Design Services Offered by Food & Beverage Consultants
A Food & Beverage Consultant is someone who provides expert advice, assistance, counsel to the food & beverage industry.
This includes food production, suppliers, hotels & restaurants, packaged goods and consumer goods.
This hub is part of the group on 'food & beverage consultants'
To see the complete the list of what food and beverage consultant do, click here
What Design Services Do F&B Consultants Offer?
Here is a list (each item is expanded below)
Most food & beverage outlets do not get a building of their own, unless you are The French Laundry or a McDonalds Drive thru.
The yellow arches of the McDonalds are now legendary and such is the power of a good design that your restaurant, food & beverage outlet can gain instant market and mind share from the design.
F&B design consultants who specialize in food establishment architecture create such memorable edifices
or what we call 'Ambience' in the industry.
I have posted some pics of awesome food service establishments for you to look at (at the bottom of the hub)
Interiors are probably the first "moment-of-truth" for the customer/client. It sets the tone of that to expect from the outlet.
A pub, a diner, a upmarket lounge, a speciality restaurant are all indicated by the interiors.
How you want your interiors done up should come from your strategy and market research, but there are some who claim that their menu dictated the interiors and then there are others who claim the menu was derived from the design philosophy.
Whatever the case maybe, it is such a paramount attribute of your outlet, you should look at getting an awesome design consultant for the same.
Services Design covers the equipment the food service establishment will use, the layouts of the kitchen, the A/C, the heat, the work-flow processes, the cooking gas, etc.
The talented services design consultant is a coveted individual for he can make the service flow easy and safe and a design not thought out well could result in wastage of resources, and accidents.
The services designer takes in inputs from the team, looks at ergonomics, designs for ease of use, uses materials that are environment sound, safe and long-lasting, etc.
The services design also looks at the optimal use of space. Real estate is expensive and in some cases, the designer feels will be paid many times over in the optimal use of this expensive resource.
The hub on F&B marketing consulting talks about this in detail, but I do want to mention that design should be consistent.
It is a good idea to take a theme and then use it across all your marketing material. Colors, images, fonts, etc.
In such cases the repeated use of such themes creates a strong association in the minds of the consumer.
Not just web I am afraid.
The humble website where it starts, but in todays age it cannot end there.
E-Design includes the website, the e-reservation process, social media, apps to run on apple Ipads and Iphones, mailers, texts etc.
All of this requires a consistent design philiosphy