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Niche Writing: One Case Study

Updated on April 8, 2014

Do you have your own niche?

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How Do You like Competition?

The numbers are of such tonnage as to bring a herd of elephants to its knees. Okay, maybe several herds. The fact is that there are literally millions of writers in the world, and they all have access to the internet and many of them are after fame and fortune.

How, then, does a writer increase his/her chances of being discovered, being read and yes, making money?

If you have followed along with my writing articles, you know by now that I am a huge believer in niche writing. In other words, instead of trying to appeal to all readers in the world, concentrate on appealing to a small, select group of readers.

Let me put this another way: How many craft writers are there in the world? Now, how many quilt writers are there? Now, how many Amish quilt writers are there in the world? The internet is flooded with craft articles, but it is not flooded with Amish quilt articles. As we narrow the scope of our writing, we also diminish the number of competitors we have to go toe-to-toe with, and any old way you look at it, that is a good thing.

Of course, if you do not write to make money then there is no reason for you to read any further. If, however, your goal is to one day make some supplemental income by writing articles, then you really need to hop onboard the Niche Writing Express.

Today I am going to introduce you to a friend of mine. Suzanne is her name, and on the writing site Hubpages, her name is Suzie HQ.

My good friend Suzanne
My good friend Suzanne | Source

A Wonderful Example of Niche Writing

Suzi is doing everything right when it comes to niche writing. She has carved out a small niche in the personal beauty product field by writing about homemade personal beauty products, and she is pounding it for all she is worth. Let’s take a look at a sampling of some of her titles:

  • Homemade Shampoo Using Coconut Milk and Castile Soap
  • Homemade Cherry Face Mask Recipes
  • Easy Homemade Face Toners and Tonics
  • Homemade Carrot and Mango Butter Face Cleanser
  • Homemade Sunscreen Recipe
  • Best Homemade Mouthwash
  • Homemade Sensual Solid Perfume Recipe For Women

And the list goes on and on and on, each hub with a common theme within a very select niche.

This, my friends, is marketing at its finest. Just on a lark I did a Google search for homemade masks using almonds and guess whose article was number one? That’s right, my good friend Suzie!

On to the Next Step in the Process

On a related note, when a writer narrows the field by grabbing hold of a particular niche, the next step is to establish oneself as an expert in the field. Part of this is done by pounding the niche so that your name continually shows up in the search engines. Suzi is doing this, and every single time someone does a search for homemade beauty products, chances are the name “Suzie HQ” will show up. As that continues to happen she automatically becomes a name associated with homemade beauty products and thus, an expert in the field.

Now I’ll be honest with you. I have no idea what Suzi’s background is in this niche. I have no clue whether she has trained in this field or whether she has worked in this field selling products or whatever, but it really makes no difference. Selling, or marketing, is all about perception. When I quit my teaching job a little over two years ago I decided I would become a freelance writer. Please note that I had no experience at all, but that did not prevent me from setting up my own freelance writer website and start marketing myself as a freelancer. Within six months I was paying most of my bills from my freelance income.

Perception!

Once you have determined what your niche will be, you then need to establish a website and a blog pertaining to that niche. Remember that this is about image and it is also about maximizing the effect of the internet on your business. The more “hits” to your site, the more often your name will show up when people do searches, so you not only write articles on your niche topic, but you also have the website and blog drawing internet traffic, and of course you have links on your blog and website that lead back to your articles.

And the Next Step

It is now time for Suzi to write herself a tagline. A tagline is a marketing tool that summarizes your business in a nice, snappy line of text. Think Nike and “Just do it.” As of the writing of this article, Suzie is hard at work developing her tagline so that her product, which is herself, has an identifying line of advertising to go with it.

I recently decided on my own tagline for the writing articles that I write. “Helping writers to spread their wings and fly” is the tagline I decided upon, and it appears at the end of every article that I write. It identifies me as an expert in the writing field and a person to turn to for writing advice. Soon I will have business cards printed that include that tagline so that my business has that professional feel to it.

Travel is a wonderful niche
Travel is a wonderful niche | Source
Wildlife another rewarding niche
Wildlife another rewarding niche | Source

And Then the Next Step

Establishing yourself as an expert in a particular field is a numbers game. The more you pound your niche into the collective consciousness of the public, the more established you will become.

