Best Ways To Dramatically Increase Traffic to Your Website
Whether you own a drop shipping business or news blogging site, one thing that we all agree is that traffic is important. If your website does not attract traffic, then it is good as dead regardless of how professional it looks. If you want to boost traffic on your site, then you are probably confused about which technique to use because of many options available. Some people prefer to use paid marketing while others use free marketing techniques to increase traffic on their website. Regardless of the choice you use, the most important thing is whether the technique that you have chosen is giving you the results that you are looking for. In this post, we are going to discuss six effective methods that you should take advantage of today to increase your website traffic.
1. Paid advertising
Paid advertising is the type of advertising where you pay to improve your website visibility online. Paid adverting is an excellent technique to use to drive traffic to your site. This marketing technique is instrumental, particularly when running promotions on social media networks such as Facebook, Instagram, and Twitter. Paid advertising comes in many different forms, including per click, pay per view, pay per install, display ads, pay per acquisition, video ads, pay per downloads, and much more.
The reason why many businesses prefer this technique is that it gives almost instantaneous results. Paid advertising is highly recommended, especially for websites that are starting and don’t have a substantial online presence. However, to get the most out of your paid advertising campaign, it is important to research extensively to know which keywords to use to get the most out of your marketing campaigns.
2. Take advantage of social media platforms
Social media is a robust platform that you should not overlook. Statistics have shown that over 3 billion people use various social media platforms daily. The chances are that most of your target audience uses social media. The reason why most successful businesses have established a strong social presence is that it allows them to connect directly with their customers. This is important because it not only allows you to inform your audience what your business is up to, but it also allows you to communicate with them. By talking with your target audience, you will get crucial information from them that will help you make necessary changes to attract more visitors.
If you want to get the most from social media platforms, then you need to be consistent. You also need to understand your target audience and deliver quality services that meet their needs. Lastly, you need to communicate your audience by replying to their questions or comments. This way, your target audience will associate more with your brand and are more likely to take any action that you ask them to including clicking a link to your site.
3. Create engaging and catchy headlines
A catchy headline makes all the difference in getting the attention of your target readers. The title is the most visible part of your article. It is the first thing that your readers will see before they decide to read the article or select something else. The more engaging and catchy your headline is, the more readers it will attract. If you don’t want your target audience to ignore your site, then you need to use a strategy that will boost the likelihood of visitors reading your content, and that means creating compelling and irresistible headlines.
A catchy headline should be keyword-rich, short and precise, clear, and fun. If visitors are impressed with your headline, then they are likely to read the content in full. Additionally, they are also likely to read other content in your site and even refer other people to your site. So, before you post content on your website, ensure that it has a catchy and engaging headline that will excite your target audience.
4. Use long-tail keywords
Another great way to drive traffic to your site is by using long-tail keywords. Long-tail keywords are keywords that are usually long but more specific. Long-tail keywords typically attract less search traffic, but they have a higher conversion rate because they are more accurate. Most visitors typically use long-tail keywords when they are interested in something. So, using long-tail keywords will not only help you to drive more traffic to your site but will also help to boost your revenue.
But how do long-tail keywords relate to site traffic? When people search for products, service, or any other thing on a search engine such as Google, they usually type specific keywords like “best phone under $1000”. If you use long-tail keywords like “best phone under $1000” as opposed to “best phones”, then your website visibility on the search engine will increase because it addresses the needs of the user. Today, major search engines such as Google and yahoo focus more and enhancing user experience. As such, they usually favor websites that address the specific needs of the user.
5. Start guest blogging
If you want to increase your website traffic, then you should begin guest blogging. Guest posting is the act of writing content for another site within your niche to promote your brand. Some people may think that guest blogging is old-school and a waste of time, but that is not true. Blogging for other reputable and well-established sites within your niche can drive a handsome amount of traffic to your website.
If you want to spread your brand's message to a broader audience and win their trust, then you need to post content to other authority blogs related to your niche or market. Guest blogging gives you instant exposure to targeted traffic. If you write a high-quality post, then you should expect traffic to start flowing on your website, the moment the post goes live. Guest blogging also helps to improve your credibility online. Contributing to other authority blogs within your niche will give you the chance to prove to your target audience that they can get well researched, relevant, and informative content when they visit your site. As a result, they will be more receptive to click the link to your site.
6. Improve your sites internal linking
Just like backlink, internal linking can help increase traffic to your website. Internal linking not only connect your site's content, but it also gives search engine like Google an idea of the structure of your site. Using the right internal linking strategy can help boost your ranking on the search engine, thus increasing traffic to the site. Proper internal linking also gives your visitors a good experience, which is something that major search engines such as Yahoo and Google use to rank websites. So, proper internal linking means better visibility online.
Analyze your site to see if it has proper internal linking. One of the best ways to know if your site has proper internal linking is by viewing the bounce rate. If your site has a high bounce rate, then it means that visitors are spending less time on the site. On the other hand, if it has proper internal linking, then visitors are likely to spend more time exploring the site.
All the tips discussed above can help you drive more traffic to your website. However, not all of them can work for your site. It is, therefore, essential to analyze your website stats in-depth then choose a strategy that will give the best results.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Madhu Padala