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Top-Five, Proven Tips On Writing Web Content in 2017 (That Actually Work)

Updated on March 14, 2017
Image courtesy: http://thinkglinkmedia.com/
Image courtesy: http://thinkglinkmedia.com/

If you happen to be related to any aspect of digital marketing, there are fair chances that you will be aware of this famous line 'Content is king" by Bill Gates. Have you ever given a thought that who is the queen then?

Don't get me wrong. I might be sounding in a lighter mood. But I'm seriously asking who is the queen?

Kudos to those who guessed it right! If the content is a king in the virtual world, then quality is queen. In this hub, I will discuss with you factors that make online content qualitative.

Image courtesy: www.jaasonlee.com
Image courtesy: www.jaasonlee.com



Write Simple:

Simplicity is the ultimate sophistication. This saying is absolutely true for web content. You don't have to impress your visitors with big words and ornamental prose. Anyone who comes to your website or blog wants some information. And your prime objective should be to provide that information in simple, clear, and precise manner. Visitors come to your website or blog for information, not for your writing style. If they want to read good writing they will read William Shakespeare for sure.

One more reason why you should write in plain English is your target audience might be in the countries where English is not the first language. Using heavy words and complex sentence structures might present difficulties to such readers. Therefore, writing simple and clear not only makes your content reader friendly but also provides it with large demographic exposure.


Image courtesy:http://theblog.qccareerschool.com/
Image courtesy:http://theblog.qccareerschool.com/

Write relevant:

Relevant writing is the most vital factor for the success of your content. Whether it is website or blog, your first and foremost objective should be writing relevant content. Here relevant content means write about what people are searching for your niche. Most of the times, people are searching solutions for their problems. Just provide them with the solutions.

Let me explain it to you: suppose you work as a Microsoft Excel consultant and you have a blog. The people in your domain might be searching for tips to use Excel optimally.You should offer tips in your blog if you want your content to be relevant. To know what your visitors are in search of, you have to do proper research. Always remember the golden rule: people don't care what you know, they only care how you can help them.

Image courtesy: https://www.onlyloudest.com
Image courtesy: https://www.onlyloudest.com

Write scannable:

Many studies have suggested that visitors of a website or blog don't read the content between the lines. They just skim through it. So, you should organise the content in a way that it can be scanned easily. For doing so, you can use bullets, subheadings, italics, and bold letters.

A study has concluded that visitors read a web page in 'F' pattern. This means they read first few lines, then skim through the middle, and at last have a glance at the end. You should organise your important information in this pattern. You must not forget adding white space to your web page. This not only increases aesthetic value, but also makes your web page scannable.

Image courtesy: www.polepositionmarketing.com
Image courtesy: www.polepositionmarketing.com

Write short:

The rule is you should write short sentences and short paragraphs. Explain only one idea in one paragraph and your paragraph should not contain more than 5-6 sentences. If your sentences are short, it increases the reading speed of visitors. And short sentences are easy to scan. You should avoid advance punctuation in your content. The less punctuation your content has, the better it will be.

Image courtesy: bestbuycheapenglishessay.com
Image courtesy: bestbuycheapenglishessay.com

Reread and edit:

This is the most import aspect of your content writing. Proofreading the content is the last but not the least step of writing content. It is a must-do part of the process. Read your content twice before making it live. It is better to take the help of others to review your content. Remember, there is no mediocre writing, either it is good or bad. So, try to give your content a seal of quality. Your visitors will certainly love it.

Never let the king walk alone, he should always be with a queen.

Writng content for web

It's your turn:

Do you think the quality is a queen if content is king?

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    • sandeep15r profile imageAUTHOR

      Sandeep Rathore 

      2 years ago from New Delhi

      Thanks Integrater for reading and sharing your thoughts.

    • integrater profile image

      Certified Noob 

      2 years ago

      Excellent tips Sandeep. The first tip - write simple is important for web content as well as non-web content.

      Thank you for another great hub.

    • sandeep15r profile imageAUTHOR

      Sandeep Rathore 

      3 years ago from New Delhi

      Thanks, Gary.

    • Gary Malmberg profile image

      Gary Malmberg 

      3 years ago from Concon, Chile

      A helpful hub. An enjoyable read.

    • sandeep15r profile imageAUTHOR

      Sandeep Rathore 

      3 years ago from New Delhi

      Thanks Bonny O'Brien reading it, and sharing your thoughts. I'm glad you like it.

