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Sell yourself the rest will follow

Updated on March 8, 2012

Sell yourself, this starts at about 5 months old for most people

Whether we know it or not each and every one of us is a marketer. We actually start before we are able to crawl. Selling ourselves to the people around us is how we get attention at this age. At first it's with smiles and tears, then with age it becomes "mommy look me". "Me want ooou dada". "Bubby play me". "Sissy hug". When we find out what gives the best results we repeat it. How many times as a parent, grandparent, aunt, uncle, brother, sister, or cousin have you heard "again", "again", "again" from a little one? This is sell yourself as a small child understand it.

We improve as we age

When we go to school we are still selling ourselves. Teachers pet is trying hard to get attention from the teacher. Bullies are trying to get the attention of others in a way that doesn’t work well, they usually do make friends with the ones who give them bloody noses or call their bluff. Class clowns are trying to get as much attention from everyone as they can. The athlete is marketing their ability. Even the quiet, shy student is marketing themselves the only way they know how. Our first date is because we marketed ourselves to the person our affection is aimed at. When we get our first job we have marketed ourselves to the interviewer.


As we age we use props to help us. Cars, houses, and clothes are examples of props. What we wanted as a child was attention and its really no different now. We want people to see what we believe in, who we were (mostly writers), or who we are now. Not many realize the most important prop they have is themselves. Attitude is truly more important than knowledge. We want to be someone people want to associate with and all the external props mean nothing in the end.

One thing at a time

The most successful marketers concentrate on one thing at a time. Those who follow their passion do better than those who don't. They carefully choose what they are going to offer making sure it has value, is something they believe in and would use themselves. It also must be priced to compete with other similar products or services.

Find a strategy that works

Marketers should try many marketing approaches until they get the results they are looking for. They have to learn what doesn’t work quite often, sometimes to the point the feel they should have given up long ago, before they find out what does. This is done by sticking to one strategy until it is fully tested is truly the way to go despite what they perceive as failure at first. What that means is they don’t change the product or service completely or the approach being used to promote it until they are absolutely sure its not going to work. If a marketing strategy they are trying doesn’t work its time to try another method not another product or service. An approach we have used was altering the product slightly to fit a new audience. This can be done with services also.

Sell yourself first the rest will follow

To be an effective marketer you need to know everything about your product or service. If you want someone to buy a product or service you want to convince them that you are the expert in your field. Extensive Knowledge is not as important as a good attitude and passion. Passion and attitude produce better than any other combination. What you are now selling with your attitude and passion is what you know and that means you are selling yourself.

Telling not selling

An excellent marketer is actually selling themselves as an expert in their field. They then tell about the product or service instead of trying to sell it. Quite often they will show another product or explain another service which is not as good or more expensive so they can compared. They can then explain why the their product or service is the better value.

Authors who share the work of others are doing a type of telling instead of selling also. When they share they are creating value, valuable links and readers, for the author they are sharing. The high PR ranked link also helps with search engine optimization. This is referring to the ones like us who share with social networks outside the writing platform. They are also inviting any of those who are reading comments, especially those sharing to their work. Whether this is more true of marketers such as myself or everyone is unknown. In our case we look for articles which have value to our friends, fans and followers, however we always search those who are sharing first.

Make sure there is enough value

People don’t like to be sold, they want to feel the decision to spend their hard earned money is their own. Quite often a marketer will sweeten the deal just to make sure they have provided enough value. They also know when to put in the call to action. In most cases a sale won't be made unless the marketer asks for it. They now use lines like limited time offer, join now its free, there are only a few left, and act now, Or use one day price reduction, instead of buy it now or its the last one, unless its true.

Marketing is a learned behavior

An excellent marketer has either learned the hard way or has had a mentor or two teach them what they need to know. Personal experience has taught me there is nothing harder than marketing something of value “free” with truly no cost or obligation. If its free you can’t lower the price, or sweeten the offer. In many instances now we give these free things away as gifts. One of our lines is "Have you tried Video Email?, Hey (name) this is no free trial, please accept the link as our gift to you". This is most effective when they receive the offer in a video email.


