AboutTeamNewsletterLearning CenterFAQ

2013-05-08

To be successful as an online content creator, you have to know how to beat the competition

A Simple Competitive Analysis Process

Following these five steps can help you create Hubs that have greater odds of success

Every piece of online content, be it poetry or a guide to setting up a bungee jumping rig, has to compete with other pieces of content. If you do not make an effort to give your work a competitive advantage, it is not likely to see much success.

Worry not; competitive analysis need not be difficult. Here are five simple steps that can put your Hubs in good stead:

  1. Run a Google search of any keyword(s) used in your title, as well as the entire title (e.g. "Dumpster Diving" as well as "How to Go Dumpster Diving")
  2. Review the top results' titles to see how many are exact matches (if many are, consider targeting different variations of the keyword)
  3. Click through and review each top result, making note of strengths (good media use, trustworthy site, extensive information, unique expertise) and weaknesses (missing media or information, shallow article, conventional wisdom, forum or answer thread, off topic)
  4. Make sure that the Hub you create goes above and beyond the other results' strengths (if possible) and exploits their weaknesses
  5. Have the wisdom and fortitude to know when you have been bested and should return to the drawing board (more on that in the Pro Tips below)

Happy Hubbing,

Simone Haruko Smith
Director of Marketing

Recommended Hubs
Drawing: Freehand Doodling is fun

Drawing: Freehand Doodling is fun

by BlossomSB published 2 days ago

Almost everyone enjoys doodling sometimes, but doodles can become an interesting art form as well.

Vinyl Wrap for Cars

Vinyl Wrap for Cars

by jaydawg808 published 4 days ago

All about why you should consider vinyl wrap for your car

Agnes Grey Book Review

Agnes Grey Book Review

by Paul Kuehn published 5 days ago

Agnes Grey is a novel which everyone will enjoy reading. After finishing this classic, you will empathize with the maltreatment of governesses and of women during the period of Victorian England.

Becoming an Escrow Assistant: Job Description and Duties

Becoming an Escrow Assistant: Job Description and Duties

by LisaKoski published 98 minutes ago

Before becoming an escrow assistant, it is important to understand the job description and duties that come with this position. What is escrow? What is an escrow assistant? Find all that out here.

Using Reality Therapy to Promote  Teen School Engagement

Using Reality Therapy to Promote Teen School Engagement

by Purpose Embraced published 6 days ago

Many teens are not sufficiently engaged in learning activities, or the wider school environment. Reality Therapy can encourage behaviors that can improve teens' effort and motivation in school.

What is 80s Hair Metal?

What is 80s Hair Metal?

by Georgie Lowery published 6 days ago

Sometimes referred to as "Aqua Netal," hair metal was an eclectic mix of style and sound and occasionally brilliance. Plus a lot of eyeliner and spandex. The 80's were AWESOME!

Top 5 Things Camp Counselors Will Never Tell You About Summer Camp

Top 5 Things Camp Counselors Will Never Tell You About Summer Camp

by MKayo published 5 days ago

There's a reason most summer camp counselors will never reveal these 5 potential problems that are common among a large number of camps across the country. Read more...

How to get rid of blackheads - 6 homemade recipes to get rid of blackheads

How to get rid of blackheads - 6 homemade recipes to get rid of blackheads

by Silver Q published 6 days ago

Blackheads can be hard to eliminate. Follow these easy homemade recipes to help you win the battle.

Gluten Free Sweet Potato Turkey Sliders

Gluten Free Sweet Potato Turkey Sliders

by JamiJay published 5 days ago

A gluten free recipe for burger lovers. Just because you can't eat wheat doesn't mean you don't deserve a treat!

How to Choose Which Pokemon Game to Play

How to Choose Which Pokemon Game to Play

by Dreamhowl published 99 minutes ago

Do you want to play Pokemon but don't know where to start? Learn which Pokemon game to choose based on your handheld video game system, preferred Pokemon and other game features!

PROPER WEDDING ETIQUETTE

PROPER WEDDING ETIQUETTE

by rose-the planner published 6 days ago

Proper etiquette is an essential part of any wedding. Discover how to ensure your special day goes off without a hitch and leaves everyone involved happy.

Blocked Tear Duct Treatment

Blocked Tear Duct Treatment

by Alison Graham published 6 days ago

An infant with sticky eyes or an adult with teary, watery eyes, may have a tear duct blockage. Learn about blocked tear duct home remedies and surgical treatment

10 Free Mother's Day Gifts (or Almost Free)

10 Free Mother's Day Gifts (or Almost Free)

by Victoria Lynn published 3 days ago

Want a special Mother's Day gift that is free or almost free? Here are ten ideas that include cards, flowers, photos, meals, and chores. Spend the day or do something in your mother's honor or memory.

