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2013-07-31

An attractively-integrated, relevant product is much more effective!

Product Integration Tips

How to avoid making your products look spammy

Happy Wednesday, Hubbers! Product integration was the subject of a recent Blog post by our wonderful Educator, Robin. Since it's such an important subject for many Hubbers, I thought it could use a little more coverage here in the Newsletter. As many of you know, it is possible to integrate eBay and Amazon product capsules in your Hubs. Here are a few quick tips on doing so in a way that is attractive, appealing, and non-spammy:

  • Be sure that products you include are directly related to the content of your Hub. For example, readers who are viewing a Hub about cat illnesses are probably not interested in purchasing stuffed cats or coffee mugs with pictures of cats on them. However, they may be interested in purchasing products like cat medicine dispensers or books on cat illnesses. It's best to use products you directly reference in the text.
  • Don't include large blocks of products. Cramming tons of products into your Hubs can make your readers feel overwhelmed and make the Hubs look spammy. It's better to include only a few very relevant products, and to distribute them evenly throughout the text, rather than grouping them all together.
  • Include a custom description for each product. When you add products to your Hubs, be sure to write a description that explains the product's usefulness to your readers. If possible, include products you own or use yourself. Your personal experience can add value to that product and credibility to your Hub.

Christy Kirwan
Editor & Web Content Manager

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Pro Tips

Referencing products you actually use is a great idea.

How to Write a Winning Product Description

As I mentioned in the section above, a custom product description is a great opportunity to pitch products to your readers. Here are a few useful, non-spammy ways to write a catchy custom description that adds value:

  • Refer to your own experience in your product description. The custom description is a great place to tell readers why you like that particular product and how you use it in relation to your Hub's content. For example, if you've written a great recipe Hub that calls for beaten eggs, including a product capsule for your favorite brand of egg beater (with a short explanation telling why) can be helpful and informative.
  • Explain why your reader will need the product. Use the description to explain which part of the Hub, specifically, he/she will need the product for and why. Example: "This fabric marker is great for marking your measurements before cutting the fabric in step 4 of this sewing pattern." Bonus points for placing the product capsule next to the step it is actually used for. ;)
  • Highlight a particular feature of the product. Use the custom description as an opportunity to showcase the uniqueness of your product. Example: "Did you know that this brand of oven mitts is the only one that uses sustainable, environmentally-friendly bamboo fibers?" Using information that is not easily found elsewhere is particularly helpful to readers.

Check out the Blog Post for more Amazon and eBay Capsule tips:
http://blog.hubpages.com/2013/07/hubpages-best-practices-integrating-products-in-your-hubs/

Rising Stars

This Week's Rising Stars

Check out the latest  Rising Star winners below! This week's contestants competed in the  Personal Finance,   Home, and  Games, Toys, and Hobbies Topics. Hubbers only qualify for the Rising Star competition during their first 60 days at HubPages, so the winners hail from our most talented new users. Why not read their Hubs?

Don't forget to visit the Forum every Friday and read the Rising Star Nominees and Promising Topics thread to vote for your favorite Rising Star Hubs each week.

Christy Kirwan

      Personal Finance
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Weird Ways to Save Money

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21% RMCreech

Confessions of a Sales Associate: Store Credit Cards

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Polluted Homes

Many pollutants in our homes need to be neutralised. These include cigarette smoke, volatile organic compounds, chemical products, housedust, positive ions, and electromagnetism.

20% awakeinthisworld

Detoxing Your Home is a Breeze

New research links many common household products to cancer and other health issues. Removing toxins out of your house can be easy and will improve indoor air quality to keep your family safe.

16% Nimesh De Silva

How To Get Rid of Mosquitoes (Mosquito Control & Mosquito Traps)

For some people mosquitoes are a real pain in the head. They disturb our goodnight sleep after a tough day of work. This is an article on how to get rid of them once and for all...

      Games, Toys, and Hobbies
78% malti001

10 Banned Games

Although there have been games which have been highly praised for their storytelling, graphics and gameplay, there are others which have been banned in different places around the world. So without further ado, here are 10 banned games, some for being downright inhuman and gory, while others for somewhat silly political reasons.

11% Baimezan

4 Games I'm Looking Forward To Getting Greenlit and Released on Steam

I talk about Steam Greenlight, and 4 games I want to see on Steam!

6% Cthomas92

Team Fortress 2: Playing An Effective Soldier

A guide to improve your Soldier gameplay.

   

 

Hubber to Hubber
Amanda Severn

Amanda Severn, From UK, 765 Fans, 56 Hubs, Joined 5 years ago

SaffodilSky Interviews Amanda Severn

An art-lover discusses her interests and writing motivations

Thank you, Amanda for agreeing to be interviewed for HubPages. Could you tell us a little bit about yourself?