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    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      7 years ago from Beatrice, Nebraska U.S.

      Thanks PTC world. This is not like the other platform where you spend your time. It took five months to find your comment here. It was filed under the "is it spam" section. On the other platform this type of comment is common. Not so much here.

      Today we are using this article to introduce someone who has asked for the link to Hub pages. Hopefully it will help them understand how to make hub pages work for them.

    • profile image


      8 years ago

      great post very informative, sound advice for everyone reading

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Marian this is what we sell everyday. Branding is about the person first, the company, business, or corporation second. Business is about relationships, if you don't have them you are going to fail.

    • profile image

      Marian Gurowicz 

      8 years ago

      Ironic, we're both delivering the same message tonight. Self-branding comes first. The relationship is what is important.

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Don I am inclined to agree with you. In our time on the internet we have given away a lot of freebies. In most cases there is the "catch" an upgrade they can pay for if they decide. The one which is truly free is the best seller because it contains the most value. I know when something truly has value when I approach my mentors and they sign on.

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      3steps I had no idea you wrote here also. Some days the world is a small place. Thanks for the recommend. The corporation really isn't doing bad for being open for just over a year. Aligning ourselves with those who have been earning for years certainly hasn't hurt.

    • donsabelhaus profile image


      8 years ago from Indiana

      As usual Dennis this was a great read. I particularly liked your comments about selling something of value for free. My personal opinion about that practice is that we've spoiled the consumer and trained them to expect something free. Thanks for posting my friend.

    • 3steps profile image


      8 years ago from British Columbia

      Really enjoyed reading this blog from a top marketer...selling yourself first is the hardest and longest part of the process with the most dividends. Nobody starts a home business with a virtual stranger...period!

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Just be yourself kelleyward because it is no different than telling a friend about the great movie you saw last night. If you remember to keep the same inflection, tone of voice, and enthusiasm when you do either you will do fine. Being passionate about the great movie or product will make tell not sell work for anyone once they learn.

    • profile image


      8 years ago

      Great advice. Voted up! I am just starting out selling or telling others about a great product I'm using and I need all the help I can get. Thanks!

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      KimberlyLake reading comments made lately make me realize this hub needs a little revision. I will put the idea forth in the hub. Thanks for dropping by and glad you found it worth sharing.

    • KimberlyLake profile image

      Kimberly Lake 

      8 years ago from California

      Great advice, thanks for sharing your thought and knowledge. THANKS FOR SHARING

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Brett.Tesol the word selling has a bad connotation. In reality now what the best internet marketers do is tell. They explain how their product fills a need the prospect has. I need to write a hub about it, not enough room here.

    • Brett.Tesol profile image

      Brett C 

      8 years ago from Asia

      Up and useful. If the person selling seems confident in their knowledge, while not pushing the sale, often people will actually want to buy ... so long as it adds value to their lives.

      Thanks for SHARING.

    • wheelinallover profile imageAUTHOR

      Dennis Thorgesen 

      9 years ago from Beatrice, Nebraska U.S.

      Thanks for dropping by prairieprincess. Yes we all need to market ourselves. I have been seeing this happen in the forums, which is a good thing.

      It gives us practice in telling not selling which we then take to the real world. In all my business advertising (with the exception of one) my face is the first thing anyone sees. You have no idea how hard it is to do. Just about every place has to have a different size photo. The one that doesn't have a photo won't accept any of the ones I have.

    • prairieprincess profile image

      Sharilee Swaity 

      9 years ago from Canada

      This is very good solid advice on marketing. I like what you said about selling one thing, and focusing on it. That is exactly what those infomercial people do, and it obviously works. These principles also apply to our writing, and deciding how to market that. Great advice!


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