ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

10 Steps For Getting a Sucessful Adwords Campaign

Updated on August 16, 2011

Google adwords is the program by Google that allows anyone, anywhere in the world, to create ads that will be displayed in Google websites. The fantastic thing abou adwords is that you have access not only to Google search, but also to a huge number of web sites where Google ads are also displayed.

Have you ever seen a website with small text ads? Well, chances are these ads were generated by Google, and they are paying a good amount of money for their creator.

With Google adwords you can get access to your clients at any time of the day or night. It is an opportunity that very few people had until recently, and now Google is making this opportunity available to anyone.

10 Steps to Create a Sucessful Adwords Campaign

Creating a successful adwords campaign is not difficult, but you need to go through some preparation before you are able to reap the benefits of reaching your customers.

  1. Do some research on the topic you want to promote. A common mistake for beginners is to create a campaign without having a clear understanding of what you are advertising. With adwords, you get more if you can clearly define the basic information about the product you want to promote.
  2. Understand the target audience. Be sure that you also know who you are selling to. By doing this, you can see their habits and buying patterns. This can make the difference between a successful campaing and a mediocre one.
  3. Define a set of keywords. Everything in Adwords is about keywords, the words that web users type on the search box. If you want to sell on adwords, you need a good set of keywords that your customers will click.
  4. Try to get variations of keywords. Having the basic keywords is not enough! Do additional research to find keywords that go together with that one. You need to diversify the way you present your ads, so people will find it when they search related words.
  5. Create relevant ads. If you have the right keywords but don't do enough to create relevant ads, you are losing your time. People will not click on your ad if they think it is not interesting.
  6. Use the keywords on the ad. People love to see confirmation by looking that the keywords they typed. You should incorporate these keywords in the ad for higher conversion.
  7. Use capitalized letters. If you want to stand out, capitalized letters will help you. They are more attractive, and most people are compelled to click in this case. You will see a great increase in clicks if you use this trick.
  8. Use words that sell. You should make your ads dynamic using active words. For example, buy now is a term that can help increase you click through rate.
  9. Keep testing. Not every ad is a success. You have to continue testing your ads and improve it until you get to a good level of response. You can use split testing, for example, to increase the response to your ad.
  10. Send users to relevant pages. It doesn't matter if you spend time sending users to a page that is not relevant. You just lost money that way. Make the destination page relevant to your business so you can get more for each click.


Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)