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5 Key Elements of a Business Website

Updated on June 11, 2012

Key to success

Make Your Website Consumer Friendly

Owning a business that depends on internet presence to generate new customers or clients requires a comprehensive website that is clear and easy to navigate. Your customers should be able to identify what service or product you are offering quickly after entering your site. Your potential customer should also be able to find all the vital information about you or your company/business with little effort. It's important to remember how vast the internet is and how saturated with information, various websites, and services it is. If your website isn't clear and easy to navigate it only takes a simple click for the potential client, and your potential profit, to go elsewhere. You could be missing out on possible earnings, a loyal new client that can bring in referrals, a great review, or any number of other opportunities.

So, what exactly are the essential elements of a successful business website?

#1 - Contact Information

No matter who has happened upon your website, if they like what they have found it's vital for them to be able to locate a contact source. This could be for questions, for comments, for reviews, for purchases, or for many other reasons. If a potential client or consumer cannot find your contact information, even a simple email form, the chances of a sale, referral, or new contact goes down considerably. Successful business websites must have a contact option.

#2 - Clarity

If you are selling a product or service, that information should be clarified and crystal clear. If a customer can't figure out what they are getting, they will not make the purchase. If you are selling a service, be clear about what it is you do or offer. If you are selling a product, offer a description with enough information to satisfy a buyer.

#3 - Professionalism

Developing a clientele or customer base is necessary for business longevity in most cases. Therefore, you need to present your business in a professional manner. Since the appearance of your website is what makes the first impression to an internet customer, you want that impression to be positive. If you don't have the skills to create a professional looking website, plan to hire someone to develop it for you. The investment will be worth it.

#4 - Ease of Use

Along with great presentation, you want your business website to be fairly easy to navigate. Your customer, reader, or client should be able to get where they want to go without unnecessary frustration. If your website contains various pages or items, be sure the path to get to each is easily identifiable.

#5 - Excellent Customer Service

Any true great business owner knows that customer service is the crux to survival, longevity and repeat business. It's really as simple as treating people in a way that you would like to be treated. The golden rule still applies, and is more important than ever. Addressing customer issues promptly and with courtesy will take your business far. It is possible to offer a personal touch when doing business through the internet.

Overall, a successful business website takes common sense, pleasing aesthetics, regular maintenance, and some skill. There may be a part two as feedback and other ideas from fellow business owners and consumers filters in.


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    • marketingnotesja profile image

      marketingnotesja 6 years ago from Jamaica

      This was a very clear and easy to understand hub, I assist a web designer with website layout and this article has definitely helped me alot. Keep up the good work!!

      MarketingNotesJA

    • In This Moment profile image
      Author

      In This Moment 6 years ago from United States

      Thank you! I appreciate the positive feedback

    • marketingnotesja profile image

      marketingnotesja 6 years ago from Jamaica

      You are welcome!! When you see a good hub you have to drop a comment.

    • profile image

      hideMyTips 6 years ago

      This is a nice post. All the important things are mentioned here.

    • In This Moment profile image
      Author

      In This Moment 6 years ago from United States

      Thank you for reading and taking the time to comment!

    • @mused profile image

      @mused 6 years ago from Ohio

      Very helpful, straight-to-the-point, well-written hub! Thank you for presenting this useful information in a way that is easy to read. You did a great job catering to non-business-minded people by explaining jargon. I love it when a writer still uses appropriate terminology, but briefly explains it to anyone who's not an expert. This allows people to see that YOU are educated in this area, but they aren't expected to be.

      Wonderful job!

    • profile image

      Irish and British Art 6 years ago

      A great article, and its nice to see that you follow your advice with a really nice website.

    • profile image

      Irish and British Art 6 years ago

      A great article, and its nice to see that you follow your advice with a really nice website.

    • PaulRussell77 profile image

      PaulRussell77 6 years ago from Pretoria, South Africa

      Good, clean and simple article - The basics of web design never change!

    • profile image

      alvarie 6 years ago

      5 good steps, Ctrl + D on my FF browsers. ... thx 4 share

    • In This Moment profile image
      Author

      In This Moment 6 years ago from United States

      Thanks for the support everyone! I love the feedback, it's motivating!

    • profile image

      Freelance SEO Services India 6 years ago

      Thanks For Very Grateful Information.

      Very Simple Article on Very Tough Subject....

      Thanks Again n Keep Posting :)

    • profile image

      Rakesh 6 years ago

      Article is very helpful and has given the basic idea of a business....

      Thanks

    • emilclemons6757 profile image

      emilclemons6757 6 years ago from FLORIDA

      Nice Job.

    • catgypsy profile image

      catgypsy 6 years ago from the South

      Nice hub! To the point and easy to understand. So many articles on this subject go into so much it leaves you befuddled trying to grasp it all! I think you are so right that there are some basic steps to a good website that never change and don't have to be complicated.

    • profile image

      rolete 6 years ago

      you forgot one little thing: having call to actions button, increasing the conversion rate

    • HRoger profile image

      HRoger 6 years ago from Online where I can be!

      Really Interesting!

    • JON EWALL profile image

      JON EWALL 6 years ago from usa

      In This Moment

      you didn't mention about an OPT-IN box.Can you discuss the idea?

    • In This Moment profile image
      Author

      In This Moment 6 years ago from United States

      Thanks for the additional ideas Rolete and Jon Ewall. There are several ways to add the simple Opt-in box feature that will allow you to capture contact info. This is a terrific idea and will enhance your site when used in conjunction with other features. This option will also keep you on your toes if you offer to send weekly newsletters or something similar. Thanks for helping to keep my wheels turning!

    • JON EWALL profile image

      JON EWALL 6 years ago from usa

      In This Moment

      ''There are several ways to add the simple Opt-in box''

      CAN YOU PROVIDE INFO ON THE 7 WAYS?

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