What do you think of when you hear the name Martha Stewart? If you said home decorating or something of a similar ilk then you understand the importance of marketing and perception. I have no idea what Stewart’s background was before she became famous, but I am convinced that she used a variation of the ideas I am presenting to you today.

You are the product and never forget that. You have to first decide what interests you and what you would like to write about. Then you have to answer this simple question: what am I providing that my readers need? Once you have established that niche and found your focus, the rest is repetition and more repetition of the same central message.

Solid information

And Another Friend

My friend Connie (Grandmapearl on HubPages) is working on this process right now. Her niche is birds and creating a healthy yard for you and our feathered friends. It has been interesting watching her settle into her niche and develop it. Now she is working on a tagline, and I have no doubt she will soon be an established leader in this interesting field.

And I could go on and on. Another friend, Deb (aviannovice on HubPages) writes a weekly series about the wildlife at Boomer Lake in Oklahoma, and in the process has established herself as a local expert in that area. Lizzy (Radcliff on HP) has her healthy eating and Abby (Abby Campbell on HP) her workouts for a healthy lifestyle. All have embraced the concept of niche writing and all are slowly but surely making a name for themselves in their chosen field of expertise.

Can it be done when writing about less specific fields? Say, for instance, that you are an essay writer who writes about life and reflections; could you make that a niche? I believe you can. I have done so with my “Moment With Bill Reflections”, and my friend Joe (Hawaiianodysseus) has done the same with his Walking series.

Relaxing until I hear from you
Relaxing until I hear from you

Any Questions?

If so, you know how to get hold of me. You can email me any old time at holland1145@yahoo.com and I’ll be glad to answer any questions you might have, or give you advice if you seek it. We are a community and as such we should be helping each other as often as possible….at least that’s what I believe.

I hope you take this information and reach for the stars. I want to hear from many of you that you are now experts in a particular niche, and I want to see the gods of Google bow down in your honor. At the very least, I want you to make some money doing this thing called writing.

One last word and then I’ll let you go: an old saying of my dad’s was that you can put a dress on a pig but it is still a pig. What did he mean? There is no substitute for good writing. You can pick your niche and pound it home; you can develop the best tagline known to man and you can put together a beautiful and professional website; but if you can’t write it will all be for naught. Work on your craft before you start working on your niche. In other words, the horse always comes before the cart.

2013 William D. Holland (aka billybuc)

“Helping writers to spread their wings and fly.”

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    • billybuc profile image
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      Bill Holland 3 years ago from Olympia, WA

      susi10, that is music to my ears. Thank you so much. I love helping other writers and I am very happy that I've been able to help you in some way. Have a wonderful weekend.

    • susi10 profile image

      Susan W 3 years ago from The British Isles, Europe

      Fantastic hub, Billy! I never really focused too much on my current niches by writing more hubs on them but I will begin writing more hubs within my niches. Your example of Suzanne is perfect and shows what an expert you can be in a particular niche if you stick at it. One of your niches is how to write a novel and everything associated with novel writing, is extremely useful to me at the moment. I am thinking of writing a book at the moment with a clear outline of what the story is going to be about. Your hubs are so valuable to me in all aspects including the prologue, synopsis and the query letter, down the line. Thanks so much! Great hub, voted up and shared.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Gail, that is good news.....if people notice then it is doing what it was intended to do. Thank you for mentioning that.

    • Gail Meyers profile image

      Gail Meyers 4 years ago from United States

      Another well written hub full of good advice, Bill. Btw, I have noticed your tagline prior to you mentioning it in this hub. So, I guess it is doing what it is intended to do! Voted up.

    • modeskrita profile image

      Rita 4 years ago from Dhaka

      welcome

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you modeskrita, and thank you for the visit.

    • modeskrita profile image

      Rita 4 years ago from Dhaka

      smile is so cute

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Carol, I love that...need to reniche! Great line and good luck choosing a new direction. We are constantly adjusting in this business, so don't give up. :) Thank you and I hope you are finding some relief from the heat down there.

    • carol7777 profile image

      carol stanley 4 years ago from Arizona

      I think I missed this great hub. As you know I have a niche but have not been writing lately..working on book, blog and web...However I so agree with you and especially a great tag line..I need to focus on that. Suzie HQ has certainly worked on her niche and all her hubs are not only useful but well written with lots of personality. I think I need to reniche..Thanks for a great tribute and well written hub. Maybe the pig should wear designer jeans.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Good luck, Pete, and thanks for the visit new Papa!

