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What Is SEO And What Are Keywords?

Updated on February 10, 2013
Seo Keywords
Seo Keywords

What Is SEO?

SEO, which stands for search engine optimization is all about presenting your website or article in a way that it will rank high in the search engines. SEO is one of the most important aspects of a writer's job, if they want their work to be seen, but it can also be the most confusing. There are tons of articles online that claim to explain to you what exactly SEO is, but you may end up more confused than you were before after you've finished reading it. The truth is, SEO does not have to be complicated, although most of the information out there on the web about it is. Sadly, this causes many new writers to give up because they think that they'll never get it. My goal is to simplify SEO so all writers can have a clear understanding of what it really is..

Use Good Keywords For SEO
Use Good Keywords For SEO

What Are Keywords?

Keywords are nothing more than what a person types into a search engine. Say you wanted information on how to grow pink and blue tulips. You would type “how to grow pink and blue tulips”, into whatever search engine you happened to be using. That search engine, lets use Google for example, would search for articles on the web that contained those keywords. Those articles would show up on the first page of Google’s results. On the next page Google may list articles containing only the keyword “blue tulips”. Google might list articles on the next page that simply contain the keyword "tulips". You get the idea. In general, people tend to only look at the first 3 pages of results, that is why Seo Keywords are so important. To be found in the search engines you must be using good quality keywords that describe your content. Decide what your article is about, what keywords fit best, and use those keywords.


Google AdWords For Keywords
Google AdWords For Keywords

How To Use Keywords

Keywords can be single words or phrases that describe what your article is about. You should use these keywords often in your content, generally twice in a paragraph. But, don't overdo it. Google will know and they will not show you any love for it. To figure out if you have used your keywords too often, sit back and read your article. If it flows together nicely, then it's probably fine. But, if it sounds awkward then you need to go back and take some of the keywords out. Try to use your keywords in your tittle and sub tittles as well. If you have images along with your content put your keywords there also, for example if you have a picture of pink and blue tulips, in the caption write pink and blue tulips. Keywords that you could use for this type of article include blue tulips, pink tulips, how to grow tulips, and flowers.

When deciding which keywords to use it's a good idea to use the Google AdWords Keyword Tool. Here you can type in your keywords and Google will show you the search results for those words. This lets you know what your competition is. For example if you were writing an article on a pair of jeans you would see that the competition is high there, so it would be very hard to get on the first page of Google. So, you could be more specific and use the keywords "blue skinny jeans" instead. The competition would be smaller here thus giving you a better shot at reaching the golden first page of search engine results and that's what we all want as writers right?

SEO And Keywords

See, SEO and Keywords are really not that hard. You don't have to spend a lot of time worrying about what your keywords should be. Write an amazing article on anything you like, than afterwards go over it to find what your keywords should be. If you haven't used these keywords enough throughout your article, go back and add some in. That's it, pretty easy stuff.

Mastering Google SEO 2013

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    • LisaMarie724 profile image
      Author

      Lisa Stover 5 years ago from Pittsburgh PA

      Thanks for reading, I hope that I made the subject easy to understand, that was my intention.

    • Vinaya Ghimire profile image

      Vinaya Ghimire 5 years ago from Nepal

      Useful tutorial. Thanks for this informative lesson.

    • LisaMarie724 profile image
      Author

      Lisa Stover 5 years ago from Pittsburgh PA

      You're welcome, I hope that perhaps I was able to help you out:)

    • profile image

      joy layson 5 years ago

      big help especially im learning right now...thanks

      (:

    • LisaMarie724 profile image
      Author

      Lisa Stover 5 years ago from Pittsburgh PA

      Thanks Joy, I'm glad you found it helpful.

    • Angela Brummer profile image

      Angela Brummer 4 years ago from Lincoln, Nebraska

      Finally made simple.... I do question why it is so important to repeat the key words in articles. If you use the words through out your article does it make your chances better of being read. Does it also help to use them repeatedly? Thanks so much! Voted up and ALL the good buttons pushed!

    • LisaMarie724 profile image
      Author

      Lisa Stover 4 years ago from Pittsburgh PA

      Thanks Angela! I know Seo can be so confusing! You want to stick with a few keywords and use them throughout the article, especially in the first and last paragraphs. Google likes this for some reason and it helps you get ranked better in the search engine.

    • Lifes 2nd Chances profile image

      Colleen Lyon 4 years ago from Kansas City, Missouri

      Thanks so much for giving a straight forward simple answer. I knew about SEO keywords, but learned even more from your hub. voted up. Take care, C.

    • LisaMarie724 profile image
      Author

      Lisa Stover 4 years ago from Pittsburgh PA

      Lifes 2nd Chances -I'm glad it helped you out, I tried to explain it so everyday people like us can understand, because there is so much info. out there on SEO that is totally confusing.

    • LauraD093 profile image

      Laura Tykarski 4 years ago from Pittsburgh PA

      Thanks for the information. I really struggle with SEO keywords and how to use them correctly when writing my hubs. I hope this may help.

    • LisaMarie724 profile image
      Author

      Lisa Stover 4 years ago from Pittsburgh PA

      LauraDo93-Thanks I hope it proves useful for you.

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