A Mother’s Day Gift: Garden for Seniors

A Mother’s Day Gift: Garden for Seniors

by StoneCircle published 43 hours ago

A garden design made for the enjoyment of a senior gardener that was low maintenance and used an existing plot. By adding in annuals, perennials and some kitchen herbs, an old garden got a new life.

New To Blogging & Online Writing? Avoid These Newbie Mistakes!

New To Blogging & Online Writing? Avoid These Newbie Mistakes!

by WryLilt published 2 days ago

If you've just started writing online, you may be wondering where the traffic and money is. Chances are, you're making at least two of these common new online writer mistakes.

How to Start a $1000 Emergency Savings Fund

How to Start a $1000 Emergency Savings Fund

by slappywalker published 40 hours ago

Having a fully funded emergency fund can be the difference in financially sinking or swimming in a crisis. Use the following steps to set up a basic $1000 savings account before disaster strikes.

Endangered Birds: The Egyptian Vulture

Endangered Birds: The Egyptian Vulture

by jenb0128 published 3 days ago

The Egyptian vulture is an endangered bird species from Europe, Asia, and Africa. What is an Egyptian vulture, and why is this bird endangered?

What Should You Ask Yourself Before You Volunteer

What Should You Ask Yourself Before You Volunteer

by celeste inscribed published 3 days ago

Volunteering is a noble, worthwhile cause, as long as the help we are giving is the help that is required by the homeless shelter or school or village we are aiming our efforts at.

Is Hell A Real Place or Did King James Misinterpret?

Is Hell A Real Place or Did King James Misinterpret?

by Bill Sego published 43 hours ago

Is the version of Hell portrayed by some religious organizations accurate or did King James get it wrong? Where did the idea of an eternal hell-fire really originate?

Shimano PD-M540 SPD Pedals Review For Cyclocross / MTB

Shimano PD-M540 SPD Pedals Review For Cyclocross / MTB

by CyclingFitness published 6 days ago

A review of the Shimano PD-M540 SPD Pedals. Mountain bike pedals which have excellent capabilities for cyclocross racing

Is Facebook Over?  Why Facebook Is Not Popular Anymore

Is Facebook Over? Why Facebook Is Not Popular Anymore

by LCDWriter published 2 days ago

The social media platform swept the world. Connecting us in ways we never thought possible. But is its popularity waning? Will there be another, better way to communicate just around the corner?

Most Popular Beaches in France

Most Popular Beaches in France

by Sunday Best published 3 days ago

France has so much to offer: beautiful cities, historic monuments, idyllic countryside, fine wines and gourmet food. There are also lots of great beaches.

Pro Tips

Some fights just aren't worth having

You Know You Can't Beat the Competition When...

  • You intend to address a broad, extensively-covered subject (how to get rid of belly fat, how to save money, an apple pie recipe, etc.)
  • The top results associated with your title and its keyword(s) provide detailed, extensive, high quality advice on the search term in question
  • The top results are exact matches of the search term and provide decent explanations
  • The top results consist of major brands, governmental sites, and/or sites belonging to major educational institutions (.edu)
  • The top results are all product listings (e.g. Google Shopping results)
  • The top results have been dominated by Google location features (e.g. a big map) and local review pages
  • The information you intend to provide can already be found within one of the top results

For tips on writing a Hub that will blow the competition out of the water, visit our guide to creating a Stellar Hub
http://hubpages.com/learningcenter/Elements-of-a-Stellar-Hub

Rising Stars

This Week's Rising Stars

This week's Rising Star nominees were selected from Hubs within the Books, Literature, and Writing, Entertainment and Media, and Arts and Design Topics.

Now that the five day voting period has ended, you can view the winners below. Should you like to encourage some of the site's hottest new talent, stop by one of the winning Hubs and congratulate its author on being featured in the Newsletter and winning a Rising Star accolade!

If you missed this week's voting period, do not dispair; there's always the next round! This coming week's nominees will be made available at noon (PT) on Friday. Christy Kirwan will notify you of the Topic Pages on which the polls can be found in a sticky HubPages Forum discussion. We don't want you to miss out on a chance to support HubPages' most promising new community members!

Simone

      Books, Literature, and Writing
35% ProbablyMe

10 books to read before you die

Top 10 books of all time. Must read books, brilliant, funny, charming, emotional and though-provoking reads

31% NicheWebsite101

5 Tips to Help You Write Killer Content Now

Copy-writing for sites or articles is something every online entrepreneur must do, and do well. Here are five simple ways you can write viral content that users will love!

20% rebthomas

Odysseus, the Faithful Husband

The Odyssey is a classic novel that has it all; adventure, war , mythical monsters and adultery. Most people cringe when they are assigned it because it is difficult to read. It truly is worthwhile.