    • weestro profile image

      Pete Fanning 4 years ago from Virginia

      Always inspired by your hubs Bill, nice work again! Now I'm off to find that niche!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Alicia. you are very welcome. Suzie is a good one for sure and a fine human being.

    • AliciaC profile image

      Linda Crampton 4 years ago from British Columbia, Canada

      This is yet another very helpful hub in your wonderful collection for writers, Bill! Thanks for creating it and for featuring Suzie, who is a wonderful example of a niche writer.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      No doubt about it, Walter!

    • WalterPoon profile image

      Poon Poi Ming 4 years ago from Malaysia

      QUOTE: "So even if no one reads my articles and books, I am at least continuing to enjoy my hobbies."

      Suhail, great attitude! It's like enjoying the sand, after having fallen down, LOL.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Suhail, I love your attitude. Great way to look at your writing career.

      Thank you for that reflection.

    • Suhail and my dog profile image

      Suhail Zubaid aka Clark Kent 4 years ago from Mississauga, ON

      The disappointment with niche market is that there is an extremely small segment of population that is attracted to your products / services, but that can be a dedicated following.

      Another advantage for the providers (e.g. writers like us) is that they only offer those products and services in which they are themselves interested and take pride in.

      So even if no one reads my articles and books, I am at least continuing to enjoy my hobbies.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Walter, I'm going to bow to you on this matter. Let's just say I'm not perfect. :)

    • WalterPoon profile image

      Poon Poi Ming 4 years ago from Malaysia

      QUOTE: "Walter, we'll save those for another lifetime. I don't have the time to write about my vices. LOL"

      Billybuc, you not only write very excellent sentences but you are giving me a run for my money by writing between the lines. By "I don't have the time to write about my vices", are you saying that you've too many? I hope you are not fighting me on that aspect as well, otherwise I will really run out of money!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      I know you will, Deb, and you are very welcome.

    • aviannovice profile image

      Deb Hirt 4 years ago from Stillwater, OK

      That makes a lot of sense, Billy, and thanks for the mention. I will and am striving to make it better.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Mel, that's an interesting niche and I hope you do well in it. Thank you for the visit.

    • Mel Carriere profile image

      Mel Carriere 4 years ago from San Diego California

      Thanks for the advice. I had already decided to hone in on postal related topics, in order to target a fairly vast audience that is interested in this field. At the same time I am trying to compose hubs that might be appealing to the general public as well. It seems to be a fine line to walk, but hopefully it will eventually reap dividends.

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thanks for sharing that, Vinaya! Either way, narrowing the focus is a good route to take. Generalizations cover too many people, and it's hard to gain a following when there is no discernible target.

    • Vinaya Ghimire profile image

      Vinaya Ghimire 4 years ago from Nepal

      When I had not discovered online writing, I wrote newspaper articles on various topics such as religion, culture, society etc., and was trying to develop my niche as a storywriter. However, after I began online writing, I want to develop my niche in content writing.

      Thanks for sharing this interesting case study.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Walter, we'll save those for another lifetime. I don't have the time to write about my vices. LOL

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you Thelma and you are right, Suzie is a wonderful person. Enjoy your weekend my friend and blessings to you always.

      bill

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Walter, it's decreed by someone...maybe my inner child. :)

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      vkwok, I try my best. :) Thank you!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Walter, I think that's a great niche for you. Best of luck to you my friend. As for the book....time is always the determining factor and I'm short of it daily. :)

    • WalterPoon profile image

      Poon Poi Ming 4 years ago from Malaysia

      Thelma Alberts, your niche is in food, travel, and good living. You find Billybuc's advices awesome? Wait till you hear about his vices, LOL.

    • Thelma Alberts profile image

      Thelma Alberts 4 years ago from Germany

      WoW! You´re right with highlighting Suzie in this hub. She deserves it. You are a great person Bill. Your advices are awesome. I still don´t know what my niche is in writing, but time will come. Thanks for sharing this hub. Have a lovely weekend with your family. Take care;-)

    • WalterPoon profile image

      Poon Poi Ming 4 years ago from Malaysia

      Vkwok, actually, he has no choice. This is his life's mission, as decreed by the Almighty God.