I'm a working mother of two living in the South-East of England. I paint and write in my spare time and exhibit my art at local exhibitions. I'm from a large, close-knit family and consider myself very lucky to have so many relatives who also happen to be friends!

When did you start writing and what inspired you to do so?

I started writing at a very early age. I remember my Mum sending some of my poems off to a publisher when I was 7 or 8. They didn't get published, but I obviously had the writing bug even then. As an adult, I've written magazine articles, short stories, and more poetry. I even had a spell as a copy-editor for an aviation shopping catalogue. I love words almost as much as I love art, and I tend to write best in response to subjects I care about.

The topics that you cover in your Hubs are quite varied. They include art, poetry, politics, travel and alternative energy. What would you say was your favorite topic, and can you tell us why?

My favorite topic is art. I love seeing beautiful paintings and sculptures, and I can look at art for hours without getting bored. I'm from a long line of artists, and I guess this love of art could even be some kind of genetic programming. Perhaps one day they'll identify an artist's gene, and if they do I'm sure I'll have it!

How did you find out about HubPages and what do you find most rewarding about writing Hubs?

I first came across HubPages while reading one of Bard of Ely's Hubs on plants. I joined the same day, and quickly got hooked. Before writing on HubPages I had often sent off articles and stories to magazines, with varying success, but the great thing about HubPages is that you can get your work published almost instantly, and people can be reading your words very quickly indeed. I supposed it's a bit self-congratulatory, but I like the idea that somewhere out in cyber space, I have an audience I can share my thoughts with. I also like to be able to help people, and I think one or two of my Hubs are genuinely useful.

You have written a fascinating article about Original Thought - inspiration and influence.  Who do you regard as your favorite original thinkers?

I guess the obvious answer is Leonardo da Vinci, as he was certainly a man ahead of his time, but from an artistic point of view, I just love the work of Marcus Cornelius Escher, and also the witty inventiveness of Heath Robinson!

The Pre Raphaelites are greatly featured in your writing - what draws you to this particular art movement?

My first brush with the Pre-Raphaelites was at the age of 12 when my school arranged a trip to the London art galleries. I remember wandering around with the rest of my class, chattering away, and probably not taking too much in, when suddenly I turned a corner, and came face to face with John Waterhouse's 'Lady of Shallot'. It was love at first sight. I was rooted to the spot, and couldn't move until the teacher sent someone back to find me. The rest of the class were in the next room, and I hadn't even noticed. Since then , I have seen many pre-Raphaelite paintings, but that picture is still my all time favorite. I'm totally in awe of the skill and dedication of the Pre-Raphaelite artists. You just can't produce work of that quality without giving 100% to your art, and I don't think many artists working today have that kind of ethos.

You have written a number of  travel Hubs. Are there any places that you have yet to visit that are on your list? What is it about traveling that you enjoy the most?

I love to travel, especially to places with good art galleries! There is something very special about setting out on a journey to somewhere new. I still get a buzz when we set off on a jaunt, even if it's only just for the day. Recently I visited Venice for a week with my husband and children, and we had so much fun zipping around Venice lagoon on the waterbuses, checking out all the tiny, far-flung islands. It's good to experience different sights and sounds. It helps keep your mind active, and gives you fresh ideas and inspiration

You write with passion about alternative energy and Transition Towns. Do you feel that governments have now taken on board the problems of Climate Change? Are you optimistic about the future of the planet?

Strangely enough, I'm very optimistic about the planet's future. I think we have a tricky few years ahead where there will be a great deal of unrest world-wide, but ultimately, I think humanity will turn a corner and learn to live in peace and harmony. At the moment we are the consummate consumers munching our way through the Earth's resources, but Mother Nature has a few tricks up her sleeve, and an up-tick in planetary instability and extreme weather patterns will soon serve to remind us all who's really boss! There's an awful lot of good stuff going on in the world, but good news isn't always what the press wants to publish. The internet is great for getting the message out there, however, and sooner or later people will wake up and start to treasure and conserve our world rather than continuing to plunder it.

Writing demands a great deal of self discipline. How do you organize your time?

I get so little time to write these days that when I have a spare hour or two, I need to get very focused. I always prepare my art Hubs by researching the picture first, then adding the text. I tend to write in a stream of consciousness way. Nothing is planned. I just get everything out of my head and onto paper, then edit and re-edit until I'm completely happy.

Is there anything you would like to add?

I'd like to thank HubPages for the great opportunity it gives to writers like me. HubPages is a great platform to cut your writer's teeth on.

I'd also like to thank you, DaffodilSky for choosing me for this interview. I'm very honored!


  HubPages Fun Fact: Most lawyers never actually spend much time in a court room! http://saffronblossom.hubpages.com/hub/What-A-Lawyer-Really-Does
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