      Entertainment and Media
41% Ayu Bi

Coolest Means of Transportation in the Anime World

Given the chance, which transportation method would you want to try and experience from all the anime you've seen so far? You can only choose one. Is your choice among these?

36% Josh Wilmoth

Historical Inaccuracies in the Young Victoria

The Young Victoria, a 2008 film directed by Jean-Marc Valle and starring Emily Blunt, Rupert Friend, and Paul Bettany, tells the story of Victoria’s ascent to the throne. The movie gives a brief depiction of Victoria’s early life and her hatred of the Kensington system, a strict set of rules placed on her by her mother and her mother’s advisor, Sir John Conroy, but the movie primarily focuses on the events that take place between 1836 and 1840, chronicling Victoria’s rise to the throne, early re

8% Leah Gold

Top 10 Best Costume Drama Movies of All Time

These 10 costume dramas top the list of best period piece movies. Fans of literature, film, and history alike are often drawn to the costume drama genre. These superbly cast gems featuring incredible costumes and beautiful natural and historic...

      Arts and Design
69% entropyartist

The Art of Rebellion

Graffiti, Tag, Street Art: what exactly defines this form of public expression?

11% KuroiHadou

Photoshop Tutorial - High Quality Avatars

A quick and easy way to make high-quality avatars using non-destructive techniques.

9% Life of an Artist

Artists Who Vandalized Art to Create a New Work of Art

Can vandalism as artistic expression be accepted as a valid form of art?

   

 

Hubber to Hubber
tillsontitan

tillsontitan, From New York, 662 Fans, 300 Hubs, Joined 2 years ago

Midget38 Interviews tillsontitan

Insights from an intrinsically-motivated writer

Mary, could you share with us how you got started writing for HubPages?

Like so many others, I was surfing the Internet and came across this writing site. It looked legit and didn't cost anything so I thought "why not?"  I've always wanted to write and this looked like a good place to start. I was retired and figured I finally had the time to write and looking at how HubPages was set up, I thought I might learn something along the way, which I do every day from fellow Hubbers.

You are a prolific writer, exploring genres ranging from entertainment to health and poetry. What influences your writing style?

That's a tough question to answer. I never really thought about what influences me, something pops into my head and I think, "that's a good thing to write about."  Other topics come from life experiences. It's so easy to write about something you are very familiar with or something you really like. I love music and movies, so to me they're a no brainer. Sometimes I have to reel myself in because I get carried away and write too much. Other times I have what I think is a great idea until I start trying to write about it.

The poetry is more of a lark for me. I like to write humorous poetry more than things that are serious and I certainly don't consider myself a poet. I think my writing style is just me. I try to write the way I talk. I want people to feel like they're not just reading what I write but listening to me and getting to know me.

3. What motivates you to keep writing? Do you have any advice for writers struggling to overcome writer’s block, or those just starting in the profession?

I hate to sound like I'm repeating other writers, but the truth is, write! Write things down when you think of them; write out what you think you want to write about; just keep writing. Of course, the best thing to help you keep writing is to read. You'd be surprised by the places in which you find things to write about. It's pretty obvious when you're writing a book review, but other times it just hits you. I wrote a Hub about waiting in a doctor's office (pretty obvious), but I was bored sitting there and started thinking about what was going on around me, how others might feel, and voila, a Hub!

My first Hub was about my dog, that was the easiest subject I could think of at that time and it turns out it is one of my most popular Hubs. Next I wrote about my Celiac Disease and after that there was no stopping me.

What motivates you as a writer?

I know this is going to sound silly, but writing is what motivates me. I love to start and see what happens. Obviously there are times I sit there and get frustrated because what I thought I wanted to write about takes me nowhere, but other times I start with something simple and feel like I could write forever.

The other thing that motivates me is HubPages and its community. When I read the fabulous things other people have written I want to join in and decide it is time to write something good so I can hang out with them.

Who would you say influenced you most as a writer?

This is another tough one. I've been an avid reader all my life and have always been a sci-fi and fantasy fan, though I'll read anything put in front of me including the cereal box. I have favorite authors like Edgar Allen Poe, Anne McCaffrey, Cornelia Otis Skinner, Dorothy Parker, and so many wonderful, talented writers right here on HubPages. I've read stories on HubPages that would make marvelous books to rival any popular author. Hopefully, my reading will continue to influence my writing.

Thank you for this interview midget38. Now you've made me stop and think more about my writing and maybe it will help motivate me more!


  HubPages Fun Fact: For $300 USD a week, you could do a homestay in Varanasi, India, which includes language lessons, meals, and lodging! http://vinayaghimire.hubpages.com/hub/Travel-to-Varanasi-and-the-Ganges#
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)