    • vkwok profile image

      Victor W. Kwok 4 years ago from Hawaii

      You always find time to give writers great advice!

    • WalterPoon profile image

      Poon Poi Ming 4 years ago from Malaysia

      Livingsta, smile because you're on Candid Camera.

      Billybuc, you are right. I think I've found my niche, without even realizing it. My niche is in writing what I don't mean and meaning what I don't write. As you can see, none of my comments heap any praise but if you read between the lines, it's not mere empty spaces, LOL.

      By the way, I'm at the moment reading "Lawrence Block on Writing Fiction", a book comprising a collection of 43 articles from his Writer's Digest magazine's column. And as I read, I've this urge to tell you that you should do the same one day, i.e. compile all your hub articles into a book. Each of his article is between 1,800-2,000 words.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      I'm glad, Dahlia!

    • livingsta profile image

      livingsta 4 years ago from United Kingdom

      Thank you Bill. Makes me smile :-)

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Glad it helped Lurana. Thank you!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Anna, I agree. :)

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Walter, I think you may have found your niche. LOL

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thank you Anna and I applaud you for that choice. We have to follow our passion and our reason for writing.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Walter, you are just going to have to read my earlier stuff to find out.....or not. LOL

    • billybuc profile image
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      Bill Holland 4 years ago from Olympia, WA

      Thank you Vellur. I hope you found something useful in this hub and that it helps you.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Shiela, you are the only one who needs to know. Establish yourself as an expert and others will believe it.....it is no more deceptive than any other business.

      Thank you and good luck with that niche.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thanks for hanging in there, Ruby! I love that you like to learn. Says quite a bit about you my friend.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Cat, you are very definitely nicheable; the question is whether you want to be or not. :)

      Thank you my friend and I hope you have a great day.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Very true, Michelle! It's all about perception. Thank you!

    • MrsBrownsParlour profile image

      Lurana Brown 4 years ago from Chicagoland, Illinois

      Super helpful and relevant! :-) Lurana

    • Anna Haven profile image

      Anna Haven 4 years ago from Scotland

      No, no echo....

      Just way too much intimate details of your private life!

    • WalterPoon profile image

      Poon Poi Ming 4 years ago from Malaysia

      Anna, me too... I also like to write in different genders. Whether male, female, or transvestite, I like them all. (This time, no echoing, right?)

    • Anna Haven profile image

      Anna Haven 4 years ago from Scotland

      Great advice here.

      I like to write in different genres to develop my writing; but my heart lies firmly in fiction. Which is the road I plan to follow ultimately.

      Your tag line suits you.

      As always appreciated and remembered.

      Anna

    • WalterPoon profile image

      Poon Poi Ming 4 years ago from Malaysia

      What is a niche?

    • Vellur profile image

      Nithya Venkat 4 years ago from Dubai

      Great advice and having a niche topic to write about is an added advantage and true a horse always comes before the cart.

    • shielamaeparreno profile image

      Shiela Mae Parreno 4 years ago from Davao City, Philippines

      Thanks Sir Bill! I was about to email you asking advice on this. I was thinking of choosing a niche but you mentioned on your previous hub that I need to be an authority on my chosen niche..and since I do an entirely different thing, I lost heart. But in this hub you say nobody really knows or wants to know your past background once you've established your name..yey.. love this hub..

    • always exploring profile image

      Ruby Jean Fuller 4 years ago from Southern Illinois

      I know you said to stop reading if you didn't write for money, but i didn't listen. I like to learn and i love to write. Having a niche sounds like clever writing..Thank's for sharing...

    • Cantuhearmescream profile image

      Cat 4 years ago from New York

      Billy,

      This is an excellent hub and I so love how you highlighted other hubbers and provided good examples of niches. I'm also glad you provided a rhyming word for niche in the above poll as I am wondering aimlessly... and I thought it was funny :D ... Like Dorothy from The Wizard of Oz says 'Oh, I don't think there's anything in that black bag for me'... I just don't know that I'm nicheable? It's something to think about, definitely! Still very informative and I will be walking away with thoughts to ponder!

