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5 Ways To Use Social Media To Help Your Business

Updated on September 14, 2014

Its farfetched reach has made social media more important to businesses than ever before. In today’s world it is an easily accessible and indispensible tool that can target the right audience and help your business gain advantage over any competition.

The trick is in getting it right – you must know how best to use this medium to further your business. The following tips can make your climb on the ladder of success easier.

Target a niche audience

There are two basic elements that comprise your business – the first is your brand power and the other is your client base. You can exploit social media to achieve that perfect balance between business and client by reaching out to your core audience. This audience should comprise of people who identify with what you are marketing. It is an ideal way of directing a niche audience to your business.

Engage the audience

Unlike conventional advertising social media is interactive. It allows you to stay connected with your audience and to get instant feedback. You can for instance use the tool to conduct surveys; the constructive comments you receive can be used to better your service. You can push your business forward through constant and relevant updates that will keep your clients informed on what you have on offer. What makes the deal worth it is that it does not cost you a lot of money.

Stay in the limelight

Your continuous presence on social media sites will give your business recognition and help it grow. You will gradually build a community where people visiting your page will like and share with others what they see/read. This helps create 'a multiple effect’ with your business reaching out to a larger audience. The more people like what you have on offer the more visible you will become.

Channelize in the right direction

Social media is a tool that you need to learn to use effectively for your business to flourish. Successful businesses employ smart strategies to achieve this. The most coveted ways of targeting an audience are –

  • · Competitions – Conduct regular competitions and offer free giveaways to increase an audience and brand power.
  • · Blog – Keep your clients interested by giving them something interesting to read about your product/service. Remember to constantly update your blogs with fresh content.

Channelize in the right direction – Social media is a tool that you need to learn to use effectively for your business to flourish. Successful businesses employ smart strategies to achieve this. The most coveted ways of targeting an audience are –

  • · Competitions – Conduct regular competitions and offer free giveaways to increase an audience and brand power.
  • · Blog – Keep your clients interested by giving them something interesting to read about your product/service. Remember to constantly update your blogs with fresh content.


Efficient use of communities

The internet has made the world a smaller place. You no longer are cocooned but have become part of a global network. You may not realize it, but online communities work in tandem with businesses to help them achieve success. Your business reaches customers beyond the realm of your imagination.

  • · The social media is your domain for making your presence felt - keep all channels of communication open.
  • · Be quick to respond, especially to negative feedback. Give convincing replies.
  • · Ensure that communities you build keep growing.
  • · Portray the best face of your business to the world for your clients are intelligent and have other choices available to them.
  • · Catch the pulse of your audience and give them what they want.


Final Word

The greater your fan following the more success your business will achieve.

© 2013 Juana

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