    • lucybell21 profile image

      Bonny OBrien 

      3 years ago from Troy, N.Y.

      I really enjoyed reading your article. It was very well written, with lots of good info.

    • sandeep15r profile imageAUTHOR

      Sandeep Rathore 

      3 years ago from New Delhi

      Thanks Doc, for reading and sharing thoughts.

    • Dr Pran Rangan profile image

      Dr Pran Rangan 

      3 years ago from Kanpur (UP), India

      Nice information about how to write an article. I will keep your advice in mind when writing an article. Thanks

    • Enigmamity profile image

      Ramachandra A Pai 

      3 years ago from Vasai

      Nice hub Sandeep. You gave useful tips like writing short,simple, scannable and relevant content.

    • sandeep15r profile imageAUTHOR

      Sandeep Rathore 

      3 years ago from New Delhi

      Thanks Kamlesh, for stopping by and shaing thoughts.

    • Kamalesh050 profile image

      Kamalesh050 

      3 years ago from Sahaganj, Dist. Hooghly, West Bengal, India

      Useful and interesting hub - nicely written and presented.

      Best Wishes, Kamalesh

    • sandeep15r profile imageAUTHOR

      Sandeep Rathore 

      3 years ago from New Delhi

      Thanks, Padmajah for stopping by and saying nice words.

    • Padmajah Badri profile image

      Padmajah Badri 

      3 years ago from India

      Useful hub.The importance of quality in content writing is emphasized.I will definitely read this hub again before doing a web content.Thank you so much for your inputs.Voted up.Happy Writing!

    • sandeep15r profile imageAUTHOR

      Sandeep Rathore 

      3 years ago from New Delhi

      Thanks Elsie for stopping by and sharing words.

    • Elsie Hagley profile image

      Elsie Hagley 

      3 years ago from New Zealand

      I enjoyed this article. You are right about writing short sentences and paragraphs, that is how I like it, but Hubpages wants hubs with at least 12 hundred words which I find hard to do without adding a lot of rubbish, which no one really wants.

      Yes you have given something to think about, myself I don't like reading long hubs, unless it's a story.

    • sandeep15r profile imageAUTHOR

      Sandeep Rathore 

      3 years ago from New Delhi

      Thanks, MSDora for reading it and sharing a thought.

    • MsDora profile image

      Dora Weithers 

      3 years ago from The Caribbean

      I learned some important facts about the king and queen--content and quality--from your article. Thank you.

    • sandeep15r profile imageAUTHOR

      Sandeep Rathore 

      3 years ago from New Delhi

      Thanks, Robert for reading it.

    • Robert Sacchi profile image

      Robert Sacchi 

      3 years ago

      Thank you for the tips.

    • sandeep15r profile imageAUTHOR

      Sandeep Rathore 

      3 years ago from New Delhi

      Thanks, Besarien, for reading and sharing a thought.

    • Besarien profile image

      Besarien 

      3 years ago

      Excellent information! I struggle to keep it simple. I am working on this problem. I find it helpful just to write as it comes to me. Then I can go back and edit toward simple sentences and shorter words. I am voting this up.

    • sandeep15r profile imageAUTHOR

      Sandeep Rathore 

      3 years ago from New Delhi

      Thanks cam8510, for reading it. Much appreciated.

    • cam8510 profile image

      Chris Mills 

      3 years ago from Missoula, Montana through August 2018

      sandeep 15r, very useful information. The F pattern is a good thing to know.

    • sandeep15r profile imageAUTHOR

      Sandeep Rathore 

      3 years ago from New Delhi

      Thanks Rajneesh for sharing your thoughts.

    • sandeep15r profile imageAUTHOR

      Sandeep Rathore 

      3 years ago from New Delhi

      Thanks, Kamalika De for reading it.

    • profile image

      Rajneesh 

      3 years ago

      very useful article for content writers . keep posting such informative educational articles.

    • profile image

      Kamalika De 

      3 years ago

      Thanks Sandeep for letting us know about such useful information regarding writing quality content. It's really helpful.

    • sandeep15r profile imageAUTHOR

      Sandeep Rathore 

      3 years ago from New Delhi

      Thanks, Farogh for reading it.

    • profile image

      Farogh 

      3 years ago

      Content and quality are indeed the undispputed king and queen of online content..Totally agree!

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