      Have a wonderful evening Billy,

      Cat

    • midget38 profile image

      Michelle Liew 4 years ago from Singapore

      Great advice!! You have to know your stuff and make your voice heard in niche writing. Thanks for sharing, Bill!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Suhail, I like the second idea the best, and it would make a great niche. I can see that as a specialty niche that few write about. Best of luck with that and thank you!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Cyndi, I love how your mind works, and I love how you follow through on your ideas. That's the only way good things will happen. We have to follow our instincts and our dream, and adjust as we go. I absolutely love your drive.

      Thanks for sharing. I'm in the process of moving away from HP...not permanently but my writing here is almost done....I have much bigger fish to fry. I will still support other Hubbers and probably write two hubs per week, but I need to move on to the bigger picture that I have been working towards.

    • Suhail and my dog profile image

      Suhail Zubaid aka Clark Kent 4 years ago from Mississauga, ON

      Another great hub from you Billybuc.

      A friend of mine, who is an adventure traveller and motivational speaker, has made his niche in writing on his adventures and he has developed his fan base rather quickly. Therefore, I see that you have a great advice for all of us.

      I must say that my niche is developing, because I have an itch. I was thinking that my niche could be around my Smith Magazine's Six-Word Memoir, i.e. embracing diversity, outward bound, supporting causes, but I think ultimately it will revolve around dog companionship for outdoor adventures and conservation. At least I hope it goes that way.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Rajan, grab two or three keywords that fit into your niche. Then ask yourself what you are trying to teach others....then put it all together into a tagline. Your niche is perfect for this hub, and I'm sure a tagline will help you.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Jackie, I guessed that about you. LOL Check out the others; there are some good people mentioned in this hub.

      As always, I thank you young lady.

    • Jackie Lynnley profile image

      Jackie Lynnley 4 years ago from The Beautiful South

      I will have to check out your friends too, I know you know that secretly I would love to get rich writing!

      Always a good read! ^

    • rajan jolly profile image

      Rajan Singh Jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

      Hi Bill,

      This hub has certainly has me thinking of having a tagline for my niche. As you know health, and more so, natural foods for health, is my core niche. Can you throw up any ideas?

      Great, useful and interesting write as always. Have a great day and a wonderful coming weekend, my friend.

    • cclitgirl profile image

      Cynthia Sageleaf 4 years ago from Western NC

      Good stuff here, Big Bro. On HubPages, I probably have about 8 categories of stuff on which I write, but I could argue they're all related: arts, language and culture (and the derivatives from that). But, you bring up an interesting point. I am thinking about creating another account just for Spanish stuff (that will also go with my Teachers Pay Teachers store). I haven't done it yet: I have a lot going on at the moment and rethinking the blogging stuff - at least in the capacity I do it now. Not that you need to know, but I'll share anyways because I'm having fun commenting. I am not wanting to abandon my main blog, but perhaps only post there once in awhile. But, I've already created another (free this time, by golly) for Spanish Teaching. It WILL be niche: focused on elementary Spanish teaching. So will that HP account. I'm going to be looking to see how my "broad range" accounts do vs. an ultra-niche account. :)

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Faith, check out Suzie for sure. That girl knows what she is talking about.

      Thank you my friend. I'm always happy to see you.

      blessings always

      bill

    • Faith Reaper profile image

      Faith Reaper 4 years ago from southern USA

      Hi Dearest Bill,

      Excellent article once again on how to carve out that niche and introducing your friend and hubber Suzanne. She certainly does have that niche covered! I have always been interested in maybe a small business making homemade soaps, so I shall visit your friend!

      Thanks for the great info as always!

      Blessings, Faith Reaper

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      mylinda, all in good time my friend. Keep working towards that goal and eventually you will make it.

      Thank you again for visiting and I hope this finds you well.

    • mylindaelliott profile image

      mylindaelliott 4 years ago from Louisiana

      That's all some great advice. The area I'm not versed in is the video production. I keep thinking I will get there but not yet.

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Gail, it's good to see you again. I'm always happy to see you pop up, and you have always been so kind to me. Thank you as always.....yes, there has been some success....hard work will pay off if one is determined enough. I have a long ways to go my friend. The journey has just begun.

      Thank you again, Gail!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Liz, that was an interesting observation you made and I agree with it. Great minds think alike, yes? LOL Thank you!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Michael, man, I have trouble taking compliments like that one. I'll just say thank you and know I mean that from the bottom of my heart.

      bill

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Jo, I am happy you are heading to check out Suzie...she is good people and I consider her a good friend, as I consider you as well. :) Thank you!

