It’s Time to E-A-T!
As you might have noticed, there was an algorithm update on 9/20 that caused traffic to dip. The good news is that we're expecting it to bounce back in the next few months.
In the meantime, you can do a couple of things to help increase traffic in the wake of this update and strengthen your content for future updates. The best thing you can do is learn about E-A-T, short for Expertise, Authoritativeness, Trustworthiness, and apply it to your articles.
Let's dive in and learn the ins and outs of E-A-T.
1. E is for Expertise
Expertise means having a high level of knowledge or skill in a particular field. Google evaluates content to see if the writer has formal expertise, qualifications, and education on the subject matter.
However, some topics require less formal expertise. There is such a thing as having "everyday expertise," which Google certainly accounts for.
In their Quality Rater Guidelines Google says, "Some topics require less formal expertise. Many people write extremely detailed, helpful reviews of products or restaurants. Many people share tips and personal experiences on forums, blogs, etc. These ordinary people may be considered experts in topics where they have life experience. If the person creating the content has the type and amount of life experience to make them an "expert" on the topic, we value this "everyday expertise" and will not penalize the webpage."
We love our everyday experts here on HubPages; just make sure you clearly state your experiences!
2. A is for Authoritativeness
Authority is about reputation, particularly among other experts and influencers in the industry.
A great way to show authority on HubPages, even if you aren't the "go-to person" people come to about a specific topic, is to make claims that are widely accepted by other authorities in a field. Using facts backed by other scientists will prove to readers that you've done your research and aren't making things up.
3. T is for Trustworthiness
Trust is about the legitimacy, transparency, and accuracy of your article and its content. The best way to establish trust on HubPages is to always provide accurate, honest, and trustworthy information.
The bottom line is, make sure people know you, know your background, and you're transparent about where your information/research is coming from.
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