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Analysis of an Example PreLaunch Sales Letter

Updated on July 2, 2011
Example PreLaunch Sales Letter
Example PreLaunch Sales Letter

Examples of A Sales Letter

Creating an Internet Sales Letter

Over the past number of months, I've learned one way to make money on the Internet is to sell things. To be successful, one must learn how to write sales copy that sells. I've been studying the various ideas and trying to figure out what makes people click...both figuratively and literally.

You can spend lots of money and everyone has an idea about what works. There are formulas and software programs galore. What I've found is that I like what I like and my guess is I'm not alone. If I like it probably there are others who like it so I'm going to concentrate on what I like and figure out why I like it! Well that's my theory of Internet sales letters.

Below is an example of something that hit me right and yes....I clicked. Now I'm going to explain what I liked and why I clicked.

Example of a Sales Letter for Pre-Launch

Today I got an email today that was a pre-launch sales letter. I liked this example and I thought I'd share it. It looked like this;

Dear Member.

I have been working on the most amazing business projectof my 40+ year business career.

In a few days, I will share it with you in an exciting video (almost finished) that will PROVE why SOON virtually anyone will be able to succeed in business..... yes, even succeed in the network marketing program of your choice.

However, I do have one small piece of my project to share with you - Right Now!

Have you ever wished you could be sitting at, or very near, the top of a quality Matrix program? In 40 years of networking I have never had that luxury until now...... this is your chance too, and you can lock in your top position immediately without spending a dime.

This is absolutely a once-in-a-lifetime offer. The best part is you can take immediate action and NOT risk a single dime - IT IS F.R.E.E - and, you have zero obligation whatsoever!


Do it right now - go to www(dot)hotprelaunch(dot)com/253970 ( Editor's Note: I've purposely modified the URL so it does not turn into a link.)

Remember to be on the look out for my next email. It will include my new video.

To your prosperity,


My Analysis of the PreLaunch Sales Letter

At first look, I usually won't click on something like this. I just put it in the trash after a quick once over. This time however, given my quest to learn how to write good sales copy I took a look and liked what I saw. In this sales letter there were four things that I like, thus it made this letter attractive.

  1. Established Credibility - By talking about the 40+ years in business the writer immediately establishes a foundation upon which someone would seem believable. I'm not much for I used to live paycheck to paycheck now I work 2 hours a day and make 6 figures. That's a bunch of hooey. I found this more credible

  2. No Cost - The bolded "It is F.R.E.E." worked for me. It made me think well if it is free, there is no cost so what's the worst thing that could happen. Now your brain is telling you if it is free, how good can it be? Or what's the catch? That is your rational brain and mine was saying the same thing. The battle is with the less intellectual side that says what the heck, it is free? What do I have to lose? The only risk I'm taking is a few emails so why not?

  3. Establish Time Pressure - They noted this was a pre-launch. That means you are getting to see this before the masses. If you want to get in...the implied message is you need to act now before everyone else does! Argh! Where's the link! Really this again is just copy but it is effective.
  4. Call to Action - The note ended up with a simple call to action. Tie that to the time pressure and you have yourself a hook! The fact that it was a simple call to action with low risk and time pressure added up to...well let's just say I clicked!

Why I Clicked the Link

Given my study of sales copy, a boyish curiosity and my desire to make more money, I clicked. The rational side of me wanted to see what kind of message or information was inside after I clicked the link to add to my study of sales copy. So for me, not only is the reward potentially financial but I will also benefit by taking a closer look at how they frame their sale and continue the sales process because we all know somewhere down the line there will be an offer to purchase something. But the question begs how will they do this? I wanted to see some of the writing, how it is crafted and what message they are trying to send.

For me I'm getting one benefit for certain and if by some small chance I can make a buck or two all the better. My plan is to learn from this and apply it to my own business because I like the way they crafted this sales letter.

Final Word

Now I'm leaving it up to you if you want to click the link to jump in to the prelaunch. If you don't, no big deal. If you do, I guess we'll see what's going to happen here!


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    • Tom T profile imageAUTHOR

      Tom T 

      8 years ago from Orange County, CA

      dahoglund - Yes right now I'm having fun. It is kind of a hobby so I get to learn something. Maybe one day it will pay off and just maybe it will turn out to be an exercise for my brain. Either way...I figure I'm better off for it. Thanks for stopping by.

    • dahoglund profile image

      Don A. Hoglund 

      8 years ago from Wisconsin Rapids

      Way back when I was young I liked to take sales letters I got in the mail and rewrote them.However my career went in a different direction but it is still a good exercise.


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