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Thanks Kathryn!

      I just love Susie and how hard she has worked to make that niche sparkle....and she is going to see some good results from it in the months ahead.

      As will you if we can ever get you the time necessary to writer more often. :)

      bill

    • billybuc profile image
      Author

      Bill Holland 4 years ago from Olympia, WA

      Lucky, you certainly can writer whatever you want on HP....it depends on what you want out of HP. If you are here to make residual income then I think the niche thing is the best way to do it....if you just write for enjoyment and to inform, then who cares whether you write a niche or not? :)

      Thanks for stopping by.

    • Happyboomernurse profile image

      Gail Sobotkin 4 years ago from South Carolina

      Hi Bill,

      This is another great hub offering practical advice for writers and it was interesting that you gave several examples of other hubbers who have had some success with niche writing.

      Am glad your own writing career is taking off. You certainly deserve success as it's obvious you work hard almost every day turning out a quality product, whether it be a book, or on your online writing sites.

      Am voting this up across the board except for funny.

      Sending Hub Hugs Your Way,

      Gail

    • epbooks profile image

      Elizabeth Parker 4 years ago from Las Vegas, NV

      Great advice! I think everyone has a niche even if they haven't discovered it yet. What is great about niches are what may be difficult for one person may be second nature to another. So the advice or information is helpful. Thanks for writing this terrific hub. Voted uP!

    • cleaner3 profile image

      cleaner3 4 years ago from Pueblo, Colorado

      Bill you are the spokes of hub pages and I must compliment you on your constant endevours to educate and impart your considerable knowledge to all the hubbers. what a great writer and wonderful person you are.

    • tobusiness profile image

      Jo Alexis-Hagues 4 years ago from Bedfordshire, U.K

      Bill, wise and generous as ever!....Great hub, I'll need to come back now and again so I'm sharing and bookmarking.

      Can't stay, got to check out Suzie's work. ;)

      Thanks for this.

    • Kathryn Stratford profile image

      Kathryn 4 years ago from Manchester, Connecticut

      I read Suzie's hub first, and saw a reference to this one. She is definitely a great example of a niche writer, and I am happy to be following her!

      This is a great article on the subject. Thank you for sharing this with us, Bill!

      ~ Kathryn

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      Stephanie 4 years ago from Canada

      Very interesting! See, I figured that I'd need a niche for a blog, but I haven't thought at all about hubpages in terms of niche. I figured I'd just write what I want here. Thanks for the food for thought!

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      Bill Holland 4 years ago from Olympia, WA

      Made, poetry is the hardest thing for me to write. :) You do it so well.

    • Made profile image

      Madeleine Salin 4 years ago from Finland

      Poetry seems to be too simple to write, LOL, but I could think about it. Thank you Bill. :)

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      Bill Holland 4 years ago from Olympia, WA

      Made, your poetry is divine. Maybe that is your niche...."divine poetry." :) Thank you my dear friend.

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      Bill Holland 4 years ago from Olympia, WA

      Thank you Dahlia...I am seeing more niche writing out of you with your endangered species hubs and I love it!

      blessings and a hug coming your way

      bill

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      Bill Holland 4 years ago from Olympia, WA

      Glimmer....exactly! Suzie has a niche but just as importantly she is good at what she does, and she carries an air of authority in her writing on that niche. Great point, Glimmer!

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      Bill Holland 4 years ago from Olympia, WA

      Heidi, there are examples like Martha Stewart all around us if we pay attention and learn from their lead. It is all about perception in the business world. Sure you have to have a quality product, but how your buyers perceive the product is infinitely more important. ....and yes, I know you get it. :) Thank you for adding your knowledge to this topic.

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      Madeleine Salin 4 years ago from Finland

      I learned about niche marketing many years ago when I studied marketing. I know I should find a niche for my writing, too. I'm still looking for something that I like. Helpful article by an great friend and writer, who's "Helping writers to spread their wings and fly." :)

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      Bill Holland 4 years ago from Olympia, WA

      drbj, I agree with you completely, and may your search be a short one. :) Thank you as always.

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      Bill Holland 4 years ago from Olympia, WA

      Thank you Karen! I had to find some focus to my writing so that I could maximize the effect of it all. I hope you find your niche and it serves you well.

