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Common Mistakes to Avoid Business Failure

Updated on September 9, 2022
Sara Param profile image

I have done one hundred and thirty eBooks, books, and thirty-eight online courses; accounts, business, self-care, and affiliate marketing

It is very common that business failure in the first couple of years due to avoidable errors. People consider owning a business but fail to think about the consequences. Most of us fail to analyse the possibility of making it a big success or even get the business off the ground. Therefore the avoidable mistakes are as follows.

Market research

When you are planning to start a business, you need to do the market research for your product. Firstly check the demand for the product without assuming that you can sell that product. Then check the price level of your product or service with your competitors, and compare that with your costings. Of course, you do not want to lose out on the sale of your product and keep your pricing accordingly.


Lack of marketing is one of the biggest mistakes in the business world. Business owners do not have a marketing strategy to focus on increasing the sales. The best route to market is how you sell your product or services that is the sales plan. A sales plan shows the way you have to sell to attract customers otherwise they will not know about your product. The most crucial idea is to sell the product the way your customers want if not they will not buy from you. Also, you need to have some publicity that could be done with a small budget or using free methods.

Changes in the marketplace

As a small business owner, you will be concentrating on the ins and outs of your business. As that is understandable, you cannot ignore the changes in the marketplace. You have to watch your competitors and the pricing level all the time. Even there might be new products arriving in the market so do not forget to take note of all that.

Owner’s attitude

Always remember that you cannot have a business without customers, they are your bosses. Therefore treat them with respect so that they will not leave. You might feel that you are better than them but do not show them that attitude as you will lose them.

Do not depend on a few customers.

Now you have a few customers they seem to be very good but not depend on them. People change their minds all the time, and when they move away, you will leave with none. Therefore marketing is crucial all the time that is the most important thing for a business. Therefore always be on the lookout for new customers in the event few of them leave you. It is the most important precaution to avoid closing your business.

Do not get behind on paperwork.

Say you are generating and got too much administrative work on hands to handle. How will you cope up with that? Do you realize getting behind on paperwork can lead you to the closure of your business? It includes record keeping such as accounting, other business and marketing plan for your long-term survival. As an owner, you cannot do too many things at any time. Therefore look for ways to keep everything up to date, maybe getting an in-house staff or outsourcing. If you have support from your family and friends, you can pay them to help you in your new venture.

These are few of the common mistakes that the entrepreneurs make and eventually lose the business. When you start your business doing research and planning is essential for the long-term success of your business. Therefore the success of a business depends on the way you have planned to maintain your business to achieve that.


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