Creating an Inverted Pyramid in Articles
Improving your articles' inverted pyramid structure is one technique to boost the EEAT score and hopefully establish a higher level of trust with Google. It's a writing technique prevalent in journalism but can be applied to many types of writing, though not fiction.
Essentially, it means placing the most important or newsworthy information at the beginning, then layering in the other important details surrounding the news bite, and placing background information and other general facts toward the bottom.
For example, let's pretend we're writing an obituary for a public figure like a senator who died unexpectedly. You would want to start your article with something like, "Senator ___ of ___ died this morning at the age of ___, his office announced." Then, you can go into detail about where the person died, if health issues were previously disclosed, and how their death affects the makeup of the Senate. Last, you can take the time to go into details about their election history, work outside politics, education, family life, or other relevant details.
Consider that if you learn about someone's death and look them up, you'll want to hear about the death first and not where they were born. That's the inverted pyramid and proves why it's a good technique!
The concept can be applied to all kinds of HubPages articles. If you're writing a biography, provide major details about their life and career at the beginning before discussing the specific day they were born.
If you're writing a piece on a holiday craft, give some information like how the craft fits the holiday's vibe and good places to do it (with your kids, students, etc.) before launching into what color paper and kind of glue you need.
The inverted pyramid approach to article writing helps guide your reader through the piece and creates an organized structure, two things you should want to achieve!
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