strategy' Cook Islands 2009 Once an organisation has decided upon a strategic direction the next stage is how to you implement the strategy? This how-to-guide walks through the main considerations that help to...

  • ACER Competitive Strategy Review
    3

    ACER Competitive Strategy Review

    4 years ago

    In this hub Michael Kromwyk provides some insight into the ACER competitive strategy and how it is positioned against other brands in the PC and peripherals market. Included in the paper are some university level models...

  • Competitive Strategy – Why Diversify? PepsiCo Case Study
    0

    Competitive Strategy – Why Diversify? PepsiCo Case Study

    5 years ago

    Michael Kromwyk provides a review of the Pepsico business strategy and the opportunies for this brand to diversify. In this paper the value chain, strategic fit and the types of diversification are reviewed.

  • Sales Techniques That Really Work
    2

    Sales Techniques That Really Work

    6 years ago

    Harry J Friedman book, 'No thanks, I'm just looking' In my current position I manage 22 Retail Shops, an 80 seat Contact Centre, a direct B2C sales force and a web sales team. My teams sell insurance, security, travel,...

      working