ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

5 Pressing Things You Should Know Before Starting an Online Business

Updated on June 16, 2020
Isivwe Muobo profile image

Farrah Young is a research analyst and carries out in-depth research on topics.

What you need to know about online businesses
What you need to know about online businesses

5 Pressing Things You Should Know Before Starting an Online Business

I have been into online businesses a little over ten years. I started in 2009 when I lost my very first job with a few websites that are sadly, now defunct.

Like anyone just getting to learn about the world of online business, I was expectedly filled with a lot of excitement as I fancied myself the next Bill Gate. I thought I would float a few websites, give it a few months and then hit gold. Sadly, I learnt the hard way that making money online is not all is rumoured to be.

Now, I know better and while I haven't quite attained the level of success I dreamed of yet, I am inching towards it one step at a time everyday. I have learnt a few lessons that have helped me along the way and I'm going to be sharing them with you.

That being said, here are

5 Key Things You Should Know About Starting an Online Business Before You Actually Do

1. Success is Never Overnight

While there are a few exception to this saying, to a large extent, this is a the rule. Nine times out of ten, a lot of people who start online business have to put in a lot of hours; break a lot of sweat, before they hit gold.

Success is most times never instant. However, the beauty about the wait for it is that you learn a lot during the wait; it refines you, making you a better business man or woman and much likely a much stronger person.

2. Marketing will Do You a World of Good

If you aren't advertising, then you are leaving your business growth and success to chance, which is going to cost you.

There are a lot of business giants out there with the financial pockets to back up their sizes and they looking to eat you up (literarily) and spit you out. While you might not have the deep pockets these guys have, you need to ensure you are still advertising one way or the other and putting your business constantly in front of people.

While known names and brands like the Kardashians might get away with very little advertising, you and I aren't so lucky.

There are a few ways to advertise and you might need to play around with a few of these to get the right mix for your business. Here are a few paid and free options you should look at:

Paid Advertising Options
- Flyers
- Google AdWords
- Forum advertising
- Affiliate marketing
- Native advertising
- Social media marketing
- Pay Per Click
- Video advertising

Free Advertising Options
- Search Engine Optimization (SEO)
- Forum advertising
- Referrals
- Google My Business
- Social media groups or pages
- Bing places
- Pinterest
- Reddit
- Quora
- Twitter
- LinkedIn
- YouTube
- Local listings and review sites

A little warning about free advertising though; you want to be careful when using them and study the rules guiding each as a lot of them will ban you and block your ads if you as much as break their rules just once.

That said, they can be powerful tools to drive that much needed traffic to your online business to bring you sales.

Advertising is Key to Your Business Succeeding

Advertising is the life force of any business and if you aren't advertising, you are leaving your business success to chance.

3. You Might Fail a Few Times Before You Get it Right

Some big names we hear and celebrate today didn't become overnight successes. These men and women proved that failing at a business ventures is never the end of the road (unless you want it to be) and you can become a success if you are determined and keep at it.

Names like Vera Wang, Jeff Bezos and Arianna Huffington come to mind when we think of people with a strong resilient spirit and the determination to make it against all odds.

4. It Always Helps to Get a Mentor

Yet another secret you should know before getting started in the world of online business is that getting a mentor helps tons and will save you a lot of stress.

These guys have gone ahead of you and made all the mistakes there is to be made in your line of business. Choosing to associate with them and come under their mentorship would be one of the best decision for your business growth and success.

5. An Email List is Your Best Friend

I first heard of email lists around six months back, however, since getting to know of this amazingly easy but effective business growth tool, I have adopted and committed to using it for my business.

Like the name, an email list is a list containing the emails of people who have agreed to be contacted by you and your business. It is usually legal to contact this list and you can do so at about anytime you like (although it does help to work out a frequency that would be right with your clients type so you don't come across as obtrusive and irritate these people into opting out of your list) with information about products or services you have to offer.

I should warn you that it takes a little while to build a list, however once you build one to an enviable number, it is yours to keep and use for life and the sky will be a limit to what you can achieve.

Building an email list usually takes a bit of experience and planning to get it right and this video right here will walk you through the whole process you'll be needing to build up.

How to Build an Email List from Scratch

Other Related Articles...

17 Places to Get Web Traffic for Free

Web traffic is important to your site's visibility and you might struggle at the initial stage to get this. Here are 17 really easy and free ways to get some.

5 Ways You are Sabotaging Your Efforts to Earn Money Online

Without meaning to or even conscious we're doing so, some of our daily habits sabotage the struggles we put in to earn money online. Find out what these are so you know to avoid them.

10 Search Engine Optimization Tips for Beginners

You can get your website to start ranking on the first pages of search engines in just a few weeks. Find out these perfectly white hat tips you can employ.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Farrah Young

Comments

    0 of 8192 characters used
    Post Comment
    • Isivwe Muobo profile imageAUTHOR

      Farrah Young 

      13 months ago from Lagos, Nigeria

      I'm glad it will. Thanks for stopping by. Hope to see more of you around.

    • Isivwe Muobo profile imageAUTHOR

      Farrah Young 

      13 months ago from Lagos, Nigeria

      @Alfred Joseph

      You are so correct; persistence and hard work always, always pays off.

      Welcome to the platform, by the way. I see you are kind of new.

    • Miebakagh57 profile image

      Miebakagh Fiberesima 

      13 months ago from Port Harcourt, Rivers State, NIGERIA.

      I agreed.

    • Alfred nice profile image

      Mr Nice 

      13 months ago

      Hi Farrah, you've written well, I once suffered some reproach in my journey as a writer, but I never gave up. I must say the key to every successful business is hard work and perseverance.

    • Eurofile profile image

      Liz Westwood 

      13 months ago from UK

      It's good that you can share your experience to help others.

    • Miebakagh57 profile image

      Miebakagh Fiberesima 

      13 months ago from Port Harcourt, Rivers State, NIGERIA.

      Farah, you're welcomed. Thanks.

    • Isivwe Muobo profile imageAUTHOR

      Farrah Young 

      13 months ago from Lagos, Nigeria

      Hi, Miebakagh Fiberesima

      I'm glad you found this piece helpful and I do hope your online business kicks off.

    • Miebakagh57 profile image

      Miebakagh Fiberesima 

      13 months ago from Port Harcourt, Rivers State, NIGERIA.

      Farah, it would related to me and many others. I hope to set up an online venture in the sense. Thanks.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)