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5 Reasons You Should Build a Niche Website

Updated on April 9, 2013

Introduction To Niche Website Marketing

Earning a passive income with niche websites is one of the fastest ways to get started making money online. Not only can it be very profitable, but set up costs are minimal & are limited to the cost of domain name and hosting unless the individual would like to invest more in other helpful software.

A niche website is a site that offers targeted information or services concerning a very narrow topic of interest. The idea is to find a topic that a good amount people are interested in but there isn’t very much information available or website dedicated to the topic. The great thing about targeting such a specific demographic is that the site doesn’t have to be massive to make an impact. Many niche sites are under 5 pages. This make the task of creating the site and content that much easier.

It’s important that a niche website fills a specific need, offering a solution to a problem, steps to a process or information on a topic of interest. Content is king, and creating a site that is useful and usable is essential to being successful online.

To find a good topic for a niche site it is important to do your research in order to make sure that the topics the creator interested has two characteristics: it is popular enough that there will be enough traffic to generate income, and that the competition for that topic isn’t too high so as to have a better chance at getting on the first page on Google.

Niche sites are a great way to monetize a hobby or passion while sharing it with others who might share the same interests. Sharing knowledge, tips and information with others & making money in the process can be very fulfilling while connecting people of similar interests.

Creating a niche website around the solution to a problem can also be very successful. Documenting the process of solving a problem, or how it was solved can serve as a way to be sure and retain the information while cashing in on the experience & sharing the knowledge with the users.

A niche site topic could also be made on foundation of a fear you have. Taking that fear and offering possible solutions to others who have the same fear can not only be very successful but fulfilling as the site being produced might really help people

Niche websites are usually free non-membership sites that generate income through secondary sources. That is usually done with advertising and promoting products related to your topic for a commission or set price. This means that once the site is set up it your interaction isn’t required to make money, and you’re only job will be maintenance and link building.

So if you’re interested in earning a passive income online, niche websites are one of the best options out there and can continue making money for many years to come. So don’t just talk about it, get working on your niche site & start making money now!

Techniques To Help You Find Winning Niche Ideas

1. Watch the News & Predict Upcoming User Trends

Watch the news daily; take a note of trends, crimes, tragedies, up and coming artists and sensations, anything unusual and try to predict or imagine the public’s reaction. If there was a tragic home fire then many users will be interested in looking up fire safety, how to detect fire hazards. They might be wondering if there are they people you can hire to come and see if a home is in danger of a fire, if certain house plans make escaping a fire easier, etc. Sinkholes, a rare illness, pollution related issues & bazaar deaths are all examples of things that could easily turn into a user search trend. In building a niche site around a current topic you could actually be part of the solution by helping people find the answers they need & possibly preventing more tragedies.

This can also work for fashion and gossip news. If you catch wind of a possible break out artist, new hit game, movie or TV show you could build a fan page around that subject.

2. Make a Note of Things That Bother You

Take a note of things that bug you or irritate you, if they irritate you, chances are other people share the sentiment. If you find that an irritation or problem of yours is common, and not commonly addressed, then be the one to make it happen! Come up with possible solutions to the problem or issue & create a website around what you learned or think might work. Another approach could be a site dedicated to venting, although this might best be served by a niche blog or a forum-style site with user generated content. For a great example of a venting site check out

3. Use Amazon To Narrow Down General Topics

Look through the Amazon Book store for niche website ideas. Browse book titles, magazines and items for ideas. A good place to start is with topics that interest you. If you are interested in self-improvement or aquariums, search for it in the books section. Once you find some that interest you use amazons live view feature to browse the index for inspiration. Looking through the index of the books could help narrow down a large general topic to a specific niche. Write down as many ideas as you can for keyword research later on.


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    • Latoya Scott profile image

      Latoya S 4 years ago from Columbia

      This is a great condensed version that explains the benefits of niche website building. I've been researching the topic lately and trying to find great keywords and this is by far the best article I've read that provides a good enough amount of information for a newbie. Thanks!

    • AmbitiousMarketer profile image

      Mark Johnson 4 years ago from England

      Great advice for the beginner and its better to build a site on what you know.

      I'd like to also offer another tip. Building a micro niche not only takes less time but you will have a more concentrated audience as a niche website on making money online is a bit too generic, nevertheless, they are popular. If you dedicated the site solely on generating a side income with adsense, then those who are looking for help on this subject will come straight to a site that has all that info and the articles will be in-depth as you will spend more time on making money with adsense as opposed to a site that focuses on making money online.

      Also go for keywords that are searched below 100 as you have a better chance of dominating the search engines than if you tried to dominate keywords which have over 500 searches

    • mpropp profile image

      Melissa Propp 4 years ago from Minnesota

      This is quite intriguing...I've thought about creating a niche blog or website, but I'm still searching for the perfect niche. You've given a lot of good suggestions for coming up with a topic. Thank you! Out of curiosity, do you have any niche websites? How many? I understand you might not want to share your exact websites (lots of copy cats out there) but I think it would add to your credibility to mention how many or for how long you've been doing this.

    • Careermommy profile image

      Tirralan Watkins 5 years ago from Los Angeles, CA

      This is good information and starting points for people looking to build a niche site. I'm sure stay at home moms would also find this useful. I will pin this. Thank you.

    • Mommymay profile image

      Heather May 5 years ago from Ohio

      Great information! Having any website can be a lot of work so finding a niche that you are passionate about and okay sharing with others (for o income at first) is key! Thanks for sharing!