ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

8 Types of Social Media Post That Will Boost Your Engagement by 3X

Updated on July 6, 2020
arthurariel profile image

Arthur Ariel is a young enthusiastic learner that is addicted to learning new stuff and isn't shy away to share what he's learned so far

Overview

Source

If you’re like the rest of us, you’d probably know what is Social Media.

You know, the platform people use to share their contents and thoughts. Ring a bell?

There are a ton of platforms and even more a lot more accounts out there on the internet right now. We’re more connected to each other than any other time in history.

Businesses are also starting to take advantage of it and it’s great! Businesses nowadays gain a lot of reach and profit from followers on their platform.

But they know one thing more than anything, followers don’t mean anything if they don’t engage.

So Business pays PR do a lot of hard work to get their audience engaged! If you don’t have money to hire someone to market and engage with the people, you can do it yourself!

Social Media & The Importance Of Engagement

Before I tell you the types of post businesses use, you need to know why engagement is more important than followers.

Have you ever seen an account with 100.000 followers but has only like 20 likes in each of their posts? Yeah, it’s fake!

Usually it either from 2 reasons:

  1. The account paid to get followers.
  2. The account only promotes their account using ads.
  3. They don’t engage with their followers.

It’s good to get reach but without engagement, your business/product wouldn’t matter. You won’t gain revenue and you won’t gain any loyal customers out of it.

Yes, with a lot of followers you can look like you’ve got many fans supporting you, but those fans won't help you with anything when you don’t engage with them.

Engagement is king!

People Buy From Who People They Trust

and They Trust People They Like.

— Garrison Wynn

Now to gain engagement, you have to give value to your followers!

You don’t have to give free food or things like that, all you need to do is be close to your fan base/followers.

Actually and honestly engage with them will make your company seems more genuine. They’ll feel like they’re actually cared for and that’s what you need to have a loyal customer.

Remember, people buy from who they trust. (I’ve written an article about this, click here to read it)

Here are the 7 posts that engage with people:

  1. Offer A Fact.
  2. Run Competitions.
  3. Industry News.
  4. Fan Only Offers.
  5. Post From Behind The Scenes.
  6. Nostalgia.
  7. Teach Stuff.
  8. Promote Other Business.

Note: all of these works on any social media platform

Offer A Fact

When you offer a fact, you give your followers value by giving them relevant information that the followers will be interested in.

You don’t want to just throw facts that don’t relate to your company’s value or else you’ll look like a try-hard trying to make itself go viral.

Run Competitions

Running competitions will definitely engage the audience more effectively than the rest of this list.

If you could arrange a competition in which the people who shared the most gets an increased chance/win, you could get lots of engagement and traffic running to your business. It’s an absolute win-win for both you and your followers.

Industry News

If you could give relevant Industry news, your followers will perceive you as an insider.

It’s absolutely useful to keep followers coming back to check the latest news.

If you could find news and report it faster than any other platform, your value and traffic will instantly skyrocket! But please, pick your news wisely.

Fan Only Offers

If there is one thing we all love, it’s free stuff (or just a discount in this case)!

Fan/Follower only discounts will keep your followers coming back for more!

Not only will you get immediate followers, but you’ll also get the engagement that just keeps racking in.

Post From Behind The Scenes

A post from behind the scenes will immediately make your followers trust you more.

The fact that your company had the time to give the followers an update of what’s going on behind the scenes make you more genuine which leads to more followers trusting you.

This might not bring the most engagement, but it’s definitely one of the most impactful!

Nostalgia

Nostalgia is a unique case, if your company is a few years old, you could share information about your past and try to engage your audience by asking their past experience before the current update of your company.

Old followers will absolutely love this as they finally get a chance to tell how good you were back in the day.

You’ll even get more feedback than the other type of post if you do this.

Teach Stuff

Just like offering information, teaching your followers about a specific field will separate you apart from the other competition.

Imagine if Starbucks teaches their followers, without revealing their recipe/technique, how to make our own latte! It might not be the best latte you could make, but you’d definitely be coming back to try to learn another way to do it.

Promote Other Business!

Now, why would I want to promote other competition? Simple.

Reciprocity!

When you promote other Business, the other business will follow up by promoting you! The fans from the other side will become curious about your product and give it a try while your own fans will also give the other business a taste.

It’s an absolute win-win situation!

The 7 Types Of Post That Engage Followers

Source

Conclusion

So those are the 7 types of social media posts that get lots of engagement.
Remember, engagement is much more important than followers.

Give more than you take! You don’t want your followers thinking you just want to rip them off

Which Social Media Platform Do You Use The Most?

See results

Comments

    0 of 8192 characters used
    Post Comment
    • arthurariel profile imageAUTHOR

      Arthur Ariel 

      3 weeks ago from Jakarta

      Your welcome Naldfarnacio! I totally agree with your views about the internet being the best to boost your business and I hope this article was helpful for you

    • profile image

      naldfarnacio 

      3 weeks ago

      Very nice article, Now a days almost all people in the world has an access with the internet and I think it is the best way to boost your business, especially when your going to use all social media platform where people are always visiting.

      https://naldfarnacio123.wixsite.com/rlvxvaservice

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://maven.io/company/pages/privacy

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)