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      Bill Holland 4 years ago from Olympia, WA

      Michael, you made mention of an important point. There is only one of me, as there is only one of you. We are all capable of providing a fresh perspective on a subject. We need to concentrate more on our uniqueness and less on the amount of competition there is in writing. Great point my friend.

      As for helping people and giving away my knowledge....my gifts, whatever they may be, are useless unless they are shared. I have always believed that and I know that you agree.

      Thank you my friend. You are very kind.

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      Bill Holland 4 years ago from Olympia, WA

      Barbara, thank you for that. That is exactly what I am talking about. There is a lady that just decided to build a business and declare herself an expert in her field. The power of perspective!

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      livingsta 4 years ago from United Kingdom

      This is a brilliant piece of advice Bill. I do understand the importance of niche writing now. Thank you for sharing this useful information with us. Have a blessed day :-)

      Voted up and sharing!

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      Glimmer Twin Fan 4 years ago

      You have picked the perfect person for your niche writing hub. Not only does she have a niche, she does it well and keep me coming back for more of her hubs. That says it all. Really useful hub Bill!

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      Heidi Thorne 4 years ago from Chicago Area

      Billybuc, I think your niche is writing about niches! :)

      You know I'm in 100% agreement on this. Yes, if you keep hammering away at your niche topic, you will start to show up higher in the mighty Google stream. You'll become bored with your constant emphasis on the topic before your audience does!

      There are some amazing hubbers who "get it," and Suzie HQ is definitely one of them. The ones that, in their bio, say things such as "I write on anything that crosses my mind," are going to have a hard time establishing a niche for sure.

      BTW, you were talking about past experience to qualify for you for your niche. You're right, there is no stamp of approval. Our girl Martha Stewart was a model and stockbroker before she took the throne of being a domestic goddess based on her love of all things home and cooking.

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      drbj and sherry 4 years ago from south Florida

      Fascinating topic, Bill, and as always, you more than did it justice. I believe almost all writers may have a niche, it's just that some of us are still looking for it. :)

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      Bill Holland 4 years ago from Olympia, WA

      Mickster, I darn near included you in this hub....you really do have a niche and despite yourself you are doing everything correctly. LOL The only reason I didn't mention you was because it might be bad for your heart, and we had to let Suzie have the limelight by herself, don't you think? Got to keep that Irish lass happy because you and I both know about that Irish temper of hers. Not a pretty thing at all. :)

      Keep pounding, buddy, and let me know if you want a discount on that leaning desk. I'll call up the factory rep and you'll be writing in comfort before June is over.

      Thanks buddy; you are appreciated and enjoyed greatly.

      bill

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      Bill Holland 4 years ago from Olympia, WA

      Connie, I'll be here as long as you'll have me. I'm enjoying watching you and your niche grow. It's exciting for a teacher to see an enthusiastic student. :) Thank you my friend and have a great day.

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      Karen Hellier 4 years ago from Georgia

      Very nice one here Bill. Makes me wonder what my niche should be. I have way too many interests. Maybe I need to get all those words and stories I have been keeping inside...out, before I can figure out my niche? Anyway, you make some excellent points here. And I love that you used a case example. Very illustrative of the point you are trying to make in the article. Voted up and shared.

    • Michael-Milec profile image

      Michael-Milec 4 years ago

      Hello William D. Holland, sir.

      Overwhelming . Bill, you're most amazing person to know, peculiar , "odd" ( if I correctly understand the meaning ), exceptional. You're giving away ALL your known secrets of successful writing only because you do care for others. Thank you.( unparalleled to my previous experience among the peers ).

      Since reading your articles /commenting (?!) every time I wanted to say, 'this is the best "- now I owe you including this one to declare " the best yet ".

      Interesting questin you ask ' how do you like competition ' - and shortly after saying to ' discontinue here...' ( in a case doing it , all dreams of writing would be doomed to die). Instead it has been confirmed to me what I've learned in the business , a genuine" competition " is impossible. There aren't two identical persons , with the same talent/idea or a " finished product". ( A list of your friends!- no equal to them ). Knowing unending riches of the Creator there would be need for more " special" receivers of writing gifts not to clash with competition.

      You've just released a blessing along this my understanding " work on your craft before you start working on your niche".

      ( good enough reason being still at the commenting level).

      Voted up,useful, awesome and interesting.

      God bless you continually so you'll stay a blessing to us.