To what extent do you think Toyota's reputation will be hurt by the recent news it's recalling...
half its fleet?
To answer this I call on Dirty Harry, " Well do you feel lucky?" . I feel that it will severely hurt Toyota because how can we trust what they say. They are still denying that there is a problem. If this is true, why are they recalling more vehicles than were originally recalled.
Personally, I think it is going to take a long time for Toyota to regain trust.
Toyota maintains a very good reputation for quality in the USA and this is the first negative press they've received. Given Ford and GM's many past failures and stock price fluctuations, I think Toyota will not be adversely impacted by this situation in the long-run.
Toyota's reputation is very strong in the market place. In the immediate interim it will suffer in sales and trust. The trust factor will only be significant with the drifter buyers which owe no loyalty to them. They search for what self serves them best. Their core customer base will continue to buy especially in the future.
What this incident shows is how vigilent a company has to be to maintain quality and not shortcut it. It further shows that even the foreign companies are subject to quality problems. This should be a strong message to the die hard foreign car buyers that are alway trashing the domestic automobiles.
I have to say, there is no chance I would take the risk of purchasing a Toyota now!
This car is big on the inside and small on the outside. It is a very utilitarian design. I loved the idea of the Toyota. Good gas mileage, lots of room inside, and the ability to be parked in the smallest of places appealed to me. What didn't was the straight sides with their tempting "dent me" appearance and no protection. With a full tank of gas, you can go well over 450 miles with the Toyota. In fact, you get so used to not checking the gas gauge in the centre cluster that it shocks you when the low fuel light comes on. The small turning radius of the Toyota is great. You see a space, any space, and it is yours.
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