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6 Simple Strategies for a Better Google AdWords Advertising Campaign

Updated on June 23, 2013

The concept of paid advertising is one of the best ways to get instant and targeted traffic to your website. Google AdWords is one of the most lucrative ways to get targeted traffic to your website instantly and for this you can simply create an account with Google Adwords for free. Once you have created the account, you can select and finalize your keywords, before you start bidding on them. Based on your bidding, your website will be listed in the search engine results page on the top or right side. When someone clicks on your ads, you will have to pay Google based on your bid amount and for this you have to recharge your Adwords account in advance.

Even though it is easy to start advertising on Google AdWords platform, you will need to do your home work well before you start getting clicks and traffic. There are various strategies and techniques adopted by online marketers so as to get more out of the PPC advertising campaign. Here are some of the major strategies to be looked upon that will help in getting better results from Google Adwords.

1) Getting Relevant Clicks
One of the most common problem confronted by the people is in getting enough clicks that can convert into a sale or leads. Unless you Ad copy do not have anything compelling for the visitors to click on, you will never be able to get relevant clicks. Your Ad copy must also be tailor made for those visitors who are seriously searching for your products or services. So you need to make sure that your Ad copy of your Adwords campaign are good enough to generate clicks and subsequently leads.

2) Adjusting your Bids
Another major thing to take care of your Adwords account is that you need to adjust your bids based on the competition for that respective keywords. By doing this you will be able to make sure that your website is listed in the sponsored section irrespective of the competition. This is really a time consuming act as you need to analyze your Adwords account on a daily basis and check out which keywords need to be adjusted with their bid value.

3) Create Different AdGroups
If you are serious about your Google AdWords marketing campaign, then it is better for you to create different AdGroups for each keyword and make sure that your keyword is highly targeted. By doing this, you will be able to improve your conversion rate in a better way. By creating different adgroups you will be able to set different bids, maximum CPC, geographical targeting etc for different sets of Keywords. by using Adgroups, you will be able to make your ads more specific and targeted. This will in turn lead into an increased number of clicks and thereby an increased number of relevant leads.

4) Customized Landing Pages
One of the big mistakes done during any of the Adwords campaign is not creating a customized landing page for a particular ad campaign. Usually the advertisers link the Ad copy to any of the product or services page on the website and usually such pages are not adequate enough to pull out enquiries. But if you make a customized landing page for your ads, with content created with a marketing point of view, then you will be able to get more clicks and leads from your Adwords campaign.

5) Image Ads
Image ads is something that are often ignore while using an Adwords campaign, but the real fact is that image ads are more capable of getting clicks that the ad text copies. The only thing is that the image ads should be designed in such a way so that the user would be forced to click on the ads. Using image ads, you will be able to convey a wider message when compared with the text ads.

6) Targeting Search and Content Network
If you are targeting only seach network for your Adwords campaign, then your website will be listed only in the search results pages. On the other hand if you are targeting content network, then your website ad will get a wider reach as on various websites where Google Adsense is used and other Meta search engines. So if you are using both search and content network, yoo will be able to get a wider coverage for your ads and thereby more clicks and conversions.

Ultimately Google AdWords is a all about testing and tracking which campaigns, and its Adgroups and keywords are faring better. So you always need to check and try to find out which setting for your overall campaigns work better. You can also use Adwords Campaign Experiment (ACE) for better results from your Adwords campaign as this tool from Google helps you to test and check how your ads will be performing by making various changes. The major advantage of ACE is that you need not make the changes on the live campaign to see the results, rather you can do it on another platform where you will be able to see the impact of the changes that you are willing to implement on your Adwords campaigns. There are also many other ways and methods to test and improve the overall performance of your Adwords and all depends upon your requirement and budget. But the above basic strategies can be implemented for better results from your Google Adwords campaign.


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