ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

CarFax The Marketing of a Brand

Updated on May 12, 2010

CarFax has done a great job indoctrinating consumers into thinking that car dealers are under some kind of obligation to provide a CarFax.

Dealers do not have to solicit the CarFax service, it is totally at their discretion, This does not mean the customer has no right to receive a CarFax it is just saying the dealer does not have to pay for it. There is nothing stopping a consumer from purchasing their own CarFax.

If a fast food restaurant advertised that used car dealers should buy you a combo meal every time you purchase a vehicle do you think that obligates the dealer to follow through on another companies advertising campaign.

If you want to make sure you are purchasing a quality used car then bring it to a mechanic that you trust. If the dealer has a problem allowing you to have the vehicle inspected by your mechanic prior to sale do not walk away RUN!!!!!

Another thing to consider is if the dealer is willing to give you a CarFax and pay for your inspection sticker among other so called freebies that dealer is probably charging you a documentary fee on top of the price of your used vehicle.

If you would like to solicit the CarFax service you can find it here>>

The Report

A CarFax will not give a completely accurate history on a vehicle. Knowing that the car was involved in an accident does not tell you what part of the vehicle was damaged. Nor does it tell you how well any repairs were performed after the collision. If the vehicle only received scratches it would really not have any impact on the future reliability of the vehicle.

If an officer writes an accident report and places the vehicles vin number on the report CarFax will pick up on this yet it will not tell you the extent of the damage. This is why it is priceless to have a vehicle inspected by a knowledgeable mechanic and/or body man to tell you what a vehicle has been through. They will tell you if their is frame damage or even if the vehicle simply has a lot of worn out parts which the CarFax will not tell you.

The fact that CarFax has pushed the burden of responsibility on the used car dealer to pay for the product still does not justify the cost. It will lull the consumer into falsely believing a vehicle is trustworthy simply based on a piece of paper.  Not knowing if a previous customer drove the thing into a lake, had it pulled out and repaired without ever callling the police or filing a claim with their insurance.  In this instance the CarFax will not tell you the vehicle was submerged.

Just to sum up in my opinion the advice of a qualified mechanic is worth much more than any thirty dollar piece of paper.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)