ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

5 Must-Have Craft Business Marketing Materials

Updated on June 27, 2013

If you are just starting your craft business, you won’t want to spend a lot of money up front on non-essential items. You will already be spending most of your budget on supplies for creating inventory. And let’s face it. No inventory = no income.

Whether you’re selling your crafts in a brick-and-mortar store, online, or through an online art marketplace such as Etsy, you will need to have a few marketing materials on hand to get your craft business growing. Below are the top five must-have marketing materials when starting your craft business.

1. Business Cards

Business cards are an absolute must-have. They are perhaps the cheapest, fastest and easiest way to get the word out on your craft business. They should be handed out to friends, family and anyone who will take them and posted on public bulletin boards found at local grocery stores and offices. They should also be included in all of your physical and shipped orders to encourage your customers to repeat their business and maybe even pass the word to others.

2. Postcards

Though postcards are initially more expensive up-front, those who are first starting their business and are looking to build a customer-base find that postcard marketing can be extremely beneficial in the first few months. Postcards are generally larger than business cards and tend to be more attention-grabbing. They also allow you to reach potential customers in farther areas, such as friends and families living non-locally.Whereas business cards should keep it short and sweet, postcards give you the opportunity to add images of your products, information on sales and specials, or even include a reward system.

3. Business Labels

Business labels are important to keep your packaging looking professional. They show your customers you are serious about the way your business is run and that you take pride in the details. They also make it nearly impossible for your customers to miss. If you are looking to save money on business labels, an alternative to these labels is to purchase return address labels that include your business logo, your shop name, and the location -- whether it be a physical location or web address. Return address labels can be purchased at most than half the price as most business/logo/product labels.

4. Rubber Stamps

If you sell items such as handmade greeting cards, art prints, or anything that is placed inside a packaging box, rubber stamps are great ways to your business name attached without spending a lot of money. Recipients of these products will see your business information and will more than likely search for your store to see more available products.

5. Website / Blog

Whether your craft business is virtual or not, you should have a website and/or a blog to market yourself. Though building a website can be somewhat daunting to many individuals, there are many sites where you can create a free craft business website with little to no effort. Your website does not necessarily need to include a shopping cart (especially if you are a brick-and-mortar or 100%-online marketplace shop), but should at least have a homepage where potential customers can find out more about you, your shop, and the items you are selling.


    0 of 8192 characters used
    Post Comment
    • heidithorne profile image

      Heidi Thorne 

      6 years ago from Chicago Area

      Good business tips for crafters! So many don't realize they're really business owners. And, yes, business cards are your best marketing tool.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)