The 11 Immutable Laws of Internet Branding by Al & Laura Ries

Al Ries and Laura Ries are trusted consultants in their field, developing extertise in branding on the Internet. Al Ries is well respected in his field by his associates and is a well-known Marketing Strategist. Al is also a co-author of various international best-sellers like, "the 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind", as well as authoring books like "Focus: The Future of Your Company Depends Upon It".

His Daughter Laura Ries is a graduate of Northwestern University and is the coauthor with her father, Al Ries on thier best-seller,"The 22 Immutable Laws of Branding". Together, both Al and Laura form an inseparable combination of experience and insight into the very competitive arena of branding online. In summary, here are the eleven laws of internet branding proposed by Al Ries and Laura Ries:

• The Law of Either/Or
• The Law of Interactivity
• The Law of the Common Name
• The Law of the Proper Name
• The Law of Singularity
• The Law of Advertising
• The Law of Globalism
• The Law of Time
• The Law of Vanity
• The Law of Divergence
• The Law of Transformation

The Law of Either/Or: The Internet Can be a Business or a Medium, But Not Both.

In this chapter, authors Al and Laura Ries present a plethera of examples from corporate America that illustrate the relevance and law of this principal. It is argues that the Internet is either an information medium or a business. The authors present two basic questions you as a business owner or online entrepreneur must ask one's self: "will this work on the Internet?" and

The Law of Interactivity: Without it, Your Website and Your Brand Will Go Nowhere.

The Law of the Common Name: The Kiss of Death for an Internet

Brand is a Common Name.

The Law of the Proper Name: Your Name Stands Alone on the Internet, So You'd Better Have a Good One.

The Law of Singularity: At All Costs You Should Avoid Being Second in Your Category.

The Law of Advertising: Advertising off the Net Will be a Lot Bigger Than Advertsing on the Net.

The Law of Globalism: The Internt Will Demolish all Barriers, all Boundaries, all Borders.

The Law of Time: Just Do It. You Have to be Fast. You have to be First. You Have to be Focused.

The Law of Vanity:The Biggest Mistake of All is Believing Than You Can Do Everything.

The Law of Divergence: Everyone Talks About Convergence, While Just the Opposite is Happening.

The Law of Transformation: The Internet Revolution Will Transform All Aspects of Our Lives.

Armed with these eleven immutable laws of Internet branding, business owners and online entrepreneurs alike are now leveling the playing field in this competitive arena called Internet Marketing. Following these laws provide numerous benefits to both developing entrepreneurs seeking a stake in the cyberspace marketplace and those well-established business persons wishing to take their brick-and-mortar business online.

Al Ries and Laura Ries have my two thumbs up and my personal recommendation for their marketing book titled, "The 11 Immutable Laws of Internet Branding".