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High Paying Keywords 2016

Updated on November 9, 2015
Nothing wrong with loving money
Nothing wrong with loving money

Many online publishers make their money from Google Adsense ads. For us, targeting high paying keywords, can mean the difference between: clicks that make dollars and clicks that makes cents.

In this article, I will show you:

  1. How to find thousands of high paying keywords
  2. Exactly how much they are worth
  3. How much search engine traffic they get


Where to find a high paying niche

Before you can pick high paying adsense keywords you need to find a good niche.

Ezine Articles is my favorite place to look for high paying google keywords, when I run dry on ideas. It is an article directory which means that people are writing articles to get backlinks to their content. These people aren't doing it for fun, the keywords they are targeting are high value ones.

If you open the home page you will see the following:

These are all high earning niche categories. The first 7 running from Business to Real Estate, are the highest value ones.

So, I open one of the top ones, Finance. Then I look down the list and I decide, I am interested in the niche: loans. You can open loans and look at some of the articles that have been written. Pay special attention to the keywords they are targeting and which ones are doing the best.

We are going to look more closely at this niche, but first one more place where you can find a good list of high paying keywords.

This doesn't have to be ClickBank, you could look at any big online affiliate. The idea is that these affiliates are selling products and paying commissions for references. You want to find out what sells the best and then write an article, using relevant keywords. A lot of online marketers buy Adsense ads, then they convert these ads into affiliate sales. So if you pick a winner, there is sure to be high value ads available for your content.

Finding niche keywords with Adsense's tool

Google has created the most powerful keyword research tool. But it wasn't created for publishers like us. It was created for advertisers.

Open the tool, feed the word "loans" into it and run a search.

Then you will see something, like this. I want you to find the drop down list I circled in red. Select Show estimated Avg. CPC, this ads the Estimated Avg. CPC which I marked with a green arrow.

The CPC is how much advertisers pay Google for clicks. Google pays around 40-50% of that to publishers. So loan clicks pay around $5. If you look down the column some of the loan related keywords pay more.

Next to the CPC column you have the Advertiser Competition column. The more green you have in the bar, the higher the competition.

In the next column you have the search volume in the previous month and after that the average monthly search volume. By default this is set to broad, that is the number of searches, that have those keywords in them. Look at the drop down box which I have circled in magenta. You can change the settings there from Broad to Exact. Then you are looking at the searches which used those exact keywords.

Now a warning

Unfortunately, we aren't the only ones that have spotted just how valuable visitors to this content is. Which means that there is masive competition for these super valuable keywords. If you can't get your web page to the first page on Google's search results, there is very little chance of making much money from it.

Lets look at the Google search to get an idea of the competition.

I have a plugin installed in Firefox, which shows the PR of web pages returned by Google search. I have circled the top 3 results with red circles. They are 8, 6 and 4. Also I have circled the number of results that Google returned, which is 16,500,000. It would be very hard to get to the top of the search results, for this keyword.

So what now?

Well the game is to find well paying keywords, with reasonable amounts of traffic and not too much competition. I tend to target ones that pay around $1 per click and has more than 1,000 Exact searches, every month.


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    • cceerpp profile image


      7 years ago from Ghana

      Thanks a lot for your hub. By the way I found it on Google top 10 search for "high paying keywords." Congrats!

    • pinkdaisy profile image


      8 years ago from Canada

      Thanks for this great article on Adsense high paying keywords. I have added some high paying keywords to my environmental articles. This has really made a difference in my Adsense earnings.

    • jGaunt profile imageAUTHOR


      8 years ago from London

      Yes if the ranking sites aren't too relevant to the targeted keywords it's a good sign.

      I make all of my hubs 800 words or more because it does help with PR and ranking. Also use more than 15 tags.

    • seryhu profile image


      8 years ago from Canada

      Hi JGaunt, thank you for the wonderful information. So basically if the pages are not relevant to the search term but have high PRs, do you go for it? Let's say the terms searched are not in the title and/or URL, or are taken from different parts of the text, it means that we could possibly rank higher than these sites? How about length of hub, does it matter to obtain PR?

    • Dorsi profile image

      Dorsi Diaz 

      8 years ago from The San Francisco Bay Area

      Fantastic breakdown of how the Google keyword tool works. I just started using it recently and this hub helped explain how to better use it. Thank-you so much and thumbs up!!

    • jGaunt profile imageAUTHOR


      8 years ago from London

      Well for a key phrase that has decent traffic, you will get clicks as long as you are on the first page. I try to get in the top 3 as the traffic there is much higher.

      It's not just PR, you also have to look at how relevant the page is to the search term. If the first 3 results have the exact phrase in their title and are all PR 3 and higher, I would keep looking.

    • pakpub profile image


      8 years ago from Ohio

      What page ranks do you consider are 0.K. to try to beat? Do you only go for the number one spot on Google? Thanks.

    • ChloeAliceWilson profile image


      9 years ago from Spain

      OK that's great. Thanks for the reply.

    • jGaunt profile imageAUTHOR


      9 years ago from London

      If you input the keywords in apostrophes "best toys for toddlers" it returns only sites which use the exact phrase. I like that to return under 1,000 results and I probably won't go for it if it's over 10,000.

      I also look at the PR of the results on the first page. But it's more intuitive because you want to look at how relevant the pages are to the keywords which you are targeting.

    • ChloeAliceWilson profile image


      9 years ago from Spain

      Very useful info. Thanks. Do you have a rough definition or rule of thumb for how you decide what are low competition keywords - eg, under x results in Google or top results with PRs under x?

    • JPSO138 profile image


      9 years ago from Cebu, Philippines, International

      Bookmarking this hub right now.... Very helpful and informative.

    • profile image


      9 years ago

      Good and informative. It makes sense to focus on low competition keywords because the popular ones can be really competitive. I use this function too, thanks for sharing with others and reminding myself as well..because I seem to neglect this of late.

    • profile image


      9 years ago

      Great information, bookmarked, thumbed-up. Thanks for sharing.

    • Avare profile image


      9 years ago

      Thanks for useful info. Good tips for newbe like me :)

    • jGaunt profile imageAUTHOR


      9 years ago from London


      Firstly the search engines aren't the only source of traffic. So, you can target those keywords and get traffic elsewhere.

      You are never going to rank for 'loans' but you might be able to rank well for 'how to find cheap boat loans' and you will get similar amounts from those clicks as you will from 'loans'.

      There is no formula for finding keywords that have good traffic and pays ok. I just read around, in my niche, on Ezine and related blogs. If I have an idea I write it down and every now and again I research my ideas with the keyword tool and Google's search engine.

    • RobertHassey profile image


      9 years ago from United Kingdom

      Informative piece. But I had expected something else, though. You've written on how to find the high paying keywords and then added there's so much competition for them. I think that's probably something one expects. So I was thinking, while reading your article, if you'd be covering something on how to choose less competitive keywords and how to capitalize on them.

      Would you care to add that to your article? I imagine that would benefit your readers a lot, including this Internet loving hubpager.

    • Mr Nice profile image

      Mr Nice 

      9 years ago from North America

      Too much useful info & really making money with Google adsense is not that easy as people think. Thanks for sharing your knowledge.

    • agvulpes profile image


      9 years ago from Australia

      Thank you for being lenient with your fans I'm sure the rest of your fans appreciate that.

      Personally I do not "deny" any "comments " unless the language is offensive.

      We are all on Hubpages for various reasons and at different levels of efficiency, so I believe each member has a right to be treated in a civil and equal manner.

      I try to treat my Fans as they deserve to be treated and not in some offhanded ,pompous and arrogant manner .

      I hope that this comment does well for your Hub rank!

    • jGaunt profile imageAUTHOR


      9 years ago from London

      agvulpes - I prefer comments that ad to the discussion on the hub. I only delete the ones that are very short or generic to improve the quality of the hub, for my readers.

      I allow a few short comments on every hub, because it helps with the hub rank.

      Also I tend to be more lenient with my fans.

      Hope that clears it up.

    • AEvans profile image


      9 years ago from SomeWhere Out There

      Great info and now I know how several of my articles ended up on the first page and the first line of google, this is fantastic and I 'm am bookmarking for reference. :)

    • agvulpes profile image


      9 years ago from Australia

      G'day mate, I have just read through your comments and noticed that you have not approved some comments. Fair enough that is your choice! However you do not seem consistent in your selections. eg the comment above this from "chloefaith" which is gratuitous and self promoting. Will you please explain the rules again to your fans!

      btw good hub

    • chloefaith profile image


      9 years ago from White Sands Area

      Nice hub. Thank you for the information about Google Ad Sense, I will review this. Please visit my hubs when you have a chance.

    • leeroper profile image


      9 years ago from UK

      A good way to find new keywords with the adsense tool is to provide it with a URL to generate what it thinks your keywords should be. Try adding different websites like news sites and specific niche websites that have regularly updated content on their homepage. Run the tool and see if it finds any good potential keywords to focus on. This method helps find more unexpected keywords that you would not have first thought of.

    • perfumer profile image


      9 years ago from California

      Good info JGaunt!

      I look forward to reading your future hubs...

    • waynet profile image

      Wayne Tully 

      9 years ago from Hull City United Kingdom

      Hmmm now I've often wondered about actually trying to focus my attention on some keywords that haven't much competition but do pay over a I think I've found a handful. let the trial and error commence!!

    • Tom Rubenoff profile image

      Tom rubenoff 

      9 years ago from United States

      thanks for your patience as I deal with my "future shock" :0)

    • jGaunt profile imageAUTHOR


      9 years ago from London

      In both Tom.

      Also repeat the keywords in the content a few times.

    • Tom Rubenoff profile image

      Tom rubenoff 

      9 years ago from United States

      Duh, where do you put keywords in your hub? In the tags, in the content?

    • Wallpaper Queen profile image

      Wallpaper Queen 

      9 years ago from Malaysia

      Hey, thanks for sharing... btw, usually high paying keywords are so saturated in market. seems like everyone is targeting on them. Oh well, keep up the good work!

    • Chris Crow profile image

      Chris Crow 

      9 years ago

      nice internet marketing overview.

    • jGaunt profile imageAUTHOR


      9 years ago from London

      shrivcom - I don't always target long-tail keywords. My title is usually the keywords I am targeting and will typically be 3-5 words. Also I don't go after high competition keywords. What I tend to target is Keywords where the competition is low, the Adsense clicks pay $1 or more and where 1,000 or more people use the exact keyword phrase I am targeting.

    • mcarolyn profile image


      9 years ago from Philippines

      Thanks for sharing it here... I'll apply this technique and hopefully my adsense revenue will go UP.

    • rashidasaleem profile image


      9 years ago from Pakistan

      thanx friend for very nice information

    • adsensemaster profile image


      9 years ago from India

      nice details but adsense ads are published by millions of publishers and most of them are using this techniques so i dont think you will always get high paying keywords on your site

    • Mike Fuller profile image

      Mike Fuller 

      9 years ago from Indiana

      Very nice hub and truly helpful for everyone including the brand new people like myself thanks for the info!

    • gracy.bonsu profile image


      9 years ago from United Kingdom

      Great article, Very well explained. Keep posting more.

      This kind of article are more important and useful for a learner

    • reagu profile image


      9 years ago from Los Angeles

      It's interesting how the right keywords make a difference in income. I've seen 10 clicks on an entertainment site that netted a total of $0.35. Meanwhile, a loan site with 1 click can net $3.00.

    • neda07 profile image


      9 years ago from Split

      Before start using Google Keywords tool, pay attention to link which says:

      Search-based Keyword Tool

      Here you will find hot niches.

      If anybody need assist how to discover what people are buying, just let me know.


    • ajcor profile image


      9 years ago from NSW. Australia

      I would say that is somewhat shortsighted of you - have you considered that each comment adds to your traffic and that sometimes people ( who maybe short of time) just make a small comment as a form of bookmark in their comment file in order to come back later to re-read and or indeed make a more apt/pertinent remark....cheers

    • profile image

      Sherry Balcom 

      9 years ago

      Thank you so much for the information. You helped me learn another area to look when searching adwords. I also enjoyed the comments. There is so much to learn and I do enjoy others sharing information. Thank you all.

    • overnight profile image


      9 years ago from India

      Best thing about the google keyword suggestion tool is that it gives you a clear picture regarding seo, making money through adsense and helps you to calculate ppc budget for a website, if you are interested in doing so.

      Great article, Very well explained. Keep posting more.

    • blondepoet profile image


      9 years ago from australia

      What a fantastic article,this has been so helpful to someone like me just in my early stages of hubbing.It is probably the most helpful hub on this subject I have read so far thanks

    • jGaunt profile imageAUTHOR


      9 years ago from London

      ajcor I only aprove comments that ad to the hubpage. "Nice hub" isn't goint to make the cut.

    • ajcor profile image


      9 years ago from NSW. Australia

      why have you not approved my comment?

    • jGaunt profile imageAUTHOR


      9 years ago from London

      Lissie while it is true that the high paying niches are over crowded, if you research the keywords with the Adsense tool. It is possible to find combinations that pay well, but isn't too heavily covered. Though, I personally prefer to look for lower competition keywords than the ones you mentioned.

    • mandybeau profile image


      9 years ago

      I am noticing another pattern which is quite weird and I don't know why it works or how, but I will be writing a hub soon, if I can pinpoint the why's and wherefores, hub was good reading.

    • Lissie profile image

      Elisabeth Sowerbutts 

      9 years ago from New Zealand

      That's a classic example of the sort of keywords newbies go for and then wonder why they can't rank. The reality is that most sites on page 1 of google for bad loans or other gold mines are there because they buy links! Who wouldn't for the money involved - but its never discussed because its VERY against google's TOS! I just wrote a hub on a similar topic - my main advice would be to avoid weight loss, loans, credit cards and dogs - always used as an example by people teaching SEO!

    • ripplemaker profile image

      Michelle Simtoco 

      9 years ago from Cebu, Philippines

      Hi JGaunt!  This hub is officially entered into our Feb. Fri the 13th Hubnuggets Poll!  Congratulations! :-)  Visit Shirley Anderson's hub to vote:

      There is much to learn about earning online. And using high paying keywords is one of them. Now this I need to learn LOL :-) 

    • ameliehub profile image


      9 years ago from UK

      Thanks. The article directory idea is anew thing till now i was using Google adwords, Google insight Search, wordtracker. wordtracker is a good tool if you are looking for various combinations.

    • jGaunt profile imageAUTHOR


      9 years ago from London

      The plugin is called "SEO for Firefox"

      That's not all it does, it also highlights all the "nofollow" links on a page. Great plugin.

    • eovery profile image


      9 years ago from MIddle of the Boondocks of Iowa

      Now you went and let everyone else know of these.  I'll have nothing to read about except real estate, loans and dog food for the next few weeks in Hubpages.

      These are pretty much what I have been taught, but I haven't found my niche yet.  Maybe it could be a combo of Stay at Home Business, with Relationships and Women's Interests.  Yeah, I could cause some havoc with that!  Especially if I add Food and Drinks and some Recreation and Sports to it.

      Hey, you're little ranking tool is good. Where did you get it?

      Keep on Hubbing!


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