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4 Ways To Improve Your Rankings In The Search Engines

Updated on February 13, 2016

Introduction

Your search ranking is one of your most valuable assets when you are trying to remain competitive online. Even a difference of a few slots in the rankings can determine whether you fail or succeed. Optimizing your website to improve your rankings should be one of your top priorities.

While SEO can be a complex process, there are a few main areas that you need to focus on. These are four of the most important factors for the future, both short-term and long-term.

Mobile-Friendly Site or Mobile Apps

Mobile devices are playing an increasingly large role online, which means that you need to focus on reaching mobile customers if you want to succeed. In fact, with changes made by Google in 2015, sites that are not optimized for mobile will be penalized. A good search ranking will be hard to achieve if you do not pay attention to how usable your site is for such customers.

For example, you need to pay attention to what your site looks like on the most common mobile platforms. A site that is easy to use on a desktop PC may be virtually unusable on a smartphone or tablet. Setting up a separate mobile version of your site can really pay off by improving your search ranking.

Structured Data

Your search ranking is not just affected by how your site appears to a random visitor, but how it appears to the search engines themselves. A site may be very usable for humans, but if the search engines have difficulty analyzing its data, its ranking could suffer. To avoid this fate, you need to make sure that you are using structured data.

This data provides extra information about your site to make it easier for the search engines to understand it. For example, this data could include your hours of business, your location, or even specific products that are for sale. Focusing on structured data gives the search engines the information that they need to provide an accurate ranking for your site.

Quality Content is King

In the end, your search ranking may come down to the quality of your content. A great link profile and a well-organized site will help, but if you have no interesting content to offer, this could result in low rankings. Always focus on providing a steady supply of high quality content.

Relevant, readable text that provides valuable information to your users is what you need to focus on. Avoid using too much jargon or unfamiliar vocabulary. Do not worry too much about keywords. Well-written articles will naturally contain relevant keywords. The most important thing to focus on is making it appealing to the average visitor.

As you can see, there are quite a few factors that go into determining how your site will be ranked by the big search engines. By focusing on these areas, you can improve your rank very quickly and maintain your place at the top of the results page.

Quality In-bound Links

The quality of the links that come in to your site plays a huge role in determining your ranking. But how can you make sure that your link profile is one that will be rewarded? Just having a ton of backlinks is not enough. You need to make sure that you have plenty of high authority links without any links from spam sites.

A quality link profile will consist of a wide range of diverse links. This means that you need to focus on getting links from as many relevant sites as possible. If all of your links come from the same few sites, from low-quality sites or sites that aren’t related to your niche, your rank will suffer.

About The Author

Tom Johnston is an expert when it comes to helping companies attract more customers through proper SEO and search marketing strategies. Visit